Someplace in between bulk market analyses and comprehensive anthropological research studies long lasting months or years lies the crucial and tough location of user research study. It’s challenging for a variety of factors: you can’t simply ask users what they desire– especially for unique options, spoken interaction is laden with intricacies and comprehending the larger photo of how our interventions suit users’ lives needs persistence and effort. We require to actively engage with our users, putting a heavy focus on what we observe instead of what is stated. In this clip Alan describes our concentrate on users and observation.
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NASA, Public domain