The global market for whipping cream is projected to grow by USD 1.77 billion from 2024 to 2028, driven by increasing demand in cafes and a shift towards organic consumption, despite challenges like lactose intolerance.
Global Whipping Cream Market Expected to Surge
New York, July 19, 2024 — The global market for whipping cream is projected to increase significantly over the next few years, with an estimated growth of USD 1.77 billion from 2024 to 2028, as outlined in a recent report by market research firm Technavio. This translates to a compound annual growth rate (CAGR) of over 5.42% during the forecast period.
A key factor driving this growth is the rising number of cafes worldwide, which has led to an increased demand for whipping cream. In particular, there is a noticeable trend towards the consumption of organic whipping cream. This shift is largely driven by consumers’ preference for natural and organic products, which are perceived to be healthier and are free from chemical treatments. Manufacturers are responding to this trend by producing more organic whipping cream, particularly in developed markets such as the United States, Italy, France, and Germany.
The report also highlights the significant demand for whipping cream in various culinary applications. Whipping cream is widely used in the preparation of desserts such as milkshakes, pastries, and puddings. Modern production processes involve the use of stabilizers and other technology to enhance texture and maintain quality, catering to both household and industrial needs.
However, the report points out some challenges facing the market. The rising levels of lactose intolerance among consumers, particularly in East Asia, pose a significant hurdle. While lactose-free options are available, such as those offered by Lactalis International, the overall demand from lactose-intolerant consumers remains limited. Additionally, the use of stabilizers and emulsifiers can impact consumer acceptance and the nutritional value of the product.
The whipping cream market is also subject to competitive pressures and logistical challenges, influencing the freshness and quality of products delivered to consumers. The sector must navigate these obstacles while meeting the growing demand for organic and natural ingredients.
Market Overview
The market is segmented across various channels and regions. Distribution channels are divided into offline and online segments, while products are classified into dairy-based and non-dairy-based options. Geographically, the market encompasses North America, Europe, Asia-Pacific (APAC), South America, and the Middle East and Africa.
Major players in the market include well-known brands such as Agropur Dairy Cooperative, Arla Foods amba, Borden Dairy Company, Califia Farms LLC, Conagra Brands Inc., Dairy Farmers of America Inc., and The Kraft Heinz Co., among others. These companies are continuously innovating their product lines and marketing strategies to capture a larger share of the market.
Insights and Future Trends
The whipping cream market’s expansion is supported by the proliferation of home cooking and baking, further accelerated by the COVID-19 pandemic. With consumers spending more time at home, there has been an uptick in the use of whipping cream for home-made recipes. This trend, combined with the overall growth in the foodservice industry, ensures steady demand.
Additionally, there is a growing preference for premium dairy products, further boosting the market. Consumer demand for products with a longer shelf-life and superior taste quality continues to drive innovation in production technologies and packaging.
While challenges such as lactose intolerance and production complexities remain, the market’s growth trajectory appears promising. Continuous innovation and adaptation to consumer demands are crucial for the industry to navigate these hurdles.
Conclusion
The global whipping cream market is set for growth, driven by increasing demand in cafes, consumer preferences for organic products, and a robust culinary culture. However, industry players must address the challenges posed by lactose intolerance and production complexities to fully leverage the market’s potential. As consumer trends evolve, the market dynamics will continue to shift, necessitating ongoing research and innovation.