Iceland Foods has marked the start of the school summer holidays by successfully launching a rocket-shaped ice lolly to the edge of space, celebrating its 62-year legacy.
On June 27th, 2023, Iceland Foods successfully launched a rocket-shaped ice lolly to the edge of Earth’s atmosphere to mark the start of the school summer holidays. The stunt began from Iceland’s head office in Deeside at 9:45 AM, with the lolly traveling up to a height of 574,000 feet on a 175km journey. The event commemorated the iconic rocket lolly, which has been popular with children for the past 62 years.
A camera attached to the lolly captured images of the Earth’s curvature during the ascent. The lolly eventually descended back to Earth, reaching speeds of 200 mph before landing safely. This event follows Iceland’s previous collaboration with Sent Into Space in 2020, where a chicken nugget was launched into orbit.
Richard Walker, Iceland Foods’ executive chairman, highlighted the historical significance of the rocket lolly’s journey, emphasizing its role in celebrating the summer holidays. The stunt coincides with a survey conducted by Iceland Foods, naming the rocket lolly as the most iconic ice lolly in Britain.