The name of Cadbury’s beloved Flake 99 is rooted in Italian heritage, symbolising something special rather than its price, and has become a beloved treat in the UK since its launch in 1930.
Cadbury’s iconic “99 Flake” did not get its name from its price but rather from its association with being first-class. Created almost a century ago, the name traces back to Italy where “99” denoted something special. Cadbury launched the Flake 99 in the UK in 1930, aiming to appeal to Italian immigrants, who were significant in the UK ice cream industry at the time. The treat has since become a British summer staple.
Though less known, other Cadbury products like Roses packaging and what’s inside Cream Eggs have also sparked curiosity among consumers. Subscribing to updates provides readers with 80% fewer ads and promotes local businesses, aiding community efforts in challenging times.