M&M’S® Ice Cream Cookie Sandwiches celebrates 25 years of bringing joy to summer festivities with a new sweepstakes initiative called ‘Funsurance’ to enhance birthday celebrations.
M&M’S® Ice Cream Cookie Sandwiches Marks 25-Year Anniversary with Birthday Initiative
NEWARK, N.J., July 17, 2024 — M&M’S® Ice Cream Cookie Sandwiches, a staple of summer celebrations for the past quarter-century, is commemorating its 25th anniversary. The notable dessert features ice cream between two cookies embedded with M&M’S® candies, a combination that has proven popular since its launch.
Marking this milestone, Mars is introducing a unique birthday party initiative known as “Funsurance.” This programme, in collaboration with digital insurer Lemonade, aims to add an extra layer of festive cheer by offering customers a chance to win $250 in case any mishaps threaten to dampen their celebrations.
From July 17 through August 10, consumers purchasing M&M’S Ice Cream Cookie Sandwiches can enter the “Funsurance” sweepstakes if their event encounters any disruptions, such as a cancelled pool party or a lost pizza delivery. Participants can upload their purchase receipt and describe what went wrong for a chance to be one of the 25 lucky recipients of a $250 payout.
“M&M’S Ice Cream Cookie Sandwiches have brought joy to birthday parties for 25 years,” said Jayesh Shah, Mars Ice Cream Marketing Director. “This celebration invites our fans to partake in the fun, enhancing their festivities and inspiring moments of happiness this summer.”
Liron Smadja, Head of Brand Marketing at Lemonade, added, “Birthdays are meant for celebration, but sometimes plans don’t go as expected. Just as Lemonade simplifies insurance, this sweepstakes aims to ensure that minor setbacks don’t spoil the fun.”
While the “Funsurance” programme is a limited-time offer ending on August 10, M&M’S Ice Cream Cookie Sandwiches remain available year-round in various flavours such as Vanilla, Chocolate, Cookies & Cream, and Mint at nationwide retailers.
For additional information on the sweepstakes, including official rules, consumers are directed to visit www.mmsicecreamfunsurance.com. More details about M&M’S Ice Cream can be found on their official website and social media platforms.
About Mars, Incorporated
Mars, Incorporated, a global family-owned business, is known for its diverse portfolio of products across confectionery, food, and pet care. Employing over 140,000 associates, Mars boasts annual sales exceeding $47 billion and a commitment to sustainable and innovative business practices. The company’s well-known brands include Ben’s Original™, CESAR®, DOVE®, EXTRA®, KIND®, M&M’s®, SNICKERS®, and PEDIGREE®, among others.