Bute Island Foods teams up with BOSH! to unveil new vegan recipes showcasing Sheese

Bute Island Foods Teams Up with BOSH! to Unveil New Vegan Recipes Showcasing Sheese

Bute Island Foods, the pioneering brand behind plant-based cheese alternative Sheese, has announced a collaboration with prominent plant-based recipe creators, BOSH!, to develop and promote a series of new recipes aimed at showcasing the unique qualities of their Sheese products. The partnership, which was unveiled today, will feature a diverse array of dishes designed to highlight the versatility and meltability of Sheese.

The collaboration comes as Sheese undergoes a brand refresh, an effort well-received by Henry Firth and Ian Theasby, the founders of BOSH! The vegan chef duo praised the rebranding as impressive and expressed their enthusiasm for incorporating Sheese into their culinary creations. Firth and Theasby are known for their innovative plant-based recipes, and through this partnership, they aim to introduce Sheese to a broader audience.

Four mouth-watering recipes are set to be released over a span of four months, beginning from 19 July until 10 November. The recipes include:

• Air Fried Crispy Cajun Cauliflower Steak Burger
• Sheese and Sticky Date with Tamarind Chutney Toastie
• Sheesy Stuffed Pasta Shells with a Smokey Vegan Nduja Sauce
• Sheesy Garlic and Herb Pull Apart Loaf

These recipes will be featured across BOSH!’s social media platforms and website, providing engaging and informative content for plant-based food enthusiasts.

Al Flynn, Brand Lead at Sheese, commented on the partnership, saying, “We’re excited to be working with Ian and Henry at BOSH! to connect with millions of plant-based foodies. BOSH! is known for creating delicious plant-based recipes and through our partnership we will be putting more plants on plates by bringing to life these recipes to inspire and delight food lovers.”

Flynn further explained that the recipes have been carefully chosen to demonstrate the versatility of Sheese, offering a variety of flavours including spicy, sweet, smoky, and herby. This selection aims to show consumers that plant-based alternatives can be just as indulgent and comforting as their dairy counterparts.

The activation will also include significant in-store promotional support and shopper activations across major UK retailers, including Sainsbury’s, Asda, and Ocado. These efforts are intended to boost the visibility and accessibility of Sheese products to a wider audience.

In addition to the recipe content, Bute Island Foods will enhance the consumer experience by using Adimo’s sophisticated technology platform. Adimo provides shoppable media solutions that allow consumers to quickly and easily add Sheese products featured in BOSH! recipes to their online supermarket baskets. This technology aims to streamline the shopping process, making it more convenient for consumers to recreate the recipes at home.

For more information on the collaboration and to explore the recipes, interested readers can visit the Bute Island Foods website at buteisland.com.