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The marketplace will stage Endless Runway shows in New York and London this September \u2014 livestreamed, authenticated and instantly shoppable \u2014 as part of a wider push to normalise archival and pre\u2011owned designer pieces across mainstream runway programming.<\/p>\n<\/div>\n
eBay is returning to fashion month with a renewed push to place pre\u2011loved designer clothing centre stage. The marketplace will stage Endless Runway presentations in New York and London this September, composed exclusively of authenticated second\u2011hand pieces sourced from its platform and featuring archival looks from houses including Erdem and Ahluwalia in London, and Altuzarra, Luar and Kallmeyer in New York. According to the announcement and early press coverage, the curated runway edits are intended to demonstrate the continuing relevance of past\u2011season design and to foreground resale as part of mainstream fashion programming.<\/p>\n
\u201cWe came up with the eBay Endless Runway programme as a way to redefine perception of pre\u2011loved fashion,\u201d Alexis Hoopes, eBay\u2019s vice\u2011president of global fashion, told Vogue, arguing that placing pre\u2011owned designer clothing on fashion month runways was a \u201csignificant tipping point\u201d. The company has said designers will also weave archival pieces into their spring\/summer 2026 presentations, a move eBay and its partners describe as a public endorsement of circularity from fashion\u2019s upper echelons. eBay will present its own styled shows \u2014 led by Amy Bannerman in London and Brie Welch in New York \u2014 with the runway edits overseen by the platform\u2019s in\u2011house curators and stylists.<\/p>\n
The Endless Runway shows will be livestreamed and shoppable in real time, the company and reporting outlets confirm, with items available to global audiences through eBay Live. Organisers stress pieces will be authenticated and available as soon as they hit the catwalk, so buyers are encouraged to act quickly once a drop goes live. The currently announced dates to watch are 10 September in New York and 18 September in London, and eBay has signalled that daily curated drops and catalogue highlights will accompany the live presentations.<\/p>\n
Beyond the two headline events, some industry coverage says the initiative is being positioned more ambitiously. Trade reporting indicates eBay is engaging with fashion bodies and may expand activations to coincide across Milan and Paris in support of SS26 shows, and it has framed the programme as part of a broader partnership approach with organisations such as the CFDA and the British Fashion Council. eBay\u2019s own communications describe the effort as Pre\u2011Loved Fashion Week, aimed at making designer wardrobes more accessible while accelerating circular shopping behaviours.<\/p>\n
The move is being positioned within a wider shift in industry economics and communications: eBay has been ramping up editorial and trend work \u2014 including a marketplace Watchlist report that mines listings and searches to highlight what buyers are seeking \u2014 and last spring appointed Brie Welch as Resident Stylist to curate and amplify pre\u2011loved finds across its content. The company says these investments are intended to normalise resale and to give pre\u2011owned garments the same cultural visibility that new collections enjoy.<\/p>\n
There are differences in how outlets frame the scope of eBay\u2019s September programme, with some reports focused strictly on the New York and London events and others describing a multi\u2011city strategy through fashion month. What is consistent across coverage and eBay\u2019s own material is the intention to make archival and authenticated pre\u2011loved pieces visible, wearable and purchasable in the moment \u2014 an experiment in marrying runway spectacle with instant commerce that will be watched closely as fashion month approaches.<\/p>\n