<\/p>\n
Bonnier News ended 2025 with sharply improved profitability and continued growth in its subscription business, the Swedish media group said, positioning the company for what its chief executive expects will be a stronger 2026.<\/p>\n
The results highlight the steady shift toward reader revenue and digital products across the group\u2019s portfolio of national and local titles.<\/p>\n
The publisher reported EBITA of SEK 1.08 billion (\u20ac101 million) for 2025, up 29% year on year, on revenues of SEK 10.9 billion (\u20ac1.02 billion), a 3% increase compared with 2024.<\/p>\n
Bonnier News employs roughly 6,700 people, including about 2,000 journalists. Its main titles include Dagens Nyheter, Expressen and Dagens industri, along with about 40 local newspapers grouped under Bonnier News Local.<\/p>\n
Digital subscriptions were a key driver. Revenue from digital subscriptions rose 14% in 2025. The bundled offering +Allt reached nearly 500,000 digital subscribers by year end and, including print access, just over 1.1 million subscribers now have access to the package.<\/p>\n
\u201cThe reader revenue has grown steadily \u2014 the share of total revenue has increased from around 57% to 62% in the last three years, while at the same time that our total revenue has grown considerably,\u201d the company\u2019s chief executive said in the announcement. \u201cAbout half of our reader revenue comes from pure digital. The other half is a combination of single copy sales, print subscriptions and print\/digital bundle subscriptions, which is the clear majority of that half.\u201d<\/p>\n
The company attributed the gains to a long-running transformation programme launched under chief executive Anna Careborg Eriksson since 2016, when the business generated SEK 4.7 billion in revenue. Management said the shift toward higher-margin digital products has improved profitability, with more than 60% of revenue now coming from digital activities.<\/p>\n
\u201cIt is also gratifying that advertising revenues have held up well during the year despite a challenging market situation,\u201d the chief executive said.<\/p>\n
Acquisitions and partnerships have also been central to Bonnier\u2019s expansion strategy. The company integrated Readly, the digital magazine subscription platform, after Bonnier Group secured more than 96% of the company\u2019s shares and delisted it. Bonnier also acquired Danish membership news service Zetland late in 2025 and added Stockholm-area local title Mitt i.<\/p>\n
\u201cIt is a very strong and innovative journalistic product with an audio-based membership model, which we hope we will be able to grow and develop together,\u201d the chief executive said of Zetland.<\/p>\n
Reader revenue and advertising make up most of Bonnier News\u2019 income, but the company also operates several related businesses. Logistics, printing and distribution account for about 6% of revenue, while events and industry data contribute roughly 5%. Other services and public media subsidies make up the remainder.<\/p>\n
Looking ahead, Bonnier News management said readership, engagement and subscriptions continue to grow and expressed cautious optimism about a recovery in advertising. \u201cI believe 2026 will be an even stronger year for us. Our readership, engagement and subscription business continues to grow. We also hope for a bit stronger advertising market based on improved macro,\u201d the chief executive said.<\/p>\n
Despite the improved results, Bonnier faces the same pressures as other publishers, including audience fragmentation, reliance on digital platforms and the challenge of sustaining local journalism. The company says its shift toward digital revenue and selective acquisitions will support continued investment in reporting and new products.<\/p>\n