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Broadwick Group has secured over \u00a320 million in funding to accelerate its expansion, enhancing iconic venues in London and launching new international hubs, including a versatile space in New York\u2019s Brooklyn Navy Yard.<\/p>\n<\/div>\n
Broadwick Group, the operator behind some of London\u2019s most iconic cultural and event venues, has secured over \u00a320 million in fresh investment aimed at accelerating its expansion plans. The company\u2019s portfolio includes standout destinations such as Printworks in Docklands, Magazine London in Greenwich, Troxy in Stepney, and Control Room A at Battersea Power Station. The funding package, brokered by debt advisor Alvarez & Marshall and provided by Lloyds Bank, follows Broadwick\u2019s strategic acquisition of Camm & Hooper, a prominent hospitality operator with venues including Banking Hall in the City and Exhibition White City in Shepherd\u2019s Bush.<\/p>\n
Broadwick\u2019s rapid growth is reflected in its ownership of 24 event spaces, primarily spanning London but also venturing internationally with the recent launch of Brooklyn Storehouse in New York. This expansive venue, a collaboration with New York promoter TCE, is set within the Brooklyn Navy Yard and designed as a versatile cultural hub capable of hosting fashion shows, immersive art exhibitions, music events, summits, and brand activations. According to the company, this U.S. foothold further broadens Broadwick\u2019s vision of creating dynamic, reconfigurable spaces that elevate live experiences globally.<\/p>\n
In London, Broadwick has been actively enhancing its venues with multi-million-pound refurbishments. Earlier this year, the group took over Troxy, a historic East London cinema and bingo hall with a capacity exceeding 3,000 guests. Together with Troxy\u2019s landlords, Ashburn Estates, Broadwick invested \u00a31.5 million in upgrading the venue to better serve brand activations, corporate events, cultural showcases, and film and TV production. Troxy continues to operate as an independent brand under its core team, now supported by Broadwick\u2019s extensive operational expertise.<\/p>\n
The acquisition of Camm & Hooper, which added four renowned London venues\u2014Banking Hall, OXO2, 26 Leake Street, and Victoria Bath House\u2014to Broadwick\u2019s portfolio, is a pivotal part of the group\u2019s strategy to deepen its market presence. Camm & Hooper has a reputation for hosting diverse events ranging from weddings to corporate functions, with Broadwick CEO Simon Tracey highlighting the alignment between the two companies\u2019 visions and the combined potential to deliver outstanding event experiences.<\/p>\n
Broadwick\u2019s investment is also facilitating the launch of new venues like Landing Canary Wharf, scheduled to open in autumn 2025. Designed by Japanese architect Jun Aoki, this venue aims to serve London\u2019s financial district with flexible spaces for executive away days, leadership summits, private dinners, and brand launches, with a capacity of up to 450 guests.<\/p>\n
Complementing these developments, Broadwick recently completed the transformation of The Pelligon, formerly known as East Wintergarden, into a cutting-edge cultural hub situated within Canary Wharf. The venue\u2019s striking glass dome and panoramic views, alongside modernised facilities, make it well-suited for high-end conferences, bespoke brand experiences, and celebrations. Broadwick\u2019s managing director of Spaces and Innovation, Elisa Chiodi, emphasises that the redesign\u2019s neutral interior and enhanced production capabilities offer a blank canvas for a wide range of events, reinforcing Broadwick\u2019s reputation for revitalising iconic spaces into cultural centres.<\/p>\n
Supporting Broadwick\u2019s vision, Lloyds Bank has emphasised the group\u2019s role in redefining the live-experience sector by blending culture, hospitality, and real estate. Relationship Director Declan Mulcahy remarked on the company\u2019s innovative approach and significant economic impact in London and internationally, while Steven Knight of Lloyds\u2019 growth and structured finance team highlighted the bespoke funding\u2019s role in accelerating Broadwick\u2019s strategy and unlocking new opportunities.<\/p>\n
With over 200 full-time employees, including those integrated from Camm & Hooper, Broadwick is positioning itself at the forefront of hybrid event destinations\u2014spaces designed to inspire, perform, and endure. The company claims its continued investment in growth, talent, and infrastructure will ensure its portfolio delivers long-term value not only to partners and audiences but also to the cities that host these transformative venues.<\/p>\n