<\/p>\n
University psychology ambassadors across the UK and Dubai are employing social media campaigns, event collaborations, and industry sessions in 2025 to bolster student engagement, membership, and career pathways in psychology.<\/p>\n<\/div>\n
The British Psychological Society (BPS) has released an update detailing the wide-ranging activities of its Student Ambassadors across the UK and overseas universities for October 2025. These student representatives have been actively promoting the benefits of BPS membership, sharing career pathway information, hosting events, and engaging with students to foster interest in psychology and related careers.<\/p>\n
At Arden University, Momna Anwar has been particularly proactive, promoting BPS career pathways at two student conferences and engaging directly with students who are contemplating further studies, including pursuing PhDs. Anwar also participated in a session at Hall Green College with Branch Chair Lawrence Moulin, introducing psychology and BPS career pathways to prospective university students. This collaboration has sparked student interest and opened avenues for future promotional strategies.<\/p>\n
Meanwhile, Birmingham Newman University saw Jack Wood and Fui Peng Wong kickstart the academic year during their university Welcome Week. They engaged new and returning students by outlining plans for workshops, social events, and volunteering opportunities centred on psychology and student support.<\/p>\n
At Staffordshire University, Al Payne addressed Level 5 psychology students about BPS student membership, set up an informational display board within the department, and took part in a placements event, sharing insights from their role as a Student Ambassador and their research placement experiences.<\/p>\n
The University of Birmingham\u2019s Dubai campus has seen particularly dynamic engagement, with Student Ambassadors Andrea Dcunha and colleagues collaborating with the university\u2019s Psychological Society during the Fresher’s Fair to welcome new students to the BPS. For World Mental Health Day, they worked alongside the Peer Wellbeing Support Team to host discussions aimed at enhancing mental well-being awareness, debunking common psychology myths, and distributing BPS resources. Their social media campaign, particularly an Instagram highlight reel from the event, garnered over 3,000 views, underscoring strong student engagement. This activity aligns with the wider efforts at the University of Birmingham Dubai to provide robust student support and cultivate academic and social integration, reflected through its diverse calendar of campus events and an active Students’ Association that represents over 38,000 students globally.<\/p>\n
In Scotland, Enoch Li from the University of Edinburgh connected with fellow Student Ambassadors and helped run psychology information stalls at undergraduate open days, providing prospective students with guidance on BPS-accredited courses. Similarly, at the University of St Andrews, Hannah Treaugus combined talks, promotional stands at careers fairs, and internship panel presentations to encourage first-year psychology students and highlight internship and career opportunities related to psychology and neuroscience. Across these activities, Hannah emphasised the practical support and resources provided by the BPS.<\/p>\n
Other universities also showcased vibrant ambassador activities. Coventry University\u2019s Jasmine Brown engaged second-year students through talks on the benefits of BPS membership and insights into ambassador roles. At the University of Nottingham, a team of five ambassadors launched an Instagram page to reach students, delivered welcome talks across all years, hosted drop-in sessions, and are organising a talk on Environmental Psychology in collaboration with the careers team. The University of Bath group has focused on membership promotion during Fresher’s Week and plans further outreach through shout-outs and events next semester.<\/p>\n
At the University of Manchester, Manas Kapur introduced first-year students to the BPS during a Welcome Week session and promoted the upcoming BPS Psychology Careers Festival. The University of Salford team set up an awareness stall to discuss BPS career pathways and membership benefits, attracting interest from both undergraduate and postgraduate students curious about doctoral study routes.<\/p>\n
In London, Birkbeck, University of London\u2019s Margaret Fashola participated in the Fresher’s Fair sharing BPS resources, while at London South Bank University, Sima Igiehon promoted BPS membership and led the Psychological Society. Queen Mary University\u2019s Zahra Yusuf co-organised multiple events including a Freshers event and a psychology-themed movie night, and is planning a Careers Caf\u00e9 to facilitate student networking and career development.<\/p>\n
The University of Greenwich\u2019s Aarani Sivakumar has ambitiously connected with peers, posted promotional materials, and is planning an \u201cIntroducing the BPS\u201d event in coordination with the university\u2019s Careers Team and Psychology Module Leaders. At the University of Winchester, Zeinab Hire gave a tailored Welcome Talk to first-year psychology students, customising BPS presentation slides to share relevant career and membership information.<\/p>\n
The student ambassador role exemplifies a blend of community-building, career development, and academic promotion within psychology faculties nationwide and internationally. These activities mirror other university ambassador schemes such as at University College Birmingham, where ambassadors contribute to marketing and admissions events to enhance outreach and student engagement. Furthermore, at institutions like the University of Birmingham Dubai, structured student representation and community groups provide complementary platforms for student involvement and academic support, reinforcing the value student ambassadors bring to the wider university experience.<\/p>\n
Overall, the BPS Student Ambassadors continue to play a crucial role in fostering interest in psychology careers, supporting student well-being, and building networks across universities. Their outreach on social media and collaborations with university societies reflect a modern and engaging approach to membership promotion and career guidance in psychology.<\/p>\n