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Nestl\u00e9 Confectionery UK & Ireland is launching a limited edition surprise sweet and personalised gift options at John Lewis and Waitrose, adding a new twist to the festive classic with a secret flavour and bespoke packaging.<\/p>\n<\/div>\n
Quality Street is adding an exciting twist to its Christmas offering this year with the introduction of a new, limited edition sweet whose flavour will remain a closely guarded secret until December. Nestl\u00e9 Confectionery UK & Ireland is behind this festive innovation, which promises to add a fresh element of mystery and anticipation to the traditional seasonal treat.<\/p>\n
This new sweet will be available exclusively through pick and mix stations at John Lewis and Waitrose stores across the UK, joining the classic line-up of 11 Quality Street favourites. The pick and mix concept, a nostalgic festive tradition now making a strong return, allows customers to personalise their selection and create bespoke tins ideal for gifting or sharing with family and friends. Notably, last year\u2019s introduction of the Coffee Creme flavour was well received and will continue to be available in the same exclusive outlets, including gift boxes and the iconic Oxford Street pick and mix station.<\/p>\n
Rachael Mundy, Marketing Manager for Gifting and Seasonal at Nestl\u00e9 Confectionery UK & Ireland, highlighted the uniqueness of this year\u2019s campaign: \u201cEach year we look forward to bringing a limited edition sweet into the mix to excite and delight Quality Street fans, but this year we\u2019ve taken it a step further by keeping the flavour top secret. We can\u2019t wait to find out what the nation thinks the flavour is, and we\u2019re very much looking forward to hearing some of the guesses.\u201d Mundy\u2019s enthusiasm illustrates the interactive nature of this launch, inviting consumers to engage actively by guessing the mystery sweet\u2019s flavour.<\/p>\n
John Lewis is playing a pivotal role in enhancing the seasonal experience. Lisa Cherry, Christmas Buying Manager at John Lewis, expressed excitement about the return of Quality Street and the added intrigue of the mystery sweet: \u201cThe pick and mix stations have become a much-loved festive tradition for our customers, and this year\u2019s personalised ribbons and vintage-inspired baubles add an extra-special touch. We know families will enjoy guessing the new flavour while creating tins that are as unique as the people they\u2019re gifting them to.\u201d<\/p>\n
A significant innovation for 2025 is the introduction of a new way to personalise Quality Street tins. Selected John Lewis stores offer customers the chance to print gift ribbons featuring names and bespoke messages to wrap around their tins, enhancing the gifting experience. This personalisation, combined with a simpler, revamped tin design inspired by vintage Quality Street packaging, is intended to make the tins themselves a collector\u2019s item and a charming festive keepsake. Fans can also choose from five Quality Street-themed Christmas baubles to decorate their trees, adding to the nostalgic appeal.<\/p>\n
The flagship pick and mix station is already open at John Lewis on Oxford Street, with others opening in October across a wide range of locations, including Bluewater, Cambridge, Cardiff, Cheadle, Cribbs Causeway, Edinburgh, Glasgow, High Wycombe, Kingston, Leeds, Leicester, Liverpool, Milton Keynes, Newcastle, Nottingham, Peter Jones, Solihull, Southampton, and Trafford. Personalised ribbons are available at select sites including Oxford Street, Bluewater, Southampton, Milton Keynes, Liverpool, and Cardiff.<\/p>\n
This approach reflects a broader trend in retail towards customised, experience-led gifting, where consumers can infuse personal touches into traditional products. Quality Street\u2019s use of mystery and personalisation may help maintain its status as a beloved holiday staple while creating fresh excitement around a classic brand.<\/p>\n