**Las Vegas**: At CES 2025, Elehear debuted the Elehear Beyond Pro, featuring enhanced sound clarity and AI translation. The new model aims to tackle the stigma of hearing aids while offering innovative solutions such as customizable masking sounds and Bluetooth connectivity.
At CES 2025 in Las Vegas, Elehear revealed its latest advancements in hearing aid technology, building on the success of its previous model, the Elehear Beyond. The new model, known as the ELEHEAR Beyond Pro, promises to enhance user experience with upgrades that include improved sound clarity and a new Champagne colour option.
Elehear claims that its devices are at the forefront of innovation in the smart hearing wearables sector, thanks in part to its proprietary VOCCLEAR® technology. This advanced feature offers exceptional sound clarity, tailored to the user’s environment through an easy-to-navigate app. Eric Miao, CEO of Elehear, commented, “Our mission with Elehear Beyond is simple…to deliver cutting-edge hearing technology at a price everyone can afford.” This aims to make high-quality hearing aids more accessible to a broader audience, a critical consideration given the rising prevalence of hearing loss in various demographics.
The Elehear Beyond model is notable for its real-time AI translation capabilities, allowing users to communicate seamlessly across multiple languages, a significant step beyond traditional hearing aid functions. Additionally, the device includes 20 customizable masking sounds for tinnitus relief, a functionality that enhances the well-being of users suffering from this condition, commonly experienced by those with hearing loss.
Key features also include Bluetooth 5.3 connectivity, enabling the devices to function as wireless headphones for music and calls from both iOS and Android platforms. Users can further personalise their hearing experience through the Elehear app, which provides volume controls, compensation adjustments, and over-the-air firmware updates.
Despite these advancements, hearing aids continue to carry a stigma, often linked to societal perceptions of age and disability. Many individuals still hesitate to use hearing devices, perhaps due to an outdated view that associates them solely with old age or significant hearing impairment. The industry faces the challenge of changing these perceptions, especially as technology improves and hearing aids become more integrated into everyday life.
Elehear’s efforts have been recognised through various awards, including the Expert Choice Award 2024 from Hear Advisor and accolades from influential publications such as Forbes Health and WIRED. The company aims to empower individuals with better hearing and enhance communication capabilities, ultimately striving for an improved quality of life for millions affected by hearing loss.
Source: Noah Wire Services
