Google’s John Mueller Warns Versus Keyword-Rich Domains

Keyword-rich domain were as soon as believed to be a reliable method to increase a site’s presence and enhance online search engine rankings.

Nevertheless, there are numerous reasons keyword-rich domain can be destructive to a site’s success.

In reaction to a thread on Reddit, Google Browse Supporter John Mueller shares his viewpoint on domains with precise match keywords and why they may be a bad concept.

Mueller On Domains With Specific Match Keywords

In the r/SEO online forum on Reddit, a user asks if it deserves it to pay a significant charge for a domain consisting of the precise keywords they wish to rank for.

Mueller states:

” I’m not a fan of keyword-keyword domains, however YMMV. Random ideas:

everybody believes you’re a spammer

altering service focus, or perhaps broadening, is harder

you have no brand, there’s absolutely nothing that individuals can look for which “clearly” ought to reveal your website. You’re constantly contending, you’re not constructing worth with long-lasting users.”

Mueller does not elaborate even more, however I’ll do my finest to analyze his ideas in the following areas.

1. Spam

Individuals may believe that a site with a keyword-rich domain is connected with spam.

This is due to the fact that spammers frequently utilize keyword-rich domain to control search rankings and draw in unwary site visitors.

As an outcome, a site with a keyword-rich domain might be considered as unreliable and less than professional, which can repel possible clients.

2. Service Focus

A keyword-rich domain can make it more difficult to alter your service focus or broaden your offerings.

For instance, if a business with a domain like “best-running-shoes. com” chooses to begin offering other athletic equipment, it can be challenging to persuade clients that the site is a reliable source for those items.

On the other hand, a brand domain like “Nike.com” permits the business to broaden its offerings while keeping its brand name identity.

3. No Brand

A site with a keyword-rich domain does not have a brand, which functions as a special identifier to assist clients keep in mind and differentiate an organization from its rivals.

A site can be quickly forgotten or puzzled with comparable sites without a brand, harming its track record and client commitment.

4. Absolutely nothing To Look For

A keyword-rich domain indicates there’s no service name for individuals to look for.

When clients look for an organization by name, they’re most likely to discover and remember it than if they look for a generic keyword like “running shoes.”

This indicates that a site with a keyword-rich domain might have a hard time to draw in long-lasting clients trying to find a particular service name.

5. Always Contending

A site with a keyword-rich domain constantly takes on other sites with comparable keywords.

On the other hand, a site with a special brand can develop a faithful client base that goes back to the site despite where it appears in search results page.

In Summary

While keyword-rich domain might have as soon as been viewed as a reliable method to increase a site’s presence, they can hurt its track record and prevent its long-lasting success.

Structure a strong brand name identity with a special domain can be more efficient for constructing client commitment and growing your service.

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Included Image: Andrii Iemelianenko/Shutterstock

Source: Reddit