Google’s Gary Illyes Responses Your SEO Questions On LinkedIn

Google Expert Gary Illyes uses assistance on big robots.txt files, the SEO effect of site redesigns, and the right usage of rel-canonical tags.

Illyes is taking concerns sent out to him through LinkedIn direct message and addressing them openly, using important insights for those in the SEO neighborhood.

It’s currently relevant for a Google worker to share SEO suggestions. This is specifically so provided it’s Illyes, who isn’t as active on social networks as coworkers like Browse Supporter John Mueller and Designer Supporter Martin Splitt.

Throughout the previous week, Illyes has actually shared suggestions and used assistance on the list below topics:

  • Big robots.txt files
  • The SEO effect of site redesigns
  • The right usage of rel-canonical tags

Thinking about the engagement his posts are getting, there’s likely more to come. Here’s a summary of what you missed out on if you’re not following him on LinkedIn.

Keep Robots.Txt Files Under 500KB

Concerning a formerly released survey on the size of robots.txt files, Illyes shares a PSA for those with a file size bigger than 500kb.

Screenshot from:, January 2023.

Illyes recommends taking notice of the size of your site’s robots.txt file, specifically if it’s bigger than 500kb.

Google’s spiders just process the very first 500kb of the file, so it’s essential to make sure that the most essential details appears initially.

Doing this can assist make sure that your site is effectively crawled and indexed by Google.

Site Redesigns May Cause Rankings To Go “Nuts”

When you upgrade a site, it is necessary to keep in mind that its rankings in online search engine might be impacted.

As Illyes describes, this is since online search engine utilize the HTML of your pages to comprehend and classify the material on your website.

If you make modifications to the HTML structure, such as separating paragraphs, utilizing CSS styling rather of H tags, or including unneeded breaking tags, it can trigger the HTML parsers to produce various outcomes.

This can substantially affect your website’s rankings in online search engine. Or, as Illyes expressions it, it can trigger rankings to go “nuts”:

Google’s Gary Illyes Answers Your SEO Questions On LinkedIn Screenshot from:, January 2023.

Illyes recommends utilizing semantically comparable HTML when revamping the website and preventing including tags that aren’t needed to lessen the SEO effect.

This will enable HTML parsers to much better comprehend the material on your website, which can assist preserve search rankings.

Do Not Utilize Relative Courses In Your Rel-Canonical

Do not take faster ways when executing rel-canonical tags. Illyes highly recommends defining the whole URL course:

Google’s Gary Illyes Answers Your SEO Questions On LinkedIn Screenshot from:, January 2023.

Conserving a couple of bytes utilizing a relative course in the rel-canonical tag isn’t worth the possible concerns it might trigger.

Utilizing relative courses might lead to online search engine treating it as a various URL, which can puzzle online search engine.

Defining the complete URL course gets rid of possible obscurity and guarantees that online search engine recognize the right URL as the chosen variation.

In Summary

By responding to concerns sent out to him through direct message and using his proficiency, Illyes is returning to the neighborhood and offering important insights on different SEO-related subjects.

This is a testimony to Illyes’ commitment to assisting individuals comprehend how Google works. Send him a DM, and your concern might be addressed in a future LinkedIn post.

Source: LinkedIn

Included Image: SNEHIT PHOTO/Shutterstock

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