Google has as soon as once more shared its experience with the web optimization and digital advertising and marketing communities by publishing a brand new installment of its Lightning Talks video sequence on YouTube.
Within the newest video, Google Developer Advocate Martin Splitt teaches viewers use Google Chrome DevTools to carry out primary web optimization troubleshooting steps.
Splitt’s skilled data and easy-to-follow directions make this video a straightforward suggestion for anybody with developer expertise trying to optimize their web site’s search engine rankings.
Listed here are just a few methods to make use of Chrome DevTools to troubleshoot frequent web optimization points on a staging website earlier than it goes stay.
Utilizing The Cellular-Pleasant Take a look at
Utilizing the Cellular-Pleasant Take a look at in Google Search Console is a superb place to start out.
While you take a look at the URL of your staging surroundings, it can present you if there are any lacking parts within the rendered HTML.
If that’s the case, don’t fear; you’ll be able to look carefully at what’s occurring by opening the web site in your browser and utilizing Google Chrome DevTools.
Utilizing The Parts Tab In DevTools
The Parts tab in DevTools gives you an HTML illustration of the web page’s Doc Object Mannequin (DOM).
It is a priceless instrument for looking for content material on the web page and figuring out whether or not it’s current within the DOM.
If the content material is lacking within the rendered HTML, it can even be lacking within the DOM.
Utilizing The Community Tab

The Community tab in DevTools permits you to see what’s occurring between the server and your browser.
While you reload the web page, you’ll have the ability to see every request and response from the server.
The waterfall diagram will present how lengthy every thing takes and the place the time is spent.
You too can examine all requests and response headers, which will help you search for particular headers, such because the X-Robots header.
This will help decide whether or not the lacking content material has made its method from the server to the browser.
If the content material solely seems after scrolling the web page, you need to use the Initiator tab to see what requested it.
This info can then be used to repair the problem.
Setting Community Situations

The Community tab in DevTools has different options, reminiscent of disabling the cache, setting the community switch velocity, and altering the consumer agent.
Nevertheless, it’s essential to notice that setting the consumer agent to Googlebot might not yield the anticipated outcomes.
Googlebot additionally respects the robots.txt file, which your browser ignores, and a few websites might do IP lookups to see if the request is coming from a Google information middle.
In conclusion, the browser’s Developer Instruments supply a strong suite of debugging instruments for web optimization troubleshooting.
You should utilize the Parts Tab to examine the DOM, the Community Tab to examine community requests and responses and set community circumstances reminiscent of caching and consumer agent.
You may rapidly diagnose and resolve numerous web optimization points by combining these with the testing instruments in Google Search Console.
Featured Picture: Screenshot from YouTube.com/GoogleSearchCentral, February 2023.
Supply: YouTube
var s_trigger_pixel_load = false; function s_trigger_pixel(){ if( !s_trigger_pixel_load ){ striggerEvent( 'load2' ); console.log('s_trigger_pix'); } s_trigger_pixel_load = true; } window.addEventListener( 'cmpready', s_trigger_pixel, false);
window.addEventListener( 'load2', function() {
if( sopp != 'yes' && !ss_u ){
!function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window,document,'script', 'https://connect.facebook.net/en_US/fbevents.js');
if( typeof sopp !== "undefined" && sopp === 'yes' ){ fbq('dataProcessingOptions', ['LDU'], 1, 1000); }else{ fbq('dataProcessingOptions', []); }
fbq('init', '1321385257908563');
fbq('track', 'PageView');
fbq('trackSingle', '1321385257908563', 'ViewContent', { content_name: 'googles-expert-advice-on-seo-troubleshooting-with-devtools', content_category: 'news seo' }); } });