Google's Desktop Search results page Are Now Continually Scrollable

Google is making desktop search results page more like mobile with an upgrade that lets users constantly scroll through numerous pages.

Constant scrolling is now presenting to desktop search results page in the United States.

In an e-mail to Online search engine Journal, Google discusses how the SERPs will show as much as 6 pages of URLs prior to triggering users to click “more outcomes”:

” … we’re bringing constant scrolling to desktop so you can continue to see more useful search results page with less clicks. It’s now even much easier to get motivated with more info within your reaches.

Now, when you scroll down you’ll continue to discover pertinent outcomes so that you can find originalities. When you reach the bottom of a search results page page, as much as 6 pages of outcomes will be immediately revealed till you see a “More outcomes” button if you want to continue even more.”

As Google continues to fill the very first page of search results page with advertisements, included bits, media, ‘individuals likewise ask’ boxes, and other functions, this upgrade is a win for routine websites.

Providing searchers the capability to scroll through 6 pages at the same time increases their probability of seeing more outcomes prior to striking an obstruction.

We do not anticipate this modification to effect reporting. Google kept in mind in 2015, upon upgrading mobile search results page to constant scrolling, that there’s no distinction in Browse Console.

That’s since Browse Console tracks SERP positions, not pages, Google discusses:

Constant scroll likewise does not alter how position reporting operate in Browse Console. Positions reporting stays as if pages weren’t immediately packed.

— Google SearchLiaison (@searchliaison) October 14, 2021