Google exposes the most recent information on the top Halloween outfit searches in the United States in an upgrade to the Halloween Frightgeist site.
Halloween Frightgeist is a site powered by Google Trends developed to highlight popular outfit concepts.
Google’s information can be practical to online marketers who operate in associated verticals and are aiming to get high-value items in front of last-minute buyers.
With 2 weeks left up until Halloween, it’s not far too late for one last marketing push prior to the season ends.
Information is restricted to searches in the United States, though you can drill down into the information at a city and state level.
For instance, companies and online marketers in the Santa Barbara location may be interested to find out that the most popular outfit search is the 1980s Regional sellers can profit from this by running advertisements for retro-inspired items.
Let’s have a look on top Halloween outfit searches this year based upon Google Trends information.
Leading Halloween Outfit Concepts In 2022
Leading 20 Outfit Concepts Total
- Witch
- Spider-Man
- Dinosaur
- Complete Stranger Things
- Fairy
- Pirate
- Bunny
- Cheerleader
- Cowboy
- Harley Quinn
- Clown
- Vampire
- 1980s
- Hocus Pocus
- Pumpkin
- Chucky
- Doll
- Angel
- Batman
- Bear
For more information, see Google’s total list, which includes over 100 outfit concepts.
You can click any of the outfit concepts to learn more, such as the areas where it’s being looked for the most.
If you wish to see what’s trending in your state, you can change the toggle at the top of the screen from ‘Nationally’ to ‘In your area.’
Or, you can click ‘Outfit Map’ and hover your cursor over various states to learn more:

Source: Google
Included Image: Screenshot from frightgeist.withgoogle.com/costumes, October 2022.
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