Google Exposes Leading Browse Patterns For Halloween 2022 

Google exposes the most recent information on the top Halloween outfit searches in the United States in an upgrade to the Halloween Frightgeist site.

Halloween Frightgeist is a site powered by Google Trends developed to highlight popular outfit concepts.

Google’s information can be practical to online marketers who operate in associated verticals and are aiming to get high-value items in front of last-minute buyers.

With 2 weeks left up until Halloween, it’s not far too late for one last marketing push prior to the season ends.

Information is restricted to searches in the United States, though you can drill down into the information at a city and state level.

For instance, companies and online marketers in the Santa Barbara location may be interested to find out that the most popular outfit search is the 1980s Regional sellers can profit from this by running advertisements for retro-inspired items.

Let’s have a look on top Halloween outfit searches this year based upon Google Trends information.

Leading Halloween Outfit Concepts In 2022

Leading 20 Outfit Concepts Total

1. Witch
2. Spider-Man
3. Dinosaur
4. Complete Stranger Things
5. Fairy
6. Pirate
7. Bunny
8. Cheerleader
9. Cowboy
10. Harley Quinn
11. Clown
12. Vampire
13. 1980s
14. Hocus Pocus
15. Pumpkin
16. Chucky
17. Doll
18. Angel
19. Batman
20. Bear

For more information, see Google’s total list, which includes over 100 outfit concepts.

You can click any of the outfit concepts to learn more, such as the areas where it’s being looked for the most.

If you wish to see what’s trending in your state, you can change the toggle at the top of the screen from ‘Nationally’ to ‘In your area.’

Or, you can click ‘Outfit Map’ and hover your cursor over various states to learn more:

Screenshot from frightgeist.withgoogle.com/costumes, October 2022

Source: Google

Included Image: Screenshot from frightgeist.withgoogle.com/costumes, October 2022.