Google has actually silently gotten rid of ingrained podcasts from search engine result, which implies users will no longer have the ability to listen to podcast episodes straight from the SERPs.
This modification was very first found by Podnews, who got verification from a Google representative that the elimination was deliberate.
This modification will impact the capability to listen to specific podcast episodes without leaving Google, a function that was introduced in 2019.
Google will still consist of links to podcast episodes in search engine result, however users can not listen to them straight from the search page.
Rather, users will be directed to the site where the podcast is hosted.
The choice to eliminate ingrained podcasts from search engine result was made to supply a much better user experience, according to a Google representative.
” We’re continuously try out methods to enhance the experience for our users,” the representative states in a declaration to Podnews.
It’s uncertain how this enhances the user experience aside from developing a leaner SERP.
Although Google didn’t offer any previous notification, getting rid of ingrained podcasts from search engine result isn’t unanticipated given that the Google Podcasts app hasn’t been upgraded for 18 months.
The relocation will likely be consulted with some dissatisfaction from searchers who consistently utilize the function.
On the other hand, this modification might lead to more people registering for podcasts as they will no longer have the ability to listen to them through a fast search.
Google’s choice to eliminate ingrained podcasts from search engine result may be part of a bigger method to phase out the Google Podcasts item.
The reality that the app hasn’t been upgraded for over a year suggests that it might be headed for the Google graveyard.
Nevertheless, this does not suggest that Google is deserting the podcast market completely.
In 2021, a report from Bloomberg exposed that YouTube looked for to employ somebody to supervise its podcasting organization.
This recommends that Google is devoted to improving the podcast experience on YouTube, and the business might not wish to complete versus itself because location.
Per a 2022 research study performed by Edison Research study, YouTube is the leading platform for podcast listening, followed carefully by Spotify.
That stated, it makes good sense why YouTube is the concern for Google for podcasts.
It deserves keeping in mind that YouTube attained this level of appeal without having a particular podcast classification.
Prior To August, YouTube didn’t have a particular podcast classification. Users needed to look for them by hand.
If Google stops its Podcasts app, the business will likely move its focus to YouTube. This might indicate that a YouTube Podcasts app is on the horizon.
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