Listen to the article
TechSee partners with SOFTEL Communications to integrate advanced visual AI capabilities into enterprise contact centres, aiming to enhance customer support with real-time visual engagement and automation.
TechSee, a leader in Visual Agentic AI, has announced a strategic partnership with SOFTEL Communications, a specialist in enterprise contact centre solutions and customer experience integration services. This alliance aims to transform enterprise contact centres by merging TechSee’s AI-powered visual automation platform with SOFTEL’s deep expertise in omnichannel architecture and contact centre modernisation, thus providing scalable, intelligent service experiences across multiple industries.
The collaboration is designed to enhance both customer and agent experiences through real-time visual engagement, automation, and guided support. By integrating these technologies, the partnership targets key performance improvements such as reducing average handle time (AHT), boosting first-contact resolution (FCR), and eliminating friction in complex service journeys. According to Eitan Cohen, CEO of TechSee, this approach adds an advanced dimension of vision to the automation equation, enabling enterprises to address the complexities of service interactions that often drive operational costs. He emphasised that every service moment becomes an opportunity not just for resolution but also for building customer loyalty.
As part of the agreement, SOFTEL will offer TechSee’s flagship Sophie AI platform to its enterprise clients. This platform delivers a comprehensive suite of visual capabilities, including live remote support, AI-driven diagnostics, augmented reality (AR) guidance, and self-service workflows that seamlessly integrate with leading Contact Centre as a Service (CCaaS) and Customer Relationship Management (CRM) systems. Whether customers are setting up new devices or troubleshooting issues, Sophie AI ensures interactions are more efficient, personalised, and visually guided.
Michael Leibowitz, COO of SOFTEL Communications, highlighted that the partnership brings next-level innovation to clients by leveraging Visual Agentic AI to provide smarter, faster, and more human-centric support experiences at scale. This collaboration signals TechSee’s expanding partner ecosystem, which is focused on embedding AI automation across self-service, assisted service, and field support environments to create seamless, technology-driven customer support.
TechSee’s approach to visual service automation is already extending through other strategic partnerships. For example, their alliance with ServiceNow integrates Sophie AI natively within the Now Platform, allowing customers to embed real-time visual diagnostics and guided automation directly into their existing workflows. This integration promises to accelerate issue resolution, improve operational efficiency, and enhance both technician and agent experiences on a large scale. Similarly, collaborations with firms like BrightContact and NeuraFlash reflect TechSee’s broader strategy to embed its Computer Vision AI and AR capabilities into diverse enterprise ecosystems, thus supporting digital transformation efforts with advanced visual engagement tools.
The partnership with SOFTEL notably complements these efforts by combining AI-powered automation with omnichannel contact centre modernization expertise, positioning both companies to address the increasing demand for intelligent, visual-first customer service solutions. As contact centres continue to evolve towards more complex and multifaceted service environments, this integration offers a pathway to reduce friction, improve functional agility, and foster stronger customer relationships through innovative technology.
📌 Reference Map:
Source: Noah Wire Services
Access Our Exclusive Research
In-depth analysis and actionable data to keep you ahead of the curve.
Never Miss an Update. Get our latest research delivered straight to your inbox.