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Td Synnex launches PartnerFirst, a streamlined digital portal integrating hardware, cloud solutions, and services to enhance partner experience and drive rapid business growth through AI-powered insights and personalised support, with plans for global expansion.
TD SYNNEX has launched PartnerFirst, a unified digital portal designed to enhance the partner experience by integrating platforms and capabilities through a global framework tailored with regional customization. The goal is to simplify processes and offer comprehensive support by bringing together people, platforms, and services in one seamless environment. This new digital ecosystem aims to reduce friction and expedite business operations, enabling partners to respond swiftly to customer needs with actionable insights.
Patrick Zammit, CEO of TD SYNNEX, emphasized the importance of digitalisation in this transformation, highlighting how the company leverages cutting-edge technologies such as artificial intelligence, automation, and advanced analytics to improve operational efficiency and customer engagement. He described the platform’s omnichannel approach as a means to accelerate growth and deliver vital business outcomes that partners expect. Currently available to North American partners, the company plans to expand PartnerFirst globally.
The platform integrates hardware, cloud solutions, and renewals into a unified digital experience that goes beyond commerce. It also offers education, enablement, and community resources, all accessible via a centralized dashboard. Features like intelligent search functionality and AI-powered personalised recommendations assist partners in making quick, data-driven decisions and identifying new business opportunities. Additionally, PartnerFirst provides streamlined purchasing management, partner health and fitness monitoring, and access to loyalty programmes designed to reward engagement and foster sustained growth.
Nate Herz, Chief Information Officer for North America at TD SYNNEX, described PartnerFirst as a platform that consolidates the company’s best capabilities — spanning platforms, programmes, and people — to remove complexity and boost efficiency for partners. The platform is the result of collaboration with TD SYNNEX’s PartnerLINK community and is crafted to meet partner demands, such as the ability to search and manage hardware and cloud products in a single shopping cart, including combining traditional orders with subscriptions.
This digital launch comes amid broader efforts by TD SYNNEX to empower its partner ecosystem with specialised community structures and targeted loyalty initiatives. The company’s recent restructuring of PartnerLINK communities aligns members by specialisation or geography, promoting stronger peer connections and offering customised benefits geared towards partner growth. Furthermore, the introduction of a Partner Loyalty programme offers resources, sales support, and skill-building opportunities free of charge to partners prioritising expansion and leveraging the company’s Advanced Solutions portfolio.
TD SYNNEX is also advancing operational efficiency through initiatives like the Digital Bridge Microsoft Teams Plugin, which facilitates seamless integration by connecting partners’ systems directly to TD SYNNEX. This real-time linkage supports automated workflows aimed at reducing costs and improving speed, further reflecting the company’s commitment to removing complexity for its partners.
Through these integrated efforts, TD SYNNEX seeks to position itself and its partners for success in a rapidly evolving market that demands specialised services, industry expertise, and innovative solutions, particularly in areas such as AI, analytics, and vertical-specific technology.
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Source: Noah Wire Services
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