LiveRamp introduces agentic AI tools to accelerate data-driven marketing

LiveRamp unveils a new suite of AI-powered tools, including agentic orchestration and segmenting features, to revolutionise data collaboration and decision-making in marketing campaigns.

LiveRamp (NYSE: RAMP) has unveiled a suite of new AI-powered tools designed to empower marketers through enhanced data collaboration and autonomous AI capabilities. This latest development positions LiveRamp as the first platform offering agentic AI solutions that enable autonomous agents to collaborate securely with governed access across key marketing functions, including identity, segmentation, activation, and measurement. By leveraging the vast data signals from its extensive collaboration network, LiveRamp aims to help marketers plan smarter campaigns, optimise investments, and demonstrate impact effectively, all while adhering to organisational AI policies.

Central to LiveRamp’s innovation is the introduction of agentic orchestration, which enables marketers to connect their own AI agents or those of partners via APIs. This orchestration facilitates multi-agent collaboration throughout the marketing lifecycle, supported by controlled access to LiveRamp’s comprehensive data assets drawn from over 900 partners. By integrating identity, segmentation, activation, measurement, clean rooms, and insights, marketers can harness preferred AI agents to make faster and more informed decisions. Matt Karasick, LiveRamp’s head of product, emphasised the advantage of combining AI’s power with LiveRamp’s network intelligence, stating that their approach provides the “complete context and trusted data necessary to operate at the speed of AI.”

To simplify and enhance marketers’ workflows, LiveRamp also launched two pioneering AI-driven features. The first, AI-Powered Segmentation, allows marketers to instantly build precise, multi-source audience segments—integrating first-party, second-party, and third-party data—using natural language prompts. This innovation drastically reduces the time needed to explore, create, and activate targeted segments. The second feature, AI-Powered Search within the LiveRamp Data Marketplace, streamlines the discovery of valuable third-party audience segments by surfacing high-performing options quickly, accelerating marketers’ time-to-value.

Industry voices underscore the potential impact of these tools. Evan Hills, Chief Commercial Officer at Dstillery, highlighted that AI’s integration with third-party data will “make activating the highest performing audiences faster and more streamlined than ever before.” Similarly, Michael Gorman, Chief Product Officer at Predactiv, pointed out that LiveRamp’s investments in AI are accelerating marketers’ capability to harness ecosystem-wide solutions, fostering significant performance improvements.

These advancements are part of LiveRamp’s broader AI ecosystem strategy, which includes forming strategic partnerships focused on critical marketing use cases such as Search Experiences, Conversational Tools, Creative, and Agentic Trading and Optimisation. This strategy aims to provide marketers with a flexible, interoperable AI environment to personalise customer interactions, capture deeper intent signals, and optimise trading strategies more effectively.

LiveRamp’s AI innovations extend beyond function, incorporating responsible governance frameworks to ensure compliant and secure use of AI-driven data collaboration. In this vein, LiveRamp has partnered with Above Data, an AI expert, to enhance the data labelling and review processes within its Data Marketplace, boosting trust, transparency, and efficiency. This collaboration helps reduce manual effort while enhancing data accuracy, supporting responsible audience segmentation and targeting.

Expanding the reach of its data collaboration network, LiveRamp has added more than 25 new partner integrations, including high-profile platforms such as Netflix. This broad connectivity enables marketers to tap into an increasingly diverse range of data sources and activation destinations. Furthermore, partnerships like that with 6sense—whose platform integrates LiveRamp’s RampIDs to enhance account targeting—exemplify how data collaboration is elevating personalised digital advertising by improving audience identification across various channels.

Educational initiatives complement LiveRamp’s platform innovations. In collaboration with Winterberry Group, LiveRamp has developed webinars to guide marketers and executives through the transformative potential of agentic AI. These sessions focus on how agentic AI can streamline previously manual tasks, integrate forecasting, optimisation, and creative testing into unified workflows, and accelerate decision-making through real-time data feedback, ultimately supercharging marketing teams’ analytical and operational capabilities.

LiveRamp’s evolving AI capabilities reflect its commitment to shaping responsible and effective data collaboration in a rapidly advancing AI-driven marketing landscape, aiming to deliver measurable outcomes and lasting business value for brands, publishers, and platforms worldwide.

📌 Reference Map:

Source: Noah Wire Services