STYLY, a leader in urban AR marketing and entertainment, recently announced a significant increase in funding from Mitsubishi Corporation. This funding will allow STYLY to enhance its spatial layer platform, enabling brands to create immersive AR campaigns geo-located in real urban environments. Masahiro Yamaguchi, the CEO of STYLY, Inc., expressed excitement about the partnership with Mitsubishi Corporation and the potential to create value in cities, society, and the future using STYLY both domestically and internationally.
With the support of Mitsubishi Corporation, STYLY aims to expand its immersive brand campaigns and target the conglomerate’s commercial facilities. This partnership will advance the development of domestic and international real estate and urban projects while also exploring collaborations in new and experimental media. Mitsubishi Corporation sectors such as environmental energy, materials solutions, urban development & infrastructure, mobility, and the food industry are just some of the areas that may benefit from STYLY’s innovative solutions.
STYLY’s AR/MR platform has revolutionized the way brands can engage with consumers by creating immersive experiences without the need for QR codes. By utilizing accurate GPS data, creators can seamlessly integrate virtual visuals into real-world urban environments. The platform, powered by ‘PLATEAU’, offers 3D city mapping in major Japanese cities such as Tokyo, Osaka, and Fukuoka, ensuring highly accurate real-world graphic overlays.
In addition to its cutting-edge technology, STYLY is cross-platform, allowing for the delivery of AR/MR content on smartphones and smart glasses. The platform also fosters an AR/VR/MR developer ecosystem, providing opportunities for XR content creation and distribution on a wide scale. With various events and virtual tours, STYLY continues to showcase its capabilities and expand its reach through partnerships with digital storefronts such as Meta Quest, VIVEPORT, and Nreal.
Overall, the partnership between STYLY and Mitsubishi Corporation represents a significant step forward in the world of urban AR marketing and entertainment. By leveraging the funding and support from Mitsubishi Corporation, STYLY is poised to continue pushing the boundaries of immersive brand campaigns and revolutionize the way brands interact with consumers in real-world urban environments. This strategic alliance has the potential to shape the future of AR marketing and entertainment both domestically and internationally, creating new opportunities for collaboration and innovation across various industries.
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