Illuvium, a blockchain-based project founded in Australia, has recently launched its third AAA game, Illuvium:Zero. This new game, currently in its Alpha version, has already caused a 48% increase in the average price of Illuvium’s NFT lands in the past week. With the release of Illuvium:Zero, players can now develop and manage their own “digital industrial complex” in addition to earning from their NFTs by mining and selling fuel in the game market. The game is open to approximately 6,500 NFT holders of Illuvium Land and plans to expand to the public in 2023, available on both smartphones and PC.
The launch of Illuvium:Zero has proven to be well-received by the gaming community, as evidenced by the significant increase in the average price of Illuvium’s NFT lands. Last year, Illuvium sold 20,000 lands to 5,000 players, generating a total of $72 million. Illuvium co-founder and game manager Aaron Warwick expressed excitement for the game, stating that Illuvium: Zero is one of the pillars of the Illuvium Universe and players will quickly see the utility of owning Illuvium Land. The company aims to create a positive gaming experience in the Web3 space, focusing on gameplay rather than revenue generation to combat negative perceptions surrounding games that utilize NFTs.
The integration of blockchain and NFTs in gaming has opened up new opportunities in the industry. The overall gaming market was valued at $198.40 billion in 2021, projected to reach $339.95 billion by 2027 with a CAGR of 8.94% 2022-2027. Games like Axie Infinity, launched in 2017, have set the trend by incorporating NFTs and blockchain technology, allowing players to earn native tokens through the game. The blockchain gaming market was worth $3 billion in 2021, with a projected growth to $39.5 billion by 2025. According to DappRadar, there were 398 active blockchain games as of January 2022, representing a 92% increase from the previous year.
Blockchain has proven to be a valuable tool in the gaming industry, offering new opportunities for players to engage with innovative gameplay mechanics and earn rewards through NFT ownership. Illuvium’s launch of Illuvium:Zero marks a significant milestone in the integration of blockchain technology into gaming, with the game’s success leading to a notable increase in the average price of Illuvium’s NFT lands. As the industry continues to evolve, it is clear that blockchain will play a key role in shaping the future of gaming experiences for players around the world.
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