Finest SEO Reporting Tools (Free & Paid)

SEO reporting tools and software application assistance SEOs track the efficiency of their SEO projects and make data-driven choices. They are an exceptionally helpful tool for firms permitting them to produce control panels and keeping track of reports for their customers.

In this guide, we have actually examined and compared the finest SEO reporting tools, so that you can select the very best one for you. The evaluation was carried out by an SEO specialist with years of experience dealing with SEO tools and reporting software application.

7 Leading SEO Reporting Tools

How to Pick the very best SEO Reporting Tool?

While your specific requirements might differ, a few of the most crucial indicate search for when picking an SEO reporting tool are:

  • Scalability: The best reporting tool ought to scale to fit any organization requirement. If you’re collecting insights as a marketing firm, you’ll likewise require to guarantee you can produce reports for numerous customers in a single platform.
  • Integrations: Typically, getting the clearest insights into your internet marketing methods suggests integrating information from different sources. The capability to incorporate with a series of various services ought to permit you to access much better end-to-end exposure over your projects.
  • Varied functions: The very best SEO reporting tool will provide a range of important functions to enhance your understanding of your marketing projects. Such functions may consist of rival information and tracking, position tracking in online search engine, backlink tracking, market insights, and keyword research study info.
  • Updates: The guidelines and algorithms utilized by online search engine to place search engine result properly are continuously progressing. As such, your SEO reporting services ought to likewise regularly develop to fit the most recent standards.
  • Personalized reports: SEO reporting tools ought to permit you to personalize your reports to gather the info you require in a clear and visual format. If you’re working as a marketing firm, you might likewise wish to focus on white labeling functions, so you can include your brand name logo design to the insights you share.
  • Assistance resources: Exceptional assistance resources will assist you to discover support when you’re having problems with your software application. Some tools feature social networks or live chat assistance. Others include an understanding base and frequently asked question guide for self-service assistance.

Depending upon your particular requirements, you might likewise wish to think about sophisticated functions like the capability to automate reports at specific times or export your reports in different formats.

SEO Reporting Tools Reviews

1. Google Looker Studio

Google Looker Studio

Google Looker Studio is a complimentary tool from the online search engine leaders at Google. With Google Looker, you can combines information from different information sources, so magnate and firms can produce a plethora of extremely user-friendly visual reports. You can personalize your reports with charts and tables, and even take advantage of sample reports.

Information Studio is exceptional for changing numerous diverse information points in your Online search engine method into extremely immersive and shareable insights. You can even produce control panels for tracking real-time information and team up with coworkers on reports.

Finest SEO Reporting Functions

SEO Training

Google Looker Studio makes picturing and gaining from information as easy as possible. At the core of the service, you’ll discover a series of design templates developed to assist you identify particular pieces of info. For example, there are design templates for tracking eCommerce profits, search console information, or simply turning your Google Analytics info into a visual report.

The core functions of the service consist of:

  • Visual, personalized reports: You can change information into charts (line, bar, and pie charts) in addition to geo maps, bubble charts, and tables. There are choices to include interactive aspects like filters and information vary controls, in addition to clickable links and images. Plus, you can annotate and brand name reports with designs, color styles, text, and images.
  • Integrations: Information Studio permits you to gather info from a series of sources, consisting of Databases, like BigQuery or MySQL, Google Marketing items like Google Advertisements and Browse Console, Flat files like CSV uploads, and social networks platforms.
  • Partnership: Sharing insights and working together on reports is easy. You can welcome others to see and modify reports, send out links in arranged e-mails, and export reports in numerous formats. Editors can work concurrently on the exact same reports, and annotate in genuine time.


  • Exceptional cloud-based access to a series of reporting tools
  • Tight combination with the Google community, consisting of Google Analytics and Sheets
  • A user friendly community with great deals of modification choices
  • Partnership and sharing tools for team-based reporting
  • Assistance for Live connections to gather real-time information from other sources
  • Free to utilize with Google Cloud services


  • The Live information connections can often be sluggish
  • There’s no native adapter assistance for some apps, like HubSpot
  • You can’t submit Excel spreadsheets


Google Looker Studio is presently complimentary to utilize, although there’s a possibility the business might choose to produce a premium variation of the item in the future.

Our Decision

Google Looker Studio is perfect for newbies who wish to take their reporting and analytics to the next level. This SEO reporting software application will assist you to collect information from a series of sources and team up on reports with coworkers. It’s the very best complimentary reporting tool on the marketplace.

Attempt Google Looker Studio

2. Sitecheker.Pro

Sitecheckerpro Reports
Sitecheckerpro Reports

A thorough SEO auditing tool, Sitechecker.Pro was created to assist business and firms display and enhance online search engine efficiency. The platform assists to direct newbies through all the actions they might require to require to produce much better outcomes, with helpful insights and suggestions.

With a tidy and user friendly user interface and a wide variety of information insights, SiteChecker.Pro is perfect for newbies and advanced firms alike. There are likewise additional tools readily available for inspecting the quality of your keywords.

Finest SEO Reporting Functions

Sitechecker.Pro intends to be an all-in-one environment for all the Online search engine info you may require. You can keep an eye on site modifications 24/7 and keep a close eye on your development through the search rankings checker. There are combinations for leading tools like Google Analytics, and you can even conserve time by including the tool directly to your Chrome web browser.

Leading functions consist of:

  • Extensive website auditing: Audit your whole site for problems that may be damaging SEO like damaged links and bad keyword optimization. Then get smart insights on how to enhance your ranking one action at a time.
  • Rank tracking: Display modifications to your site’s efficiency 24/7 and produce automated reports to show your group and customers. You likewise get instantaneous informs sent out to your e-mail when something substantial modifications with your website.
  • Precise backlink insights: Track and examine all of the backlinks on your site and get suggestions on which links to get rid of from your pages.
  • Keyword reporting: Track your site keyword rankings and identify which expressions and terms produce the most activity and conversions for your organization.


  • Instinctive and easy to use platform with a tidy user interface
  • Immediate informs and notices about website updates
  • Track keywords and backlinks in the exact same location
  • Gain access to comprehensive how-to guides on how to enhance your website
  • SEO chrome extension
  • White-label reporting for firms


  • Minimal report modification can make the info frustrating
  • Membership strategies can be costly for smaller sized business


There are 4 prices choices readily available for Sitechecker.Pro:

  • Standard: $23 each month for limitless users, 3 sites, 1500 pages, 150 keywords, 3000 backlinks, PDF reports, Google analytics, and Google Browse Console combinations.
  • Start-up: $39 each month for all the functions of Standard, plus 5 sites, 5000 pages, 500 keywords, and 5000 backlinks.
  • Growing: $79 each month for all the functions of Start-up plus 10 sites, 50,000 pages, 1000 keywords, and 10,000 backlinks
  • Business: Customized prices based upon your requirements begins at $499 each month.

Our Decision

SiteChecker.Pro is perfect for growing business seeking to get a behind-the-scenes summary of their SEO total with assistance on how to enhance their projects. The tool is reasonably simple to utilize and overflowing with insights into keywords and backlinks.


3. Semrush Reports

Semrush SEO Reports
Semrush SEO Reports

Among the very best SEO reporting tools readily available for growing brand names, SEMrush provides an effective choice of reporting functions to assist business develop online.

Finest SEO Reporting Functions

SEMrush makes it fast and simple to produce effective reports about your SEO projects. You can produce your reports from scratch, integrating the information most important to your organization or customer, or you can begin with a design template. Typical design templates consist of complete natural keyword research study reports, month-to-month rival analysis, and month-to-month SEO reports.

SEMrush can likewise integrate information from a series of various environments, like Google Analytics and Google Browse Console. A few of the core functions of this platform consist of:

  • Comprehensive SEO control panel: Your end-to-end SEO control panel can provide whatever from traffic analytics, or natural research study to assist you discover the very best keywords. You can look for backlinks and keyword spaces when compared to your rivals and keep a close eye on your ranking efficiency with time.
  • Keyword research study: The substantial keyword research study services make it a lot easier to discover terms and expressions to rank for. There’s a “Keyword Magic” tool for assisting to identify the keyword chances you’re missing out on, and a keyword supervisor for tracking all of your terms.
  • Link structure: SEMrush provides backlink analytics and audits, so you can get to the bottom of which links are assisting or impeding your business. You can likewise access an inbuilt link-building tool to assist you discover brand-new services, with bulk analysis.
  • On-page and technical SEO: SEMrush supports extensive website audits, noting management, and on-page SEO monitoring. There’s likewise a log file analyzer, and tools to aid with the development of SEO material.
  • Customized reports: Users can produce completely tailored, white-labeled, and branded reports utilizing different styles. You can likewise automate your reporting schedule and send out updates to your customers by means of e-mail.


  • Exclusive information to assist you discover much better keyword chances
  • Remarkable rival analysis and benchmarking
  • User friendly all-in-one control panel for all your reports
  • Link structure and bulk link analysis
  • Effective auditing tools and services for constructing SEO material
  • Totally personalized reports with white labeling
  • Smart insights and assistance on how to enhance your website


  • Information is just attended to Google (no other online search engine)
  • Some functions are just readily available for an additional expense
  • All strategies just feature a single-user account


SEMrush is among the more extensive SEO reporting tools readily available today, with rates beginning at $119.95 each month. Choices consist of:

  • Pro: $119.95 each month for 5 tasks, 500 keywords, keyword tracking, domain and keyword analytics, reporting, and noting management.
  • Expert: $229.95 each month for all the functions of Pro, plus 15 tasks, 1,5000 keywords, historic information, a material marketing platform, and Google Looker Studio combination.
  • Company: $499.95 each month for all the functions of Expert, plus 40 tasks, 5000 keywords, share of voice metrics, API gain access to, advanced material marketing, and reporting functions.

Our Decision

SEMrush is among the advanced services for SEO reporting on the marketplace today, with a big series of insights to use. It’s our advised service for a paid SEO reporting tool.

Attempt Semrush Reports

4. SE Ranking

SERanking Reports
SERanking Reports

Inexpensive and simple to utilize, SE Ranking is a terrific service for business updating their SEO insights. The service features a big series of effective tools, consisting of present and historic position tracking and a backlink explorer.

The innovation is gotten in touch with Zapier, which suggests you can incorporate numerous apps and produce automation in between the tools you utilize. What’s more, readying up fasts and easy with on-screen guide guides and suggestions every action of the method.

Finest SEO Reporting Functions

SE Ranking intends to make SEO reporting software application simple, with practical access to all the info you require to make much better marketing choices. The end-to-end service is simple to utilize for newbies and provides lots of suggestions on how to enhance your projects with keywords, links, and website audits.

You can likewise utilize SE Ranking to collect more info about your rivals, so you can identify where you require to make modifications to stand apart from other brand names. A few of the most substantial functions of this tool consist of:

  • Keyword tracking and tips: Collect real-time insights into the position of your site’s keywords throughout numerous significant online search engine, consisting of Google, Bing, and Yahoo. You can likewise track keyword efficiency on a local basis, and collect smart tips on which words to utilize.
  • Site auditing: The integrated site auditing tools assist you compare your website to other top-level services in your market. You’ll discover both on-page and off-page problems minimizing your ranking and get suggestions on how to repair them.
  • Backlink tracking: Within SE Ranking you can keep an eye on, track, and manage all of your backlinks in the exact same location. The management tool likewise offers information on the essential criteria of each link.
  • Customized reports: You’ll have the ability to produce top quality and white-labeled reports utilizing insights into all of the essential metrics that matter most to your customer. There are likewise tools for including social networks info to your reports. You can likewise establish custom-made notices and informs.


  • Quick and easy setup with guide assistance
  • Combinations with a big series of tools
  • Keyword tracking and tips consisted of
  • Personalized and brandable reports
  • Immediate informs when something modifications within your rank
  • Assistance for tracking development throughout numerous online search engine
  • Site auditing and rival analysis


  • Can have a minor knowing curve for newbies
  • Restricts the variety of keywords you can keep track of on each strategy


There are 3 prices choices readily available from SE Ranking, with a 20% discount rate if you pick a yearly payment rather of month-to-month. Choices consist of:

  • Necessary: $31.17 each month for 10 tasks, 5 rivals per task, auditing for 40,000 pages, backlink monitoring for 20 domains each day, and keeping track of for 6,000 backlinks
  • Pro: $71.17 each month for all the functions of Necessary, plus an endless variety of tasks with 10 rivals per task, auditing for 250,000 pages, keeping track of for 40,000 backlinks, and backlink monitoring for 100 URLs each day. You likewise get historic and natural search reports, in addition to additional keyword tips.
  • Company: $151.17 each month: All the functions of Pro, plus 20 rivals per task, auditing for 700,000 pages, keeping track of for 90,000 backlinks, choices to inspect backlinks on 300 domains each day, and API gain access to.

Our Decision

SE Ranking is an effective tool for gathering insights about your site and your rivals. It’s especially handy for incorporating with a wide array of extra tools you might wish to pull information streams from.
Attempt SERanking

5. Dashthis

Dashthis SEO Reports
Dashthis SEO Reports

Among the better-known SEO reporting tools readily available today, Dashthis focuses greatly on permitting services to produce custom-made control panels where they can track essential metrics. You can gather info on your SEO, SEM, and social networks projects in the exact same location, and automate different reports to conserve your group time.

There are pre-built control panel design templates, or you can include your own custom-made information to an environment to construct a report from scratch. The tool permits you to gather info from different platforms like Instagram, MailChimp, Facebook, Google Analytics, and SEMrush.

Finest SEO Reporting Functions

Dashthis is everything about making information more available and simpler to comprehend. The extensive control panel developer integrates numerous information streams into a single environment so you can get a more end-to-end view of your marketing projects and KPIs. There are more than 34+ combinations to select from, and detailed assistance to get you began.

Dashthis is reasonably simple to utilize and features videos and tutorials to direct you through the platform. There’s likewise a spick-and-span and easy back-end environment for newbies. A few of the core functions consist of:

  • Personalized control panels: The core of Dashthis is its series of personalized control panels which you can construct utilizing a customized information supervisor and lots of combinations. The readily available design templates guarantee you can construct styles to show coworkers and customers rapidly. Just pick a design template, plug in your information, and take advantage of the organizing functions offered.
  • Partnership: Suitable for firms and groups dealing with SEO in tandem, Dashthis features collective functions so you can include numerous individuals to the exact same account. You can likewise send out automated updates from your control panels to customers and staff member through e-mail.
  • Personalization: You’ll have the ability to change the color and design of your control panel to fit your branding, include area headers and widgets, and even execute remark boxes to discuss info from your reports.


  • User friendly community for newbies
  • Great deals of modification choices to brand name control panels
  • Partnership tools for bringing groups together
  • Lots of combination choices for your tools
  • Effective design templates for simpler report structure
  • Valuable videos and assistance
  • Automated information aggregation


  • Can be rather costly for newbies
  • Some restrictions on exporting reports


You can attempt Dashthis totally free or select from a series of 4 bundles. The more costly the plan, the more functions, and control panels you’ll gain access to. Choices consist of:

  • Person: $33 each month for 3 control panels, limitless combinations, information sources, and users, pre-set design templates, e-mail assistance, and custom-made logo design application.
  • Specialist: $109 each month for all the functions of Person plus 10 control panels, white-labeled reporting, custom-made domain, and e-mail, custom-made color styles, and a devoted account supervisor to assist you.
  • Company: $209 each month for all the functions of Expert with 25 reports, and top priority assistance.
  • Requirement: $339 each month for all the functions of Company, plus 50 control panels (or you can personalize the variety of control panels for a greater rate)

Our Decision

Dashthis is a great option if you wish to transform your reports and insights into extremely personalized control panels. There are automatic updates, cooperation tools, and effective tools for branding your shared material.

Attempt Dashthis

6. Company Analytics

AgencyAnalytics SEO Reports
AgencyAnalytics SEO Reports

An effective reporting tool customized for firms, Company Analytics is exceptional for bringing groups together to produce custom-made reports for customers. The service features more than 70 third-party information combination choices, with the chance to link to different leading tools like Google Browse Console and e-mail marketing apps.

There’s likewise the choice to develop a customer website where your consumers can visit and inspect their information updates in genuine time.

Finest SEO Reporting Functions

Company Analytics features all the tools a firm may require to share significant info with its customers. You can carry out end-to-end audits of sites, track the efficiency of keywords, and take a look at the results of backlink connections.

The user friendly community features a tidy and easy backend, and numerous tools for cooperation, so your whole labor force can work perfectly together. A few of the core functions of this item consist of:

  • Keyword analytics: Users can track countless keyword rankings throughout Bing, Google Maps, and Google. You’ll likewise have the ability to get insights on keywords your consumers may be losing out on, and real-time updates on your position.
  • Backlink reporting: Track every link-building project in the exact same location with important citation circulation and trust circulation metrics. You can take a look at follow and no follow links, compare your leading anchors by domain, and keep an eye on brand-new and lost links.
  • Website auditing: Carry out effective technical website audits to discover typical problems like damaged links, replicate material, and missing out on meta-data. You can likewise highlight the most crucial problems your customers require to repair with color coding.
  • Site analytics: Through combinations with Google Analytics, you can include traffic reports, conversion rate info, and objective conclusion rates. There’s likewise the choice to filter your reports by natural traffic.


  • A user friendly environment that’s excellent for groups
  • Beneficial keyword analytics throughout numerous platforms
  • Great for keeping track of backlinks with trust circulation insights
  • Site auditing and color-coded top priority tips
  • Site analytics directly from Google Analytics
  • Combinations with a series of important tools
  • Personalized reports with branding


  • Rather standard when it concerns SEO tips
  • Minimal rival analysis


The prices is reasonably inexpensive for Company Analytics. The bundles likewise consist of a discount rate with 2 months complimentary if you spend for a yearly strategy. Choices consist of:

  • Freelancer: $10 each month, per customer project for limitless reports, 70+ combinations, a drag-and-drop editor for your reports, 5 personnel users, and 1 custom-made control panel.
  • Company: $15 each month per customer project for all the functions of Freelancers, plus limitless users and custom-made control panels, complete white labeling, custom-made metrics, objective tracking, pay per click markup, custom-made user authorizations, and advanced reporting.
  • Business: Customized prices for all the functions of the Company plus API gain access to, top priority assistance, group onboarding sessions, and month-to-month training

Our Decision

Company Analytics is an easy and efficient tool for smaller sized to mid-sized firms. The service can assist you to construct effective control panels and reports as part of a group, and it has a really little finding out curve.

Attempt Company Analytics

7. Google Analytics 4 Reports

Google Analytics 4
Google Analytics 4

The gold requirement for site reporting, Google Analytics 4 Reports makes it simpler for services to gather and share info about users throughout sites and mobile apps. The service comes packaged with a series of default report design templates to select from, or you can construct your reports from scratch with custom-made navigation.

Finest SEO Reporting Functions

Google Analytics 4 Reports basically provides services a host of great pre-built reports utilized to get insights into organization development. There are numerous choices to select from, consisting of tech reports, demographics insights, retention reports, and money making analytics.

You can produce custom-made measurements and metrics from your site or application and collect info about your users to minimize bounce rates and enhance engagement. Core functions of this service consist of:

  • Effective report design templates: You’ll have a big range of pre-built and custom-made reports to select from, covering whatever from retention rates and acquisitions to real-time insights, demographics info, and more, you can likewise include main and secondary measurements to your control panels.
  • Remarkable occasion tracking: Google Analytics 4 offers a great summary of the habits of consumers on your site and app. You can track engagement in the kind of numerous micro conversions, from clicking a button to checking out specific pages.
  • Personalization: There’s practically no limitation to just how much you can personalize your report. You can set filters and contrasts to track particular information and how your outcomes have actually progressed with time. There are limits and limitations, in addition to choices to alter your report navigation prior to sharing it with coworkers and customers.


  • Extraordinary insights into client and user habits
  • Numerous modification choices, filters, and limits
  • Report design templates so you do not need to go back to square one
  • User friendly backend environment
  • Plays well with Universal Analytics and Google tag supervisor
  • Hassle-free conversion tracking
  • Insights and artificial intelligence


  • Just supports Google-related SEO insights
  • Needs you to go back to square one with your insights
  • Can have a minor knowing curve


Google Analytics 4 is complimentary to gain access to.

Our Decision

Google Analytics 4 is the very best site reporting tool on the marketplace and it’s complimentary.

Attempt Google Analytics 4


To assist you discover the very best SEO reporting tool, we have actually taken a look at the most popular SEO tools in the market. The tools that made it to our list have all the functions you require to produce spectacular and significant SEO reports. We consisted of in the list tools that appropriate for SEO specialists, firms, and little and big services.

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