{"id":19547,"date":"2025-12-05T19:31:00","date_gmt":"2025-12-05T19:31:00","guid":{"rendered":"https:\/\/sawahsolutions.com\/alpha\/legal-wave-confronts-ai-startup-perplexity-over-copyright-and-trademark-claims\/"},"modified":"2025-12-05T19:53:19","modified_gmt":"2025-12-05T19:53:19","slug":"legal-wave-confronts-ai-startup-perplexity-over-copyright-and-trademark-claims","status":"publish","type":"post","link":"https:\/\/sawahsolutions.com\/alpha\/legal-wave-confronts-ai-startup-perplexity-over-copyright-and-trademark-claims\/","title":{"rendered":"Legal wave confronts AI startup Perplexity over copyright and trademark claims"},"content":{"rendered":"<p><\/p>\n<div>\n<p>The New York Times has filed a lawsuit against Perplexity AI, accusing the San Francisco startup of unauthorised use of its content and trademarks, amid a broader wave of legal actions challenging AI firms over copyright violations and data scraping practices.<\/p>\n<\/div>\n<div>\n<p>The New York Times on Friday sued Perplexity AI, accusing the San Francisco startup of illegally copying, distributing and displaying millions of the newspaper\u2019s articles without permission to train and operate its generative AI tools. According to the original report, the complaint also alleges Perplexity has displayed New York Times content alongside the paper\u2019s registered trademarks, creating the misleading impression that fabricated AI-generated material is attributable to the newspaper. <sup><a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.theguardian.com\/technology\/2025\/dec\/05\/new-york-times-perplexity-ai-lawsuit\">[1]<\/a><\/sup><sup><a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.reuters.com\/legal\/litigation\/new-york-times-sues-perplexity-ai-infringing-copyright-works-2025-12-05\/\">[2]<\/a><\/sup><\/p>\n<p>The Times says Perplexity\u2019s business model depends on large-scale scraping of publisher content, including paywalled material, to power its answer-engine and generative features. Industry data shows other major publishers have made similar claims against Perplexity in recent months. <sup><a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.theguardian.com\/technology\/2025\/dec\/05\/new-york-times-perplexity-ai-lawsuit\">[1]<\/a><\/sup><sup><a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.reuters.com\/legal\/litigation\/new-york-times-sues-perplexity-ai-infringing-copyright-works-2025-12-05\/\">[2]<\/a><\/sup><\/p>\n<p>Perplexity is already the target of a wave of lawsuits. Publishers and reference firms , including Dow Jones and the New York Post, the Chicago Tribune, Merriam\u2011Webster and Encyclopedia Britannica , have brought suits alleging copyright infringement and trademark misuse by the AI firm. Reuters reporting notes several plaintiffs say Perplexity\u2019s product reproduces material verbatim or diverts traffic and revenue from original sites. <sup><a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.theguardian.com\/technology\/2025\/dec\/05\/new-york-times-perplexity-ai-lawsuit\">[1]<\/a><\/sup><sup><a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.reuters.com\/legal\/litigation\/encyclopedia-britannica-sues-perplexity-over-ai-answer-engine-2025-09-11\/\">[3]<\/a><\/sup><sup><a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.cnbc.com\/2024\/10\/21\/murdoch-firms-dow-jones-and-new-york-post-sue-perplexity-ai.html\">[4]<\/a><\/sup><\/p>\n<p>Those cases sit alongside other legal and commercial disputes: social media company Reddit has sued over alleged data scraping, and Amazon has filed suit claiming Perplexity covertly accessed user accounts for an AI shopping feature. Perplexity has denied many of these allegations, saying it indexes publicly available pages rather than scraping to build foundation models. <sup><a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.theguardian.com\/technology\/2025\/dec\/05\/new-york-times-perplexity-ai-lawsuit\">[1]<\/a><\/sup><sup><a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.reuters.com\/legal\/litigation\/encyclopedia-britannica-sues-perplexity-over-ai-answer-engine-2025-09-11\/\">[3]<\/a><\/sup><\/p>\n<p>Perplexity has attracted heavy investment while under legal pressure , raising roughly $1.5bn over three years and closing a $200m round in September that valued it at about $20bn, according to reporting. High\u2011profile backers include Nvidia and Jeff Bezos, underscoring how capital has flowed into AI firms even as legal risks mount. <sup><a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.theguardian.com\/technology\/2025\/dec\/05\/new-york-times-perplexity-ai-lawsuit\">[1]<\/a><\/sup><sup><a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.reuters.com\/legal\/litigation\/new-york-times-sues-perplexity-ai-infringing-copyright-works-2025-12-05\/\">[2]<\/a><\/sup><\/p>\n<p>The New York Times also invokes the Lanham Act, alleging false association and trademark violations where AI\u2011generated \u201challucinations\u201d are displayed alongside the paper\u2019s marks. Legal experts say such claims amplify the debate over whether traditional IP and trademark law can police the new behaviours of generative AI systems. According to the original reporting, plaintiffs seek injunctive relief and damages to prevent further use of their content. <sup><a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.theguardian.com\/technology\/2025\/dec\/05\/new-york-times-perplexity-ai-lawsuit\">[1]<\/a><\/sup><sup><a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.reuters.com\/legal\/litigation\/new-york-times-sues-perplexity-ai-infringing-copyright-works-2025-12-05\/\">[2]<\/a><\/sup><sup><a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.reuters.com\/legal\/litigation\/encyclopedia-britannica-sues-perplexity-over-ai-answer-engine-2025-09-11\/\">[3]<\/a><\/sup><\/p>\n<p>The unfolding litigation illustrates escalating tensions between content owners and AI developers over the legal and ethical boundaries of training and deploying generative systems. Industry observers say these cases could set important precedents for how courts treat large\u2011scale scraping, attribution, and the commercial use of proprietary content in AI products. <sup><a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.theguardian.com\/technology\/2025\/dec\/05\/new-york-times-perplexity-ai-lawsuit\">[1]<\/a><\/sup><sup><a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.reuters.com\/legal\/litigation\/new-york-times-sues-perplexity-ai-infringing-copyright-works-2025-12-05\/\">[2]<\/a><\/sup><sup><a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.reuters.com\/legal\/litigation\/encyclopedia-britannica-sues-perplexity-over-ai-answer-engine-2025-09-11\/\">[3]<\/a><\/sup><\/p>\n<h3>\ud83d\udccc Reference Map:<\/h3>\n<p>##Reference Map:<\/p>\n<ul>\n<li><sup><a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.theguardian.com\/technology\/2025\/dec\/05\/new-york-times-perplexity-ai-lawsuit\">[1]<\/a><\/sup> (The Guardian) &#8211; Paragraph 1, Paragraph 2, Paragraph 3, Paragraph 4, Paragraph 5, Paragraph 6, Paragraph 7<\/li>\n<li><sup><a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.reuters.com\/legal\/litigation\/new-york-times-sues-perplexity-ai-infringing-copyright-works-2025-12-05\/\">[2]<\/a><\/sup> (Reuters) &#8211; Paragraph 1, Paragraph 2, Paragraph 5, Paragraph 6, Paragraph 7<\/li>\n<li><sup><a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.reuters.com\/legal\/litigation\/encyclopedia-britannica-sues-perplexity-over-ai-answer-engine-2025-09-11\/\">[3]<\/a><\/sup> (Reuters) &#8211; Paragraph 3, Paragraph 4, Paragraph 6, Paragraph 7<\/li>\n<li><sup><a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.cnbc.com\/2024\/10\/21\/murdoch-firms-dow-jones-and-new-york-post-sue-perplexity-ai.html\">[4]<\/a><\/sup> (CNBC) &#8211; Paragraph 3<\/li>\n<\/ul>\n<p>Source: <a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.noahwire.com\">Noah Wire Services<\/a><\/p>\n<\/p><\/div>\n<div>\n<h3 class=\"mt-0\">Noah Fact Check Pro<\/h3>\n<p class=\"text-sm\">The draft above was created using the information available at the time the story first<br \/>\n        emerged. We\u2019ve since applied our fact-checking process to the final narrative, based on the criteria listed<br \/>\n        below. The results are intended to help you assess the credibility of the piece and highlight any areas that may<br \/>\n        warrant further investigation.<\/p>\n<h3 class=\"mt-3 mb-1 font-semibold text-base\">Freshness check<\/h3>\n<p class=\"text-sm pt-0\"><span class=\"font-bold\">Score:<br \/>\n        <\/span>10<\/p>\n<p class=\"text-sm pt-0\"><span class=\"font-bold\">Notes:<br \/>\n        <\/span>The narrative is current, with the lawsuit filed on December 5, 2025. No earlier versions of this specific lawsuit have been identified. The report is based on a press release, which typically warrants a high freshness score. No discrepancies in figures, dates, or quotes were found. No similar content has appeared more than 7 days earlier. The article includes updated data and does not recycle older material.<\/p>\n<h3 class=\"mt-3 mb-1 font-semibold text-base\">Quotes check<\/h3>\n<p class=\"text-sm pt-0\"><span class=\"font-bold\">Score:<br \/>\n        <\/span>10<\/p>\n<p class=\"text-sm pt-0\"><span class=\"font-bold\">Notes:<br \/>\n        <\/span>No direct quotes were identified in the provided text. The absence of quotes suggests the content may be original or exclusive.<\/p>\n<h3 class=\"mt-3 mb-1 font-semibold text-base\">Source reliability<\/h3>\n<p class=\"text-sm pt-0\"><span class=\"font-bold\">Score:<br \/>\n        <\/span>10<\/p>\n<p class=\"text-sm pt-0\"><span class=\"font-bold\">Notes:<br \/>\n        <\/span>The narrative originates from reputable organisations: The Guardian and Reuters. This enhances the credibility of the information presented.<\/p>\n<h3 class=\"mt-3 mb-1 font-semibold text-base\">Plausability check<\/h3>\n<p class=\"text-sm pt-0\"><span class=\"font-bold\">Score:<br \/>\n        <\/span>10<\/p>\n<p class=\"text-sm pt-0\"><span class=\"font-bold\">Notes:<br \/>\n    <\/span>The claims made in the narrative are plausible and align with known industry practices. The New York Times has previously taken legal action against AI companies for similar issues, such as the lawsuit against OpenAI and Microsoft in 2023. ([apnews.com](https:\/\/apnews.com\/article\/6ea53a8ad3efa06ee4643b697df0ba57?utm_source=openai)) The tone and language used are consistent with typical corporate communications. No excessive or off-topic details are present, and the structure is focused on the main claim.<\/p>\n<h3 class=\"mt-3 mb-1 font-semibold text-base\">Overall assessment<\/h3>\n<p class=\"text-sm pt-0\"><span class=\"font-bold\">Verdict<\/span> (FAIL, OPEN, PASS): <span class=\"font-bold\">PASS<\/span><\/p>\n<p class=\"text-sm pt-0\"><span class=\"font-bold\">Confidence<\/span> (LOW, MEDIUM, HIGH): <span class=\"font-bold\">HIGH<\/span><\/p>\n<p class=\"text-sm mb-3 pt-0\"><span class=\"font-bold\">Summary:<br \/>\n        <\/span>The narrative is current, originates from reputable sources, and presents plausible claims without significant issues.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The New York Times has filed a lawsuit against Perplexity AI, accusing the San Francisco startup of unauthorised use of its content and trademarks, amid a broader wave of legal actions challenging AI firms over copyright violations and data scraping practices. The New York Times on Friday sued Perplexity AI, accusing the San Francisco startup<\/p>\n","protected":false},"author":1,"featured_media":19548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":{"0":"post-19547","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-london-news"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sawahsolutions.com\/alpha\/wp-json\/wp\/v2\/posts\/19547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sawahsolutions.com\/alpha\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sawahsolutions.com\/alpha\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sawahsolutions.com\/alpha\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sawahsolutions.com\/alpha\/wp-json\/wp\/v2\/comments?post=19547"}],"version-history":[{"count":1,"href":"https:\/\/sawahsolutions.com\/alpha\/wp-json\/wp\/v2\/posts\/19547\/revisions"}],"predecessor-version":[{"id":19549,"href":"https:\/\/sawahsolutions.com\/alpha\/wp-json\/wp\/v2\/posts\/19547\/revisions\/19549"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sawahsolutions.com\/alpha\/wp-json\/wp\/v2\/media\/19548"}],"wp:attachment":[{"href":"https:\/\/sawahsolutions.com\/alpha\/wp-json\/wp\/v2\/media?parent=19547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sawahsolutions.com\/alpha\/wp-json\/wp\/v2\/categories?post=19547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sawahsolutions.com\/alpha\/wp-json\/wp\/v2\/tags?post=19547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}