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A recent study underscores the remarkable effectiveness of Naver’s advertising solutions for smart store operators, particularly highlighting the impact of AI-driven tools on business performance. Naver has published the “D-Ad Report 2025” and the “AI RIDE Report,” which collectively demonstrate how its advertising ecosystem drives significant growth for smart stores in sectors such as food and fashion.<\/p>\n
The D-Ad Report, grounded in research led by academics including Professor Kim Ji-young of Sungkyunkwan University, analysed nearly 60,000 smart stores and revealed stark contrasts between stores employing Naver\u2019s advertising solutions and those that do not. Stores using Naver ads experienced an 88% increase in visitor numbers, a 134% surge in transactions, and an 83% rise in product reviews. The research team emphasised that Naver\u2019s advertising influences the entire consumer journey, from attracting new visitors through to the actual purchase and follow-up engagement like review writing. Furthermore, businesses that combined multiple Naver advertising solutions observed even greater benefits, with higher transaction volumes and order counts than those relying on single ad products.<\/p>\n
Of particular note is Naver\u2019s AI-powered advertising platform, “AdBoost Shopping,” which emerged distinctly as a driver of growth among small and medium-sized enterprises (SMEs). The AI RIDE Report, based on a survey of 450 SMEs using this solution, documented a 60% increase in new buyers and orders when compared to control groups not using AI-based ads. Additional metrics were striking, including a 66% rise in total transaction amounts, a 165% increase in purchase conversions post-ad click, a 138% growth in potential buyer engagement, and an 81% boost in review submissions. These figures collectively indicate that AI integration not only enhances ad targeting and efficiency but also translates into measurable commercial success for users.<\/p>\n
Naver\u2019s “AdBoost Shopping” solution is designed to automate and optimise the complex advertising process, from campaign setup and product integration to ad placement, leveraging AI to reduce operational burdens on advertisers. By simplifying these tasks, the platform aims to provide a more streamlined, effective advertising experience that directly supports the growth and sustainability of e-commerce businesses, particularly SMEs. Naver\u2019s advertising head, Jongmin Lee, highlighted the company\u2019s commitment to expanding AI solution accessibility, recognising the tool as a “practical growth tool” that strengthens the broader e-commerce ecosystem by fostering mutual growth between business advertisers and the platform.<\/p>\n
Beyond technology deployment, Naver is actively supporting sellers in enhancing their AI competencies. The company offers technical assistance and solution support to improve sellers\u2019 understanding of AI applications in advertising, marketing, and customer relationship management. Additionally, Naver\u2019s Growth Mileage program allows sellers to convert rewards into “Biz Money,” which can be utilised for AI advertising solutions such as “AdBoost Shopping,” reinforcing the company\u2019s holistic approach to nurturing SME growth in a competitive and evolving digital marketplace.<\/p>\n
Overall, these developments underscore a powerful trend: AI-driven advertising solutions, when effectively integrated with traditional ad products, deliver substantial improvements in engagement and sales performance for smart store operators. This blend of data-driven insight and automation technology positions Naver as a significant enabler of digital commerce growth, reflecting broader industry shifts towards AI-enhanced marketing strategies.<\/p>\n