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British start-up Locai Labs refrains from launching image generation features as regulators worldwide tighten controls amid concerns over harmful content and non-consensual deepfakes, prompting calls for industry transparency.

James Drayson, chief executive of British AI start-up Locai Labs, has warned that “it’s impossible for any AI company to promise their model can’t be tricked into creating harmful content, including explicit images” and said his firm will not roll out image generation until the technology is “truly safe”. According to TechRadar, Locai has also barred under‑18s from its chatbot and is calling for radical transparency across the industry; the article noted that the UK regulator Ofcom has opened inquiries into the matter and quoted other government voices raising the prospect of tougher action. [1]

Governments in Southeast Asia have already acted. Malaysia’s communications regulator and Indonesia both imposed temporary blocks on Elon Musk’s Grok chatbot after a surge of non‑consensual, sexualised AI images circulated online, with authorities saying the tool was being misused to create obscene manipulated pictures, including of minors. The Guardian and Al Jazeera reported that the restrictions will remain until companies introduce effective safeguards. [2][3]

Official statements from regulators stressed the human‑rights and safety implications. Malaysia’s Communications and Multimedia Commission said repeated misuse of the tool to produce “obscene and non‑consensual manipulated images” justified a temporary ban, and Indonesian authorities described non‑consensual sexual deepfakes as a serious violation of citizens’ rights in the digital space, according to reporting by Al Jazeera and ABC Australia. [3][4]

The moves in Asia have been covered widely by international outlets and prompted debate over platform responsibility. The Washington Post and other outlets noted that Grok’s image‑editing feature allowed users to upload photos and manipulate them with prompts that can remove clothing or create sexualised depictions, a capability that prompted both countries to demand stronger safeguards before restoring access. [5]

The controversy has also drawn political attention in the UK. Industry figures and some politicians are urging clearer regulation and enforcement after reports that Grok had restricted image editing to paying subscribers, a step criticised by Downing Street as effectively turning an unlawful capability into a premium service. Elon Musk pushed back on platform oversight on X, saying “They want any excuse for censorship.” Coverage from TechRadar and multiple international outlets frames the episode as a test of whether current laws and platform policies can protect privacy and prevent exploitation. [1][5]

For many observers the episode underlines a wider industry dilemma: powerful generative models can be repurposed for harm even when developers intend otherwise. News outlets from India Today to Anadolu Agency reported that the bans in Indonesia and Malaysia were the first government‑level blocks of Grok and signalled that regulators are prepared to act quickly when safeguards are judged insufficient. Industry analysts quoted in international reporting say durable solutions will require technical limits, stronger verification and cross‑border regulatory cooperation if AI image tools are to be deployed safely at scale. [6][7][4]

📌 Reference Map:

##Reference Map:

  • [1] (TechRadar) – Paragraph 1, Paragraph 5
  • [2] (The Guardian) – Paragraph 2, Paragraph 3
  • [3] (Al Jazeera) – Paragraph 2, Paragraph 3
  • [4] (ABC Australia) – Paragraph 3, Paragraph 6
  • [5] (Washington Post) – Paragraph 4, Paragraph 5
  • [6] (India Today) – Paragraph 6
  • [7] (Anadolu Agency) – Paragraph 6

Source: Noah Wire Services

Noah Fact Check Pro

The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.

Freshness check

Score:
10

Notes:
✅ The narrative is current, published on January 12, 2026, and addresses recent developments regarding AI image generation and safety concerns.

Quotes check

Score:
10

Notes:
✅ The direct quotes from James Drayson, CEO of Locai Labs, are unique to this report, with no earlier matches found online.

Source reliability

Score:
10

Notes:
✅ The narrative originates from TechRadar, a reputable technology news outlet known for its in-depth reporting.

Plausability check

Score:
10

Notes:
✅ The claims align with recent global concerns over AI-generated explicit content, supported by actions taken by Malaysia and Indonesia to block Grok AI over similar issues. ([theguardian.com](https://www.theguardian.com/technology/2026/jan/12/malaysia-blocks-elon-musk-grok-ai-fake-sexualised-images-indonesia-x-chatbot?utm_source=openai))

Overall assessment

Verdict (FAIL, OPEN, PASS): PASS

Confidence (LOW, MEDIUM, HIGH): HIGH

Summary:
✅ The narrative is fresh, original, and aligns with current events. ([theguardian.com](https://www.theguardian.com/technology/2026/jan/12/malaysia-blocks-elon-musk-grok-ai-fake-sexualised-images-indonesia-x-chatbot?utm_source=openai)) It provides unique insights from a reputable source, with no signs of disinformation or recycled content.

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