IN10 Media Network unveils its evolution into The EPIC Company, harnessing AI and technology to create a unified, multi-format storytelling universe on its tenth anniversary, signalling a disruptive shift in Indian media.
IN10 Media Network has transformed itself into The EPIC Company, marking a significant evolution from a platform-led channel network into a future-ready, tech-enabled storytelling enterprise. This rebranding coincides with the company’s tenth anniversary, a milestone celebrating a decade of producing culturally rooted and globally resonant stories for audiences not only in India but worldwide. The new identity was unveiled at a high-profile event attended by distinguished industry leaders including Anand Mahindra, Chairman of the Mahindra Group, and Krishna Kumar Pittie, Founder and Chairman of the Pittie Group, underscoring the importance and recognition of this strategic shift.
Originally launched as EPIC Channel with the mission of bringing Indian stories into every home, The EPIC Company has now expanded into a dynamic, multi-format, multi-platform ecosystem comprising 14 diverse brands. This breadth allows the company to create and distribute a wide variety of content including films, series, documentaries, shorts, audio formats, and digital-native storytelling. The rebrand signifies a profound change in philosophy from being platform-centric to embracing a content-creation-centric approach, evolving into what Managing Director Aditya Pittie describes as a “storytelling universe.”
The newly introduced logo, featuring a three-dimensional frame around the word “EPIC,” symbolises a creative window into the myriad stories the company aims to bring to life across various screens and platforms. With this rebranding, The EPIC Company introduced a unified content philosophy designed to build a responsive storytelling ecosystem. This ecosystem adapts to individual audience tastes, ensures broad reach, and operates via an integrated creative-and-technology engine. Pittie metaphorically described this engine as “not a pipeline, but a power plant,” emphasizing its continuous, uninterrupted creative output envisioned as a “24/7 story factory with zero downtime.”
A key innovation unveiled as part of this transformation is The EPIC AI Lab, a dedicated co-creation space blending human creativity with advanced AI tools. This lab will support the entire content lifecycle from ideation and scripting to world-building and post-production, enhanced by audience insights. Among its pioneering innovations is The EPIC Co-Director, an AI-enabled creative companion designed to assist creators throughout the storytelling process. This initiative aligns with the company’s vision of leveraging technology to produce engaging content more efficiently and effectively.
Ultimately, The EPIC Company aspires to shape the future of storytelling by combining timeless narrative traditions with modern, technology-driven approaches. The company underscored this ambition by citing Plato’s maxim: “Those who tell stories rule the world,” highlighting the enduring power of storytelling in influence and culture.
This transformation occurs alongside broader industry trends where content companies aim to diversify formats and platforms while integrating technology to enhance creativity and audience engagement. It also follows IN10 Media Network’s previous efforts to broaden distribution, such as its partnership with DistroTV to reach wider audiences through OTT channels. Now, under the new EPIC identity, the company signals its commitment to being at the forefront of media innovation, storytelling craftsmanship, and technological integration.
📌 Reference Map:
- [1] (Adgully) – Paragraphs 1, 2, 3, 4, 5, 6, 7
- [2] (Adgully) – Paragraphs 1, 2
- [3] (BestMediaInfo) – Paragraph 2, 4
- [4] (Exchange4media) – Paragraphs 1, 2
- [5] (MediaNews4U) – Paragraph 2
- [6] (Exchange4media) – Paragraph 7
- [7] (IN10 Media Network website) – Paragraph 7
Source: Noah Wire Services
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
10
Notes:
The narrative is fresh, with the earliest known publication date being 27 November 2025. No earlier versions with different figures, dates, or quotes were found. The content is not recycled or republished across low-quality sites. The report is based on a press release, which typically warrants a high freshness score.
Quotes check
Score:
10
Notes:
The quotes from Aditya Pittie, Managing Director of The EPIC Company, are unique to this report. No identical quotes appear in earlier material, and no online matches were found for these specific quotes. This suggests potentially original or exclusive content.
Source reliability
Score:
8
Notes:
The narrative originates from Adgully, a reputable Indian media and entertainment news platform. While it is a single-outlet narrative, Adgully is known for its coverage of media industry developments. The presence of industry leaders at the event adds credibility.
Plausability check
Score:
9
Notes:
The claims about IN10 Media Network’s rebranding and the introduction of The EPIC AI Lab are plausible and align with the company’s recent strategic initiatives. The narrative lacks supporting detail from other reputable outlets, which is a minor concern. The language and tone are consistent with corporate communications in the media industry. No excessive or off-topic details are present. The tone is formal and appropriate for the context.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The narrative is fresh, with original quotes and a credible source. The claims are plausible and consistent with the company’s recent activities. Minor concerns include the lack of supporting detail from other reputable outlets, but overall, the report appears reliable.
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