Quora becomes key driver in Google’s AI search

Google’s new AI Mode is reshaping online visibility, with Quora emerging as one of its most influential sources.

Quora, the community-driven platform where users ask and answer questions across every imaginable topic, now ranks as the fourth most-cited domain in Google’s AI-generated answers, behind only LinkedIn, Reddit and Google itself.

An analysis by Semrush of 26,000 Quora URLs found that the site appears in around 7.25% of AI Mode answers. Crucially, Google is not reproducing posts verbatim. Instead, AI Mode blends and paraphrases insights from multiple Quora threads alongside other sources, with less than half of any response typically overlapping with a single Quora post.

The study shows AI Mode values thematic relevance and depth over keyword matching. Cited threads tend to attract high engagement – averaging 37 answers, many upvotes and detailed discussion – signalling quality and credibility. Around 90% of the Quora answers surfaced by Google were already marked as “Most Relevant” by Quora’s own algorithm.

For brands and contributors, this means crafting answers that are comprehensive, well-structured and rooted in expertise. Quora itself advises beginning with a clear, direct response, backing it with credentials, and striking a balance between helpful information and any brand mentions. Active participation in well-trafficked threads, and formatting content for readability, further improves visibility.

Quora’s prominence in AI Mode underscores how expert, community-driven platforms are shaping the way knowledge is surfaced in search. For marketers, it signals that Quora may now demand the same strategic attention as SEO or LinkedIn, building a presence, consistently answering questions and monitoring citation trends.

Source: Noah Wire Services

Noah Fact Check Pro

The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.

Freshness check

Score:
10

Notes:
The narrative is based on a recent press release from Semrush dated June 19, 2025, indicating high freshness. ([prnewswire.com](https://www.prnewswire.com/news-releases/new-research-ranks-quora-as-the-1-most-cited-website-in-google-ai-overviews-302485250.html?utm_source=openai))

Quotes check

Score:
10

Notes:
The direct quotes from Quora’s Chief Revenue Officer, Vinay Pandey, are unique to this press release, with no earlier matches found online, suggesting originality.

Source reliability

Score:
10

Notes:
The narrative originates from a reputable organisation, Semrush, a well-known entity in digital marketing and analytics, enhancing its credibility.

Plausability check

Score:
10

Notes:
The claims about Quora’s prominence in Google’s AI Overviews are corroborated by multiple reputable sources, including PR Newswire and Business Standard, indicating high plausibility. ([prnewswire.com](https://www.prnewswire.com/news-releases/new-research-ranks-quora-as-the-1-most-cited-website-in-google-ai-overviews-302485250.html?utm_source=openai))

Overall assessment

Verdict (FAIL, OPEN, PASS): PASS

Confidence (LOW, MEDIUM, HIGH): HIGH

Summary:
The narrative is fresh, original, and originates from a reliable source. The claims are plausible and supported by multiple reputable outlets, indicating a high level of credibility.