Public use of generative AI tools has doubled in the past year, but most people remain uncomfortable with the idea of artificial intelligence creating news, according to a new report from the Reuters Institute for the Study of Journalism.
The 2025 Generative AI and News report, based on surveys in six countries, finds that while awareness of generative AI is now nearly universal, people continue to express deep reservations about its use in reporting and storytelling. Weekly use of AI tools has risen from 18 percent in 2024 to 34 percent this year, with much of the growth coming from AI features embedded in search engines and productivity software rather than standalone platforms.
The report notes a clear divide between how people use AI and how they feel about it. Many turn to generative AI for information, creative support and learning, but only a small minority are comfortable with AI-generated news. Just 12 percent of respondents said they were comfortable with news made entirely by AI, rising to 21 percent when a human editor was involved. Nearly two-thirds preferred news produced solely by journalists.
People are more accepting of AI being used behind the scenes for editing, translation or formatting, but far more cautious about its use in creating text, images or presenters that appear human. While some see benefits in speed, efficiency and accessibility, many worry about transparency, misinformation and the potential loss of human judgment.
The report suggests that news organisations face a difficult balancing act as they adopt AI tools to improve production and engagement while trying to maintain audience trust. It warns that concealing the role of AI could damage credibility, and that openness about how technology is used will be essential to preserving confidence in journalism.
Supercharge Your Content Strategy
Feel free to test this content on your social media sites to see whether it works for your community.
