India’s AI in advertising summit pushes for responsible innovation and consumer protection

India’s industry summit highlights the urgent need for practical safeguards and ethical standards as AI becomes integral to advertising, aiming to build trust and ensure responsible use ahead of the upcoming India AI Impact Summit 2026.

MSL, the strategic communications arm of Publicis Groupe, and the Advertising Standards Council of India convened a focused industry summit in New Delhi aimed at turning high‑level AI debates into practical safeguards for advertising and communications. According to the organisers, the AI in Advertising and Communications Summit 2026 acted as the official pre‑summit for the larger India AI Impact Summit due to take place in mid‑February, and sought to foreground ethics, deepfake governance and responsible use as AI becomes embedded across creative and media workflows. (Sources: India AI Impact Summit materials; Impact Expo programme information.)

Speakers and panellists framed the conversation around the sector’s rapid operational adoption of AI , from creative development to targeting and performance measurement , and the need to balance that momentum with mechanisms that preserve consumer trust and industry integrity. Industry organisers stressed the summit’s role in moving discussion toward implementable practices ahead of the national convening in February. (Sources: passionateinmarketing coverage; Impact Expo programme information.)

“The upcoming India AI Impact Summit is unique for its global participation and its holistic approach, with seven working groups exploring themes such as inclusion, resilience, and innovation. Beyond discussions, we aim for tangible outcomes that empower the Global South to actively shape AI solutions. This Summit will offer an invaluable platform for collaboration, knowledge‑sharing, and advancing AI responsibly at scale,” said Mr. Mohammed Y. Safirulla K., Director, IndiaAI Mission, in a special address, echoing the summit’s insistence on producing measurable deliverables rather than abstract declarations. (Source: official India AI Impact Summit stakeholder briefing; IndiaAI statement.)

MSL emphasised that the industry is entering an “operational phase” of AI where the focus should shift to measurable business and social impact. “After months of conceptual debate, we are now entering an operational phase of AI, where the focus is on real, granular impact for businesses, clients, and communities. At MSL, we see AI as a powerful lever for both efficiency and effectiveness, enabling us to move beyond execution to become more knowledge‑led consultants. At the same time, questions around governance, ethics, disclosure, and inclusion are critical. AI must remain a force for good, one that does not create new divides but reaches the last mile and works for everyone. Conversations like these are essential to ensure we embrace this technology responsibly and collectively,” said Mr. Amit Misra, CEO, MSL South Asia, during the welcome address. The comment underscored the industry’s push to pair innovation with concrete oversight. (Source: passionateinmarketing report.)

Representatives of ASCI and consumer affairs underlined consumer protection as a central pillar. “As AI becomes more deeply embedded in advertising and communications, consumer protection, transparency, and accountability must remain central. At ASCI, we are actively testing and engaging with emerging AI frameworks to understand what works best in practice, so that responsible innovation is supported while public trust is safeguarded,” said Ms. Manisha Kapoor, CEO and Secretary General, ASCI. Former government officials at the event argued for regulation that protects consumers and privacy while remaining proportionate to avoid stifling experimentation. (Sources: passionateinmarketing coverage; Ministry of Electronics and IT announcements.)

Panellists dug into concrete risks , deepfakes, impersonation, synthetic endorsements and AI‑driven misinformation , and operational responses such as disclosures, watermarking and provenance standards. Discussions referenced India’s evolving approach to digital governance, including proposed amendments to the Information Technology Rules and alignment with wider AI governance principles, framing industry self‑regulation and human oversight as immediate priorities for advertisers and agencies. (Sources: passionateinmarketing coverage; India AI Impact Summit materials.)

The summit’s sessions mirrored two core streams: protecting consumers and building trust, and integrating AI responsibly into advertising operations. Industry speakers emphasised governance frameworks, accountable human review, ethical data practices and transparency mechanisms as essential to sustaining public confidence while harnessing AI’s creative and efficiency gains. Organisers presented the event as part of a broader push ahead of the India AI Impact Expo and Summit at Bharat Mandapam, which is slated to showcase real‑world AI applications across extensive exhibition space and host global participants. (Sources: passionateinmarketing coverage; Impact Expo programme information.)

The conversation concluded on a pragmatic note: adoption of AI in advertising is no longer hypothetical, and the sector’s challenge is to implement tools and rules that protect consumers and reputations while allowing innovation to deliver measurable social and commercial benefits. The pre‑summit framed those practical outcomes as the objective to carry into the larger India AI Impact Summit later in February. (Sources: India AI Impact Summit stakeholder briefing; Ministry of Electronics and IT planning documents.)

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emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
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Freshness check

Score:
8

Notes:
The article was published on January 31, 2026, which is within the past week, indicating high freshness. However, the content references events scheduled for February 16–20, 2026, suggesting that some information may be based on press releases or pre-event announcements. This is common for event-related articles and typically warrants a high freshness score. ([passionateinmarketing.com](https://www.passionateinmarketing.com/msl-in-partnership-with-asci-convened-the-ai-in-advertising-and-communications-summit-2026-as-the-official-pre-summit-event-for-the-upcoming-india-ai-impact-summit-2026/?utm_source=openai))

Quotes check

Score:
7

Notes:
The article includes direct quotes from Mr. Mohammed Y. Safirulla K., Director of IndiaAI Mission, and Ms. Manisha Kapoor, CEO and Secretary General of ASCI. These quotes are consistent with their public profiles and previous statements. However, without direct access to the original sources, the exact wording cannot be independently verified. ([passionateinmarketing.com](https://www.passionateinmarketing.com/msl-in-partnership-with-asci-convened-the-ai-in-advertising-and-communications-summit-2026-as-the-official-pre-summit-event-for-the-upcoming-india-ai-impact-summit-2026/?utm_source=openai))

Source reliability

Score:
6

Notes:
The article originates from Passionate in Marketing, a niche publication focusing on marketing and advertising. While it provides detailed coverage of the event, its niche status may limit its reach and influence. Additionally, the article heavily references other sources, including press releases and official statements, which may indicate a lack of original reporting. ([passionateinmarketing.com](https://www.passionateinmarketing.com/msl-in-partnership-with-asci-convened-the-ai-in-advertising-and-communications-summit-2026-as-the-official-pre-summit-event-for-the-upcoming-india-ai-impact-summit-2026/?utm_source=openai))

Plausibility check

Score:
7

Notes:
The article discusses the AI in Advertising and Communications Summit 2026, scheduled as a pre-summit event for the India AI Impact Summit 2026. The event’s focus on AI ethics, deepfake governance, and responsible communications aligns with current industry concerns. However, the heavy reliance on press releases and official statements raises questions about the originality and depth of the reporting. ([passionateinmarketing.com](https://www.passionateinmarketing.com/msl-in-partnership-with-asci-convened-the-ai-in-advertising-and-communications-summit-2026-as-the-official-pre-summit-event-for-the-upcoming-india-ai-impact-summit-2026/?utm_source=openai))

Overall assessment

Verdict (FAIL, OPEN, PASS): FAIL

Confidence (LOW, MEDIUM, HIGH): MEDIUM

Summary:
The article provides timely coverage of the AI in Advertising and Communications Summit 2026, but its heavy reliance on press releases and official statements raises concerns about the originality and independence of the reporting. The use of unverified quotes and the niche nature of the source further diminish the overall reliability. Given these factors, the content does not meet the necessary standards for publication under our editorial indemnity.