Google has begun rolling out Gemini 3, its most advanced AI model, across parts of Google Search. The move brings a substantial boost to AI Overviews and AI Mode, with a model widely hailed as a match for ChatGPT’s latest generation and expected to close a long-standing quality gap in Google’s search-embedded AI.
The update signals a push to make Google’s AI answers more reliable, more consistent and more useful – and consequently more of a challenge to news providers.
Nick Fox, Google’s senior vice president of knowledge and information, confirmed the deployment on X, saying the company is now using “intelligent automatic model routing” to send tougher questions to Gemini 3 Pro. Subscribers to Google AI Pro and Ultra in the United States are the first to see the change, which appears as a selectable option in the AI Mode menu.
Launched earlier this month, Gemini 3 is designed to deliver deeper reasoning and stronger multimodal performance. Google describes it as a full expression of the Gemini family’s capabilities, offering more nuance when handling layered or open-ended requests.
Its impact is most visible in Google’s generative search interface, which now supports dynamic visuals, interactive tools and tailored simulations. Users can receive anything from scientific models to practical calculators, with the system deciding in real time which tools best suit the query.
Beyond Search, Gemini 3 powers updates to the Gemini app, including a redesigned mobile layout and a My Stuff tab for managing images and videos. AI Ultra subscribers gain access to the Gemini Agent, which can run multi-step tasks such as organising email or booking travel with minimal prompts.
AI Ultra costs $249.99 per month in the US and unlocks Gemini 3 Pro and the forthcoming Deep Think Mode. Google positions the latter as a higher-intelligence option for intensive use cases, including creative work and software development.
Gemini 3 has drawn attention outside Google as well. Salesforce chief executive Marc Benioff has switched from OpenAI’s ChatGPT to Gemini 3, praising improvements in reasoning, speed and multimedia output. His endorsement, echoed by other industry figures, has added to pressure on OpenAI as it fields criticism of GPT-5 and recent changes to its product line.
For Google, the incremental release marks a bid to redefine how search works by pairing language understanding with generative visuals and task execution. As availability expands, Gemini 3 is set to turn Search into a more active problem-solver — one capable of answering questions and assisting with the work that follows.
Source: Noah Wire Services
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
10
Notes:
✅ The narrative is fresh, with the earliest known publication date of November 26, 2025, matching the article’s publication date. No earlier versions with different figures, dates, or quotes were found.
Quotes check
Score:
10
Notes:
✅ The quotes from Nick Fox and Sundar Pichai are consistent with their previous statements. No discrepancies or variations in wording were found.
Source reliability
Score:
9
Notes:
✅ The narrative originates from Search Engine Land, a reputable source in the SEO and search industry. While not as widely known as some major outlets, it is considered reliable within its niche.
Plausability check
Score:
10
Notes:
✅ The claims about Gemini 3’s integration into Search’s AI Mode align with Google’s official announcements and recent developments. No inconsistencies or implausible elements were identified.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
✅ The narrative is fresh, with no signs of recycled content. The quotes are consistent with previous statements, and the source is reliable within its niche. The claims are plausible and align with official announcements. No significant credibility risks were identified.
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