EngageLab has introduced a new behavioural CAPTCHA leveraging AI and behavioural analysis to combat automated threats across sectors like finance, gaming, and e-commerce, promising enhanced security with reduced user friction.
EngageLab has unveiled a behavioural CAPTCHA intended to strengthen digital security while reducing friction for legitimate users, the company said in a news release. The product, announced on 10 December 2025, is presented as an addition to EngageLab’s AI-driven omnichannel customer engagement suite and is pitched at sectors facing rising automated threats, including finance, gaming, e‑commerce, blockchain and public services. [1][2]
“Traditional CAPTCHAs often frustrate users and fail to stop sophisticated bots,” said Chris Lo, Founder and CEO at EngageLab, in the company announcement. According to the original report, the new solution combines AI‑powered behavioural analysis and interactive, gamified verification to distinguish humans from automated actors in real time while aiming to reduce abandonment and customer friction. The company claims the system adapts to new attack patterns and provides real‑time dashboards for security and user‑behaviour insights. [1][2]
Beyond the promotional overview, technical documentation supplied by EngageLab indicates the SDK collects a range of telemetry to support behavioural verification. Automatically gathered fields include verification scenario ID, referring web address, business access time, IP address, user agent and language; mobile integrations also report package name, app version, device model and platform version. The SDK documentation frames these collections as necessary for effective detection and lists required platform permissions and internet access for network interactions. Industry data shows such telemetry can improve bot detection but also raises privacy and data‑minimisation questions that companies must manage. [3]
EngageLab positions the CAPTCHA as straightforward to deploy: the company offers lightweight SDKs and a flexible architecture for web, mobile and API integration. The vendor’s iOS integration guide states the iOS SDK supports native development back to iOS 9, requires Xcode 13.0 or later, does not rely on third‑party libraries and includes WebKit.framework among its dependencies , details that will matter to engineering teams assessing compatibility and maintenance burden. [4]
The launch sits alongside a string of product enhancements EngageLab has pushed during 2025. Earlier in the year the company upgraded its marketing automation with AI features and a Visual Journey Orchestration tool, and it showcased broader omnichannel innovations at a regional MarTech summit, signalling a strategic focus on marrying engagement and security across customer journeys. According to the company, early users of the behavioural CAPTCHA are already reporting reductions in fraud, lower operational costs and improved satisfaction in scenarios such as account creation, SMS verification, flash sales and high‑value data queries. [5][6][1]
Trust and compliance form a central pillar of the product narrative. EngageLab and sister ventures are reported to have achieved SOC 2 Type II certification, a third‑party attestation that assesses controls across security, availability, processing integrity, confidentiality and privacy. The certification, announced earlier in 2025 by Aurora Mobile Limited, is used by the company to bolster claims of global compliance and privacy‑first data handling. Nevertheless, organisations adopting behavioural verification should perform their own assessments of data flows, retention and regional regulatory requirements before deployment. [7][3]
By blending behavioural telemetry, developer tooling and an emphasis on customer experience, EngageLab’s offering aims to balance risk reduction with smoother user journeys. The company frames the product as a way for businesses to protect revenue and reputation without imposing the familiar usability costs of older CAPTCHA approaches, while signalling that operational and compliance due diligence will remain essential for buyers. [1][2][3][7]
📌 Reference Map:
##Reference Map:
- [1] (GlobeNewswire) – Paragraph 1, Paragraph 2, Paragraph 5, Paragraph 7
- [2] (GlobeNewswire summary) – Paragraph 1, Paragraph 2, Paragraph 7
- [3] (EngageLab SDK data page) – Paragraph 3, Paragraph 6, Paragraph 7
- [4] (EngageLab iOS integration guide) – Paragraph 4
- [5] (GlobeNewswire Mar 25, 2025 release) – Paragraph 5
- [6] (GlobeNewswire Apr 10, 2025 release) – Paragraph 5
- [7] (GlobeNewswire / Aurora Mobile announcement) – Paragraph 6
Source: Noah Wire Services
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
10
Notes:
The narrative is a recent press release dated 10 December 2025, indicating high freshness. No earlier versions with differing figures, dates, or quotes were found. The content appears original, with no evidence of recycling from other sources. The press release format is typical for product announcements, warranting a high freshness score.
Quotes check
Score:
10
Notes:
The direct quote from Chris Lo, Founder and CEO at EngageLab, appears only in this press release, suggesting originality. No identical quotes were found in earlier material, and no variations in wording were noted.
Source reliability
Score:
9
Notes:
The narrative originates from EngageLab, a subsidiary of Aurora Mobile Limited, a reputable company in the customer engagement and marketing technology sector. The press release is disseminated via GlobeNewswire, a recognised distribution service. While the company is known, the press release format may present a potential for bias, as it is self-published content.
Plausability check
Score:
9
Notes:
The claims about EngageLab’s new behavioural CAPTCHA solution align with current industry trends towards AI-driven security measures. The product’s features, such as AI-powered behavioural analysis and seamless integration, are plausible and consistent with technological advancements. However, as a self-reported announcement, independent verification of the product’s effectiveness is not available.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The narrative is a recent, original press release from a reputable company, presenting plausible claims about a new product. While the self-published nature of the content introduces potential bias, the information is consistent with industry trends, and no significant credibility risks were identified.
Supercharge Your Content Strategy
Feel free to test this content on your social media sites to see whether it works for your community.
