Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Newsweek is developing an AI-powered homepage with Google Cloud in an attempt to reverse falling traffic and shrinking search referrals. At a time when many readers bypass homepages altogether, the magazine is wagering that a personalised front page – tuned to users’ interests and local information such as weather, news and stock data – can reassert its relevance. The project stands out because it will draw on external sources as well as Newsweek’s own reporting. While most publisher-built assistants act as closed systems, Newsweek’s tool is designed to synthesise a wider range of material. The hope is that richer, more…

Los Angeles Times journalists have averted a strike by ratifying a new labour contract after nearly two months since authorising strike action. Approximately 87 percent of members of the Los Angeles Times Guild, which represents around 200 newsroom staff including reporters, editors, photographers, and designers, voted to approve the deal.…

James Lamont will leave the Financial Times at the end of the year to become chief executive of Norway’s DN Media Group, closing a 25-year chapter at the FT that spanned editorial leadership, strategic partnerships and digital development. Lamont’s FT career included eight years as Managing Editor, a period in…

The NewsGuild-CWA has launched a campaign called News Not Slop, challenging how artificial intelligence is being rolled out across newsrooms. It captures a growing split in the industry: whether publishers can use automation to stem losses without undermining the human reporting that gives journalism its value. Representing 27,000 workers across…

Nine US regional newspapers have launched a sweeping copyright lawsuit against OpenAI and Microsoft, seeking damages that could exceed $10 billion. The plaintiffs include the Boston Herald, Hartford Courant, San Diego Union-Tribune, Los Angeles Daily News, New York Daily News, Chicago Tribune and Denver Post. They allege the companies trained…

The past fortnight brought two announcements that should make every senior news executive pause. Reach plc is introducing a part-paywall on the Manchester Evening News, one of the country’s largest regional titles, and The Observer, a paper with more than two centuries of history, has launched its first digital paywall.…

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The way users phrase their questions to AI chatbots could affect the accuracy of the answers they receive, according to new research that adds nuance to the emerging science of prompt engineering. A study entitled Mind Your Tone: Investigating How Prompt Politeness Affects LLM Accuracy tested 50 questions written in…

Artificial intelligence assistants from some of the world’s biggest tech firms are struggling to tell the truth about the news, according to a wide-ranging new study by the European Broadcasting Union (EBU) and the BBC. The research, conducted with 22 public media organisations across 18 countries and in 14 languages,…

When Elon Musk acquired Twitter in 2022 and rebranded it as X, one of his earliest algorithmic priorities was to keep users on the platform. Posts containing external links — once central to Twitter’s role as a hub for news and commentary — were quietly downranked. For journalists and writers,…

In an era when newsrooms chase clicks with relentless publishing schedules, The Irish Times has acknowledged that it has adopted a publishing trend that few big organisations talk about publicly, but many practice behind the scenes: it deliberately started publishing fewer stories. The decision, taken two years ago, was rooted…

Millions of internet users worldwide experienced a sudden and widespread digital blackout on October 20, 2025, caused by a significant outage in Amazon Web Services (AWS), the dominant cloud infrastructure provider powering a substantial portion of the modern internet. This disruption affected a vast array of online services, including banking…

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