Barry Diller, chairman of IAC, has set out his vision for the future of People Inc, the media group formerly known as Dotdash Meredith. Speaking on the Invest Like The Best podcast, he said the July 2025 rebrand was more than cosmetic: it marked a strategy to confront declining traffic from platforms like Google and adapt to the rise of AI-driven discovery. Taking the name of its flagship magazine, People, the company is pitching itself as human-centric and digital-first. Diller told his creative leaders: “Don’t you have to invert your business?” He argued that fragmentation across AI platforms and direct-to-consumer…
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Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.
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Google’s new AI Mode is reshaping online visibility, with Quora emerging as one of its most influential sources. Quora, the community-driven platform where users ask and answer questions across every imaginable topic, now ranks as the fourth most-cited domain in Google’s AI-generated answers, behind only LinkedIn, Reddit and Google itself.…
A year into her role as editor-in-chief of Business Insider, Jamie Heller is sharpening the publication’s focus on specialised business journalism while pushing for a more collaborative newsroom culture. Heller, who took over in September 2024 after two decades at The Wall Street Journal, told LinkedIn’s Andrew Murfett that her…
Newsweek has unveiled a sweeping redesign and rebrand, described as its most comprehensive visual overhaul in decades, as it seeks to modernise its identity and strengthen its position in today’s crowded media landscape. Branded “A World Drawn Closer,” the redesign unites Newsweek’s print, digital, video and social platforms under a…
Google has pre-emptively ceased accepting political advertisements across the European Union, well in advance of the EU’s Transparency and Targeting of Political Advertising (TTPA) regulation taking effect on October 10. Under the new EU regulation, any ad deemed political must be explicitly identified, including disclosing the sponsor, relevant election or…
The London Spy, a newsletter devoted to long-form reporting on the city’s news and culture, has announced it is pausing publication after nearly two years, citing burnout and the difficulty of sustaining the workload. The independent outlet had come close to covering its costs through paid subscriptions – enough for one…
Future has launched a new initiative, Collab, designed to bring together the influence of digital creators with the authority of its established media brands. The programme pairs creators with titles such as Marie Claire, Who What Wear, Ideal Home and Homes & Gardens to produce content that speaks authentically to…
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Substack has switched on Apple in-app purchases across its iOS app, letting iPhone users subscribe to paid newsletters without leaving the app. The rollout follows tests with about 30,000 creators, and industry reports say more than 30,000 publications now have the option enabled. Substack claims the pilot improved paid sign-ups…
When people talk about news avoidance, they usually mean it’s something that readers and viewers are doing. But the producers of news are equally exposed to distressing headlines and imagery — and research shows it takes a measurable toll. Psychology Today recently highlighted the idea of a “sensory diet” as…
A special episode of The Rest Is Football featuring the Barcelona and England footballer Marcus Rashford has underlined Goalhanger’s rise as one of the most successful challenger brands in news media, drawing more than 1.4 million streams and almost 49 million social views within 48 hours of release. The 40-minute…
Reach plc is accelerating the rollout of its in-house AI system, Guten, expanding beyond automated redrafts into content recommendation, image selection for search optimisation and orchestration of social channels. In a blog for Amazon Web Services (AWS), Reach data scientists said the goal is to make Guten a central engine…
Seven things publishers can learn from the adult and gambling industries (without blushing) Back in the 1990s, when working with The Economist, I deployed an online order rescue system from a software provider based in Amsterdam. Nothing remarkable about that, you might think, but the technology had interesting origins: it…
Endeavor Business Media has rebranded as EndeavorB2B, saying the change better reflects its expanded role across marketing services, events, research and content. The new identity is intended to present a single platform for connecting specialist buyer audiences with data-driven marketing solutions. Chief executive Chris Ferrell said the company has evolved…
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