Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

The growing sophistication of AI language models such as OpenAI’s GPT-5 has raised hopes that they could help verify photographs online, spotting visual clues, geolocating obscure images and even detecting fakes. But new research from the Tow Center for Digital Journalism suggests the technology is far from reliable when it comes to confirming provenance — and mayrisk adding confusion. In tests involving seven leading AI platforms, including GPT-5, Gemini, Claude and Perplexity, researchers gave each system ten authentic images from major news events and asked for details such as date, location and photographer. Out of 280 queries, only 14 met…

Fivespan Partners, the activist investment firm, has taken a stake in The New York Times Company and is urging the publisher to accelerate its use of artificial intelligence. In a letter to investors obtained by Bloomberg, Fivespan described AI as a catalyst that could expand the Times’ global reach, improve…

The New York Times has unveiled a new brand campaign, It’s Your World to Understand, marking a departure from the political and journalism-centric themes of recent years in favour of a lifestyle-oriented approach. The campaign is the first from Isle of Any, the newly formed agency led by Laurie Howell…

This summer’s plunge in news traffic was not just about Google’s AI Overviews redefining how people find information. It was a perfect storm: Google cutting clicks at the front end, and publishers, through Cloudflare’s default bot blocking, cutting off the back-end pathways that help stories “grow legs”. It is the…

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A year ago The Defiant, a media company focused on decentralized finance (DeFi), partnered with DeepNewz to integrate AI-generated news into its editorial workflow. The collaboration has reshaped its content strategy, showing how AI can augment journalism rather than replace it, according to a recent post from The Defiant. With…

Journalists at Politico and E&E News have entered arbitration with management over claims that the company breached AI-related protections in their collective bargaining agreement. It is one of the first significant tests of enforceable AI rules within a newsroom. The PEN Guild, representing journalists at the two outlets, secured contract…

Australia’s biggest magazine publisher, Are Media, is on the market after its private equity owner Mercury Capital confirmed plans to sell the business it acquired five years ago. Are Media was created through the merger of Bauer Media and Pacific Magazines, once fierce rivals and together the dominant force in…

Newsrooms across Latin America are pioneering low-cost, high-impact AI tools to streamline editorial work and unlock new formats, as shown in the first LATAM Newsroom AI Catalyst programme run by WAN-IFRA and supported by OpenAI. Over three months, 16 newsrooms from eight countries developed AI prototypes tailored to their specific…

The Dallas Morning News, one of the last major family-owned newspapers in the US, has been sold to Hearst for $74.9 million. The deal, approved unanimously by both companies’ boards, will see shareholders of DallasNews Corporation receive $14 per share in cash, a 219% premium on the company’s closing price…

The BBC has published a detailed account of its approach to artificial intelligence and, separately, how it is experimenting with the technology, pledging to use it in ways that uphold public trust and editorial standards. The move is part of a growing effort by the broadcaster to be transparent about…

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