Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

By 2050, consuming the news may involve screens that are not really screens, AI briefings delivered through humanlike interfaces or even, as one independent publisher put it, a chip implanted in the brain. Those possibilities emerged from a wide-ranging forecast by Columbia Journalism Review, which convened senior editors, broadcasters and independent publishers to imagine what journalism might look like a quarter-century from now. Why it matters is that the participants largely agreed on one point: the news industry is heading towards a stark divide. A small number of powerful global brands are likely to dominate at one end, while a…

A deal to restructure TikTok’s US business looks likely to head off a long-threatened ban by shifting operational control to American investors while leaving parent company ByteDance with a minority stake. The agreement was first reported by Axios. ByteDance has signed binding agreements to place TikTok’s US operations into a…

Dow Jones as hired M. Scott Havens as its chief growth officer, the company said. Havens is due to start in January. The appointment signals Dow Jones’ intent to accelerate growth across its digital and consumer businesses at a time when legacy publishers are under pressure to expand subscriptions and…

Axios CEO Jim VandeHei issued a stark warning to the media industry this week, declaring America’s information ecosystem “badly broken, deeply polluted and increasingly dangerous.” In a memo outlining the company’s strategic vision for 2026, VandeHei argued that society has officially entered a “post-news era” where traditional reporting no longer…

Meta has begun piloting an Instagram app designed for television, bringing Reels to Amazon Fire TV devices in the United States and marking a further push to expand short-form video beyond smartphones. This positions Instagram more directly in the living-room viewing battle, where YouTube has already established a strong presence…

Google is testing a more granular form of personalisation for its Discover feed that allows signed-in users to tell the service, in plain language, what they want to see and what they do not. The test signals a shift toward explicit, AI-driven control of recommendation systems, a change that could…

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The BBC is facing one of the gravest leadership crises in its history after the resignations of Director-General Tim Davie and News CEO Deborah Turness. Both stepped down following a storm over the editing of Donald Trump’s speech in a Panorama documentary, accused of misleading viewers about the former US…

News Corp has posted better-than-expected first-quarter fiscal 2026 results, lifted by growth in its Dow Jones and digital real estate segments. Revenue rose 2% year-on-year to $2.14 billion, surpassing Wall Street’s $2.10 billion estimate. The Dow Jones division – home to the Wall Street Journal and Barron’s – was the…

Perplexity, the AI search engine often criticised for its approach to content use, has signed a multi-year licensing agreement with Getty Images. The deal gives Perplexity access to Getty’s vast library of editorial and creative images, integrating them directly into its AI-powered search tools via Getty’s API. It marks a…

The World Association of News Publishers (WAN-IFRA) has unveiled the Future Audiences Initiative, a global effort to unite established news organisations with independent creators and digital-native publishers. The programme seeks to drive collaboration, innovation and learning across the media spectrum, particularly among those who have lacked access to professional networks…

The New York Times Company reported robust third-quarter results for 2025, marking a milestone in its digital evolution as total subscribers surpassed 12 million for the first time. The company reached 12.33 million subscribers, buoyed by 460,000 new digital-only additions — a step toward its 15 million target for 2027.…

What happened when ChatGPT interviewed a human expert about a project where the human expert used AI agents to replicate the contributions of 1,000 people about the potential uses of AI in journalism… Prompt (ChatGPT 5 Thinking mode) You are an expert journalist who is particularly skilled at interviewing. You…

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