The growing sophistication of AI language models such as OpenAI’s GPT-5 has raised hopes that they could help verify photographs online, spotting visual clues, geolocating obscure images and even detecting fakes. But new research from the Tow Center for Digital Journalism suggests the technology is far from reliable when it comes to confirming provenance — and mayrisk adding confusion. In tests involving seven leading AI platforms, including GPT-5, Gemini, Claude and Perplexity, researchers gave each system ten authentic images from major news events and asked for details such as date, location and photographer. Out of 280 queries, only 14 met…
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Publishing News
Fivespan Partners, the activist investment firm, has taken a stake in The New York Times Company and is urging the publisher to accelerate its use of artificial intelligence. In a letter to investors obtained by Bloomberg, Fivespan described AI as a catalyst that could expand the Times’ global reach, improve…
When ChatGPT-5 launched, I was ready to double down on my loyalty to OpenAI. Tokens looked cheaper on paper, and, as a publisher-facing tech business, NoahWire consumes AI at scale to create, curate and distribute content. Every improvement in the models means an improvement in what we can deliver. But…
The New York Times has unveiled a new brand campaign, It’s Your World to Understand, marking a departure from the political and journalism-centric themes of recent years in favour of a lifestyle-oriented approach. The campaign is the first from Isle of Any, the newly formed agency led by Laurie Howell…
Publishers and AI developers are moving away from upfront training fees toward ongoing, usage-based licensing tied to live access and attribution. The Digiday explainer on grounding and RAG signals a sector-wide shift in monetisation, with high-profile licensing deals showing real-time sourcing as the new revenue driver while flagging ongoing IP…
July 2025 data show a broad decline in traffic to the top US news sites, with the BBC’s dynamic US paywall at the centre of a sharp drop that accelerates a move toward direct channels and paid access. July 2025 delivered a stark reminder of the digital disruption reshaping US…
This summer’s plunge in news traffic was not just about Google’s AI Overviews redefining how people find information. It was a perfect storm: Google cutting clicks at the front end, and publishers, through Cloudflare’s default bot blocking, cutting off the back-end pathways that help stories “grow legs”. It is the…
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Tilaknagar Industries makes its largest-ever deal, buying Imperial Blue from Pernod Ricard for €412.6 million, boosting its footprint in India’s whisky segment while Pernod Ricard sharpens focus on premium brands amid evolving market dynamics. Tilaknagar Industries’ Strategic Acquisition of Imperial Blue from Pernod Ricard: Implications for the Indian Alcoholic Beverages…
The Los Angeles Times will go public within the next year, according to its billionaire owner Patrick Soon-Shiong. In a surprise announcement on The Daily Show with Jon Stewart, Soon-Shiong said the move was intended to address concerns over editorial independence and his own business interests. “I would look to…
Ofcom has warned that the UK’s public service media risks becoming “an endangered species” unless urgent reforms are made to secure its future in a digital-first world. In a new report, the regulator calls for coordinated action from broadcasters, tech platforms and government to safeguard trusted, impartial content that serves…
This week I had the pleasure of joining FT Strategies’ AI and the Future of Content event at their central London offices. They brought together leaders from across the publishing industry to debate how AI is reshaping the business of content – and what comes next. The discussion was wide-ranging…
Italy’s communications regulator Agcom has ordered Meta to pay more than €9 million to GEDI, the publisher of La Repubblica and La Stampa, for the use of its news content on Facebook during 2022. The ruling, announced on 10 July, is the first in Italy to compel a major tech…
Australia’s forthcoming ban on social media for under-16s is emerging as a defining moment for Generation Alpha, with new research showing how young people are responding to the proposed restrictions – and how complex the issue has become for regulators, parents and platforms. A global study by GWI of over 20,000…
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