Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

By 2050, consuming the news may involve screens that are not really screens, AI briefings delivered through humanlike interfaces or even, as one independent publisher put it, a chip implanted in the brain. Those possibilities emerged from a wide-ranging forecast by Columbia Journalism Review, which convened senior editors, broadcasters and independent publishers to imagine what journalism might look like a quarter-century from now. Why it matters is that the participants largely agreed on one point: the news industry is heading towards a stark divide. A small number of powerful global brands are likely to dominate at one end, while a…

A deal to restructure TikTok’s US business looks likely to head off a long-threatened ban by shifting operational control to American investors while leaving parent company ByteDance with a minority stake. The agreement was first reported by Axios. ByteDance has signed binding agreements to place TikTok’s US operations into a…

Dow Jones as hired M. Scott Havens as its chief growth officer, the company said. Havens is due to start in January. The appointment signals Dow Jones’ intent to accelerate growth across its digital and consumer businesses at a time when legacy publishers are under pressure to expand subscriptions and…

Axios CEO Jim VandeHei issued a stark warning to the media industry this week, declaring America’s information ecosystem “badly broken, deeply polluted and increasingly dangerous.” In a memo outlining the company’s strategic vision for 2026, VandeHei argued that society has officially entered a “post-news era” where traditional reporting no longer…

Meta has begun piloting an Instagram app designed for television, bringing Reels to Amazon Fire TV devices in the United States and marking a further push to expand short-form video beyond smartphones. This positions Instagram more directly in the living-room viewing battle, where YouTube has already established a strong presence…

Google is testing a more granular form of personalisation for its Discover feed that allows signed-in users to tell the service, in plain language, what they want to see and what they do not. The test signals a shift toward explicit, AI-driven control of recommendation systems, a change that could…

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Owen Meredith will join DMG Media in May 2026 to succeed Peter Wright as its head of public policy. The handover comes as major publishers push for fair treatment from digital platforms and seek greater certainty from government on media regulation. Meredith has led the News Media Association for the…

The Irish Times Group has appointed Garry Moroney, a tech entrepreneur with global experience, as its new chief executive. Moroney will succeed interim CEO Michael Sheehan on December 1. Sheehan will return to his role as Group CFO in January. Moroney brings long experience in building and scaling tech businesses.…

The European Commission is preparing to unveil its long-awaited legislative package designed to simplify the bloc’s digital rulebook, ease regulatory burdens on businesses and help European start-ups compete in the global race to develop artificial intelligence. Branded the Digital Omnibus, the initiative seeks to streamline and harmonise multiple overlapping laws…

Vox is expanding its Membership programme through a partnership with Patreon that adds exclusive video series, live conversations and community features. The move matters because publishers are searching for ways to strengthen direct relationships with readers and secure more dependable revenue. At the centre of the new offer are two…

Nicholas Thompson, chief executive of The Atlantic and former editor of Wired, has built a leadership style rooted in discipline, intellectual clarity and an unusual willingness to invite challenge. His approach, outlined in multiple appearances and interviews to publicise his new book The Running Ground, offers a template for media…

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