Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Newsweek is developing an AI-powered homepage with Google Cloud in an attempt to reverse falling traffic and shrinking search referrals. At a time when many readers bypass homepages altogether, the magazine is wagering that a personalised front page – tuned to users’ interests and local information such as weather, news and stock data – can reassert its relevance. The project stands out because it will draw on external sources as well as Newsweek’s own reporting. While most publisher-built assistants act as closed systems, Newsweek’s tool is designed to synthesise a wider range of material. The hope is that richer, more…

Los Angeles Times journalists have averted a strike by ratifying a new labour contract after nearly two months since authorising strike action. Approximately 87 percent of members of the Los Angeles Times Guild, which represents around 200 newsroom staff including reporters, editors, photographers, and designers, voted to approve the deal.…

James Lamont will leave the Financial Times at the end of the year to become chief executive of Norway’s DN Media Group, closing a 25-year chapter at the FT that spanned editorial leadership, strategic partnerships and digital development. Lamont’s FT career included eight years as Managing Editor, a period in…

The NewsGuild-CWA has launched a campaign called News Not Slop, challenging how artificial intelligence is being rolled out across newsrooms. It captures a growing split in the industry: whether publishers can use automation to stem losses without undermining the human reporting that gives journalism its value. Representing 27,000 workers across…

Nine US regional newspapers have launched a sweeping copyright lawsuit against OpenAI and Microsoft, seeking damages that could exceed $10 billion. The plaintiffs include the Boston Herald, Hartford Courant, San Diego Union-Tribune, Los Angeles Daily News, New York Daily News, Chicago Tribune and Denver Post. They allege the companies trained…

The past fortnight brought two announcements that should make every senior news executive pause. Reach plc is introducing a part-paywall on the Manchester Evening News, one of the country’s largest regional titles, and The Observer, a paper with more than two centuries of history, has launched its first digital paywall.…

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Iconic, formerly known as National World, has secured a significant appointment in its leadership ranks by recruiting Morgan Stevenson as its new chief growth officer. Stevenson joins Iconic under its new ownership, Media Concierge, which acquired the company from David Montgomery in May. With a commanding portfolio of 150 regional…

The Lansing Journal is poised for a major fundraising boost through its inaugural participation in NewsMatch, a nationwide campaign that supports nonprofit journalism by matching reader donations. The initiative offers donors the chance to double the impact of their contributions, particularly encouraging new monthly supporters whose gifts will be matched…

Puck has finalised its acquisition of Air Mail, the upscale weekly newsletter founded by former Vanity Fair editor Graydon Carter and Alessandra Stanley, in a cash-and-stock transaction valued at about $16 million. The deal brings together two subscription-first brands targeting affluent, culturally attuned audiences. Air Mail, launched in 2019 after…

News UK has launched Octave AI, a platform that uses artificial intelligence to automate the creation and optimisation of audio advertising across radio and podcasts. Developed within its Octave audio business in partnership with AI firm AudioStack, the system aims to produce broadcast-ready, personalised campaigns in minutes. The launch matters…

A recent Muck Rack study reveals a steady rise in “creator journalism” – independent publishing by journalists outside traditional newsrooms. Of 1,515 journalists surveyed across the United States, United Kingdom, Canada and India, 522 identified as creator journalists. Half have been self-publishing for more than five years, suggesting a maturing…

BrightonSEO 2025 signalled a decisive shift in search strategy: trust has replaced traditional optimisation as the key to success. The consensus among speakers at the UK’s leading SEO event was clear: SEO is no longer about gaming algorithms but about building genuine credibility with both users and the AI systems…

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