Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Axel Springer has agreed to acquire Bisnow, adding the events and editorial business to a new US-focused division that will sit alongside Morning Brew. The deal underscores Axel Springer’s drive to expand its business-to-business footprint in the US, betting on events and specialist newsletters as more resilient revenue streams at a time when advertising markets remain volatile and AI is reshaping digital publishing. Bisnow will join Morning Brew Inc in the newly created Brew Media Group, led by Robert Dippell, who will remain Morning Brew’s chief executive while overseeing the combined unit. Both brands will continue to operate independently within…

News Corp’s CEO outlines a strategy combining licensing and litigation to protect journalism content The company has secured multi-million dollar deals with tech giants like Meta and OpenAI for AI training data Thomson emphasises the importance of reliable news sources for AI development and warns against unauthorised use News Corp…

Nearly half of US consumers have used TikTok as a search engine, according to a recent study by Adobe, highlighting a sharp shift in how people find information online. As audiences increasingly begin their queries inside social video apps, discovery is becoming more visual, personalised and platform-specific – challenging the…

Members of the Writers Guild of America East at HuffPost have unanimously approved a new three-year contract that pairs wage gains with detailed guardrails on artificial intelligence. The agreement comes as a number of US newsrooms negotiate collective bargaining agreements and as AI becomes a flashpoint at the table. By…

Sometimes the context around a conversation reshapes its meaning. That was evident at last Friday’s Good Leadership Breakfast when Steve Grove, CEO and publisher of the Minnesota Star Tribune, addressed a room grappling with unrest and uncertainty in local media. Grove — whose career includes senior roles at Google and…

Retrieval-Augmented Generation — or RAG — is changing how information is surfaced online. By pairing large language models with external data sources, it turns AI systems from static text predictors into tools that consult documents and databases before responding. For news publishers, that shift could redefine what it means to…

Leaders from India’s newsrooms joined international experts in Bengaluru last week for WAN-IFRA’s AI in Media forum, outlining a business-led approach to artificial intelligence that pairs operational gains with tighter editorial controls. The gathering reflects a shift in tone. Indian publishers are moving beyond pilots and proofs of concept, seeking…

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The Guardian is preparing to launch a US-focused daily news podcast, expanding its American operation and moving into more direct competition with The New York Times and NPR. The story was first reported by Semafor. The move marks a significant shift for the British publisher as it deepens its investment…

The Independent has strengthened its senior editorial team with the appointments of Barney Henderson as UK editor and Jacqui Merrington as executive editor, the title announced on Wednesday. Henderson joins from Newsweek, where he served as director of publishing & subscriptions strategy and ran that title’s breaking-news operation, a role…

Discord will treat almost every account as a teen profile from early March unless users complete age verification — the latest example of social platforms enforcing age restrictions under mounting regulatory pressure. As governments demand tougher child-safety controls, platforms are shifting from optional safeguards to default restrictions, testing how far…

Lenore Taylor has announced she will step down from Guardian Australia after 13 years in senior roles that included a decade as the title’s editor, leaving the organisation she helped establish in 2013. Taylor joined Guardian Australia as a senior member of staff at its May 2013 launch and quickly…

A growing network of Facebook pages masquerading as New Zealand news outlets is flooding social media with AI-generated images and videos that distort genuine reporting, according to an investigation. The accounts lift copy from established mastheads and attach computer-generated visuals or lightly rewritten text. While the examples uncovered are New…

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