Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

A year into her role as editor-in-chief of Business Insider, Jamie Heller is sharpening the publication’s focus on specialised business journalism while pushing for a more collaborative newsroom culture. Heller, who took over in September 2024 after two decades at The Wall Street Journal, told LinkedIn’s Andrew Murfett that her priority is to move away from siloed content production and towards a unified editorial identity. “People did their thing,” she said of the earlier approach, which she described as collegial but fragmented. Her strategy is to build “distinguishing content” in targeted areas rather than chasing broad trending stories. Reporters have…

Newsweek has unveiled a sweeping redesign and rebrand, described as its most comprehensive visual overhaul in decades, as it seeks to modernise its identity and strengthen its position in today’s crowded media landscape. Branded “A World Drawn Closer,” the redesign unites Newsweek’s print, digital, video and social platforms under a…

Google has pre-emptively ceased accepting political advertisements across the European Union, well in advance of the EU’s Transparency and Targeting of Political Advertising (TTPA) regulation taking effect on October 10. Under the new EU regulation, any ad deemed political must be explicitly identified, including disclosing the sponsor, relevant election or…

The London Spy, a newsletter devoted to long-form reporting on the city’s news and culture, has announced it is pausing publication after nearly two years, citing burnout and the difficulty of sustaining the workload. The independent outlet had come close to covering its costs through paid subscriptions – enough for one…

Microsoft is preparing to launch a new platform that could reshape how publishers are compensated for their journalism in the age of AI. The Publisher Content Marketplace (PCM) will integrate with Microsoft’s Copilot assistant and pay publishers based on how their content is used within AI applications, signalling a shift…

A coalition of 11 leading economists, including Nobel laureates Joseph Stiglitz and Daron Acemoğlu, has issued a stark warning that the collapse of independent journalism poses a direct threat to global economic prosperity. Their new report, The Economic Imperative of Investing in Public Interest Media, published by the High-Level Panel…

Supercharge Your Content Strategy

Feel free to test this content on your social media sites to see whether it works for your community. Discover how AI-powered content can elevate your brand across social media and digital platforms. Try it risk-free and see the impact on your audience engagement.

Get a personalized demo from Engage365 today.

Puck and Air Mail, two digital newsletter companies with roots in Vanity Fair and overlapping backers, are close to finalising a merger, according to multiple reports. The deal would bring together Puck, launched in 2021 by former Vanity Fair editor Jon Kelly, and Air Mail, founded in 2019 by Graydon…

The New York Times is advancing its digital subscription growth with the launch of a new family subscription tier aimed at expanding its subscriber base and boosting revenue. The All Access Family plan will offer shared access for up to four users — who can be family members or friends…

Axios will relaunch its video ambitions in September with The Axios Show, a five-episode interview series distributed across its website, YouTube and X. The move marks the outlet’s return to video four years after the end of Axios on HBO, the Emmy-winning program that ran for 57 episodes. The original…

Get in Touch

Looking for tailored content like this?
Whether you’re targeting a local audience or scaling content production with AI, our team can deliver high-quality, automated news and articles designed to match your goals. Get in touch to explore how we can help.

Or schedule a meeting here.

© 2025 AlphaRaaS. All Rights Reserved.