Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Fortune has made a series of senior editorial appointments to strengthen its influence among European business leaders. Kamal Ahmed becomes Executive Editorial Director for the UK and Europe, while Francesca Cassidy takes on the role of Editor – Features and Fortune 500 C-Suite. The hires form part of Fortune’s strategy to grow its visibility and reach in Europe, with a focus on connecting C-suite audiences through live journalism, storytelling and high-level events. Ahmed will lead this effort, while Cassidy will develop content addressing the challenges and innovations facing Europe’s leading Fortune 500 companies. They join Tara Teymoori, appointed earlier this…

Revenue and operating profits at The Telegraph held steady in 2024 despite ongoing turmoil over who owns the paper. Newly published accounts from Press Acquisitions Limited, the parent company of Telegraph Media Group and the Chelsea Magazine Company, show a 1.2% rise in revenue to £279.4 million for the year…

The BBC is facing one of the gravest leadership crises in its history after the resignations of Director-General Tim Davie and News CEO Deborah Turness. Both stepped down following a storm over the editing of Donald Trump’s speech in a Panorama documentary, accused of misleading viewers about the former US…

News Corp has posted better-than-expected first-quarter fiscal 2026 results, lifted by growth in its Dow Jones and digital real estate segments. Revenue rose 2% year-on-year to $2.14 billion, surpassing Wall Street’s $2.10 billion estimate. The Dow Jones division – home to the Wall Street Journal and Barron’s – was the…

Perplexity, the AI search engine often criticised for its approach to content use, has signed a multi-year licensing agreement with Getty Images. The deal gives Perplexity access to Getty’s vast library of editorial and creative images, integrating them directly into its AI-powered search tools via Getty’s API. It marks a…

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The way users phrase their questions to AI chatbots could affect the accuracy of the answers they receive, according to new research that adds nuance to the emerging science of prompt engineering. A study entitled Mind Your Tone: Investigating How Prompt Politeness Affects LLM Accuracy tested 50 questions written in…

Artificial intelligence assistants from some of the world’s biggest tech firms are struggling to tell the truth about the news, according to a wide-ranging new study by the European Broadcasting Union (EBU) and the BBC. The research, conducted with 22 public media organisations across 18 countries and in 14 languages,…

When Elon Musk acquired Twitter in 2022 and rebranded it as X, one of his earliest algorithmic priorities was to keep users on the platform. Posts containing external links — once central to Twitter’s role as a hub for news and commentary — were quietly downranked. For journalists and writers,…

In an era when newsrooms chase clicks with relentless publishing schedules, The Irish Times has acknowledged that it has adopted a publishing trend that few big organisations talk about publicly, but many practice behind the scenes: it deliberately started publishing fewer stories. The decision, taken two years ago, was rooted…

Millions of internet users worldwide experienced a sudden and widespread digital blackout on October 20, 2025, caused by a significant outage in Amazon Web Services (AWS), the dominant cloud infrastructure provider powering a substantial portion of the modern internet. This disruption affected a vast array of online services, including banking…

The Wikimedia Foundation, the organisation behind Wikipedia, has reported a significant decline in traffic to its site, which it attributes to the rapid rise of artificial intelligence (AI) chatbots and AI-generated summaries. According to Marshall Miller, Wikimedia’s Chief Product Officer, the surge in AI technologies has altered how people access…

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