The growing sophistication of AI language models such as OpenAI’s GPT-5 has raised hopes that they could help verify photographs online, spotting visual clues, geolocating obscure images and even detecting fakes. But new research from the Tow Center for Digital Journalism suggests the technology is far from reliable when it comes to confirming provenance — and mayrisk adding confusion. In tests involving seven leading AI platforms, including GPT-5, Gemini, Claude and Perplexity, researchers gave each system ten authentic images from major news events and asked for details such as date, location and photographer. Out of 280 queries, only 14 met…
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Fivespan Partners, the activist investment firm, has taken a stake in The New York Times Company and is urging the publisher to accelerate its use of artificial intelligence. In a letter to investors obtained by Bloomberg, Fivespan described AI as a catalyst that could expand the Times’ global reach, improve…
When ChatGPT-5 launched, I was ready to double down on my loyalty to OpenAI. Tokens looked cheaper on paper, and, as a publisher-facing tech business, NoahWire consumes AI at scale to create, curate and distribute content. Every improvement in the models means an improvement in what we can deliver. But…
The New York Times has unveiled a new brand campaign, It’s Your World to Understand, marking a departure from the political and journalism-centric themes of recent years in favour of a lifestyle-oriented approach. The campaign is the first from Isle of Any, the newly formed agency led by Laurie Howell…
Publishers and AI developers are moving away from upfront training fees toward ongoing, usage-based licensing tied to live access and attribution. The Digiday explainer on grounding and RAG signals a sector-wide shift in monetisation, with high-profile licensing deals showing real-time sourcing as the new revenue driver while flagging ongoing IP…
July 2025 data show a broad decline in traffic to the top US news sites, with the BBC’s dynamic US paywall at the centre of a sharp drop that accelerates a move toward direct channels and paid access. July 2025 delivered a stark reminder of the digital disruption reshaping US…
This summer’s plunge in news traffic was not just about Google’s AI Overviews redefining how people find information. It was a perfect storm: Google cutting clicks at the front end, and publishers, through Cloudflare’s default bot blocking, cutting off the back-end pathways that help stories “grow legs”. It is the…
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Dow Jones, led by The Wall Street Journal, reported stellar profits of $588m on annual revenues of $2.33 billion for the year that ended on June 30, cementing its position as the standout performer within News Corporation’s portfolio. While the Journal has seen to be revived journalistically under the leadership…
Reach plc has appointed Neil McIntosh as editor-in-chief, Scotland, and named Gary Rogers as its first director of newsroom transformation, as the publisher continues to reshape its editorial strategy around digital innovation and AI. McIntosh will join later this month to oversee Reach’s Scottish titles, including the Daily Record, Sunday…
SmartNews, the AI-driven news aggregator, has launched a new app that aims to give readers a more thoughtful and less polarised way to follow the news. Called NewsArc, the app uses AI to surface long-form journalism and in-depth reporting on complex topics in a deliberate counter to the fast-paced content…
News Corp will launch a new daily newspaper in Los Angeles in early 2026, expanding its New York Post brand to the West Coast for the first time. The move, first reported by Axios, marks a bold bet on print and digital journalism in a region where local newsrooms have…
Axel Springer has acquired Hamburg-based ad tech firm cmmrcl.ly, deepening its push into programmatic social media advertising and signalling a sharp acceleration of CEO Mathias Döpfner’s strategy to reshape the company around direct audience relationships, first-party data and AI. The deal gives Axel Springer full ownership of a platform already…
Welt TV, owned by Axel Springer, has launched its first AI-generated news programme. The five-minute bulletin, focused on developments in artificial intelligence, is hosted by a synthetic avatar modelled on a real-life reporter, Paul Klinzing. Most of the show’s script and editorial decisions are machine-generated. The avatar opens with a…
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