Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

The Boston Globe is introducing a subscriber-only newsletter focused on the intersection of business and politics in Massachusetts, as it looks to add value for paying readers and sharpen its local coverage. The move shows how regional publishers are using newsletters not just for distribution but as premium products — designed to reinforce subscriptions and deliver more specialised reporting. Power Play, written by Shirley Leung and Jon Chesto, will publish twice a week on Tuesdays and Fridays. It will track the executives, industries and policy decisions shaping the state’s economy, with a particular focus on how business and Beacon Hill…

The Daily Beast is recasting subscriptions as the core driver of its business, marking a shift from years in which paid readership was a secondary concern. The shift reflects a broader recalibration across digital publishing: as advertising becomes less predictable, publishers are turning to direct reader revenue to fund journalism…

The International News Media Association (INMA) has set out a framework for publishers trying to adapt to a world where audiences increasingly find and use news through AI rather than traditional search. In a report titled AI-First User Journeys: A Strategic Framework for Publishers, INMA says the shift from search-led…

DMG Media, publisher of the Daily Mail, is moving beyond AI pilots to embed assistant tools directly into newsroom workflows, aiming to cut administrative work and free reporters to focus on journalism. According to a report by WAN-IFRA, the company’s Innovation Hub has developed a multi-agent system, branded internally as…

Journalists are rapidly integrating artificial intelligence into daily work while confronting familiar financial and credibility strains, according to Muck Rack’s 2026 State of Journalism report. The findings show how quickly AI has moved from experiment to infrastructure inside newsrooms — even as concerns about oversight, trust and sustainability remain unresolved.…

Marc Walder, chief executive of Ringier, has argued that only three Swiss media brands are likely to remain commercially viable in a fully digital market. His remarks, in an extensive interview with Neue Zürcher Zeitung (NZZ), come as the company navigates internal tensions and accelerates a shift towards artificial intelligence…

This first appeared in our weekly newsletter Editor’s picks. Sign up here Ten years ago this week we launched the new Times and Sunday Times website and smartphone app. It remains the most significant product launch in which I have been involved. The project took a huge amount of time…

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Matt Murray, executive editor of The Washington Post since June 2024, has insisted that owner Jeff Bezos has shown “zero meddling” in the newsroom’s operations during what he calls a “massive transformation” of the newspaper. In a rare interview with the newsletter Status, Murray said the Post remains committed to…

Elon Musk has announced Grokipedia, an AI-powered encyclopedia intended to challenge Wikipedia’s dominance as the internet’s free knowledge hub. The project is part of Musk’s wider xAI venture and builds on the Grok platform integrated with X (formerly Twitter). Grokipedia aims to replace static, volunteer-edited pages with a dynamic, conversational…

Americans’ confidence in the mass media has plunged to a new historic low, with just 28% saying they trust newspapers, television or radio “to fully, accurately and fairly” report the news, according to Gallup’s latest survey. This marks the first time Gallup’s trust metric has dipped below 30%. That’s down…

OpenAI has unveiled Sora 2, its latest AI model for video and audio generation, alongside a new TikTok-style app called Sora that places AI-made clips directly into social feeds. The app, initially invite-only in the US and Canada on iOS, will expand gradually as the company manages high computing demands…

Germany’s culture minister, Wolfram Weimer, is preparing to introduce a digital levy aimed squarely at major technology companies such as Google. He said the measure could generate billions in revenue while bringing the platforms under German press law, ensuring they contribute fairly to the country’s media system and do not…

Journalism is no longer at risk of decline – it is already in crisis, according to Peter Vandermeersch, former publisher and CEO of Mediahuis Ireland. Speaking at the International News Media Association’s European News Media Conference in Dublin, he warned that the disappearance of print and the dominance of digital platforms…

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