Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Lawmakers in New York have proposed legislation that would force news organisations to be explicit when their reporting relies on artificial intelligence and to ensure human editors sign off on such material before it appears in print or online. Senator Patricia Fahy and Assemblywoman Nily Rozic introduced the New York Fundamental Artificial Intelligence Requirements in News Act, known as the NY FAIR News Act, on February 2, 2026. According to the Senate press release, the measure would require publishers to label content that is “significantly composed, written or created with the use of generative artificial intelligence” and to maintain human…

Reddit told investors last week that it is preparing a new wave of acquisitions aimed at strengthening its advertising stack and audience-growth products, signalling a continuation of the company’s recent buy-and-build approach. For news publishers Reddit is no longer just a source of traffic or unfiltered conversations around the news…

The Athletic is expanding its use of live blogs enriched with video as part of a broader effort to keep audiences on its own sites and to blunt the impact of automated content collection by AI systems. According to a report in Digiday, the move, timed to coincide with overlapping…

Will Lewis, the publisher and CEO of The Washington Post, abruptly resigned Saturday evening, ending a tumultuous two-year tenure just days after presiding over one of the largest newsroom staff reductions in the publication’s history. His departure was announced in a brief, two-paragraph internal email to staff that lacked a…

The New York Times Company closed 2025 with record digital revenue, faster subscriber growth and improved profitability, underscoring the company’s confidence in its subscription-led model even as it steps up spending on video and product development. Executives said the company added 1.4 million net new digital subscribers during the year,…

The Washington Post is eliminating roughly a third of its newsroom in a restructuring that will close the sports section and books desk, suspend the paper’s flagship podcast and sharply reduce foreign and metro reporting. The cuts, announced to staff by executive editor Matt Murray, include the dismissal of the…

YouTube is doubling down on a strategy that increasingly places it in direct competition with news publishers and broadcasters, positioning creators as full-scale production operations while expanding commerce and artificial intelligence across the platform. In his 2026 priorities letter, YouTube chief executive Neal Mohan outlined what the company describes as…

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India’s mainstream publishers are increasingly turning editorial expertise into commerce, betting that guiding readers through purchase decisions can offset slowing growth in display advertising, which is affecting this huge market as much as those in the West. Hindustan Times is among the most advanced adopters of the model, using specialised…

The BBC will this year begin producing content made expressly for YouTube, marking a significant shift in how Britain’s public service broadcaster approaches online audiences and younger viewers. The UK public broadcaster said the first output would be aimed at the younger BBC Three audience and is expected to roll…

Sports Illustrated has expanded its video footprint with the launch of SI TV, a free ad-supported streaming channel offering round‑the‑clock programming drawn from the magazine’s journalism and decades of archived material. The 24/7 FAST (free ad‑supported streaming TV) service debuts with a mix of original series, studio shows, podcasts, live…

The New York Times launched its first purpose-built multiplayer game this week, a move that highlights how far the publisher’s digital expansion has shifted beyond news. Crossplay is a Scrabble-like word game that allows players to invite friends, compete against an artificial intelligence opponent and play via a dedicated app.…

WAN-IFRA has named Lena K Samuelsson as Executive Strategic Advisor as the global press body sharpens its focus on media leadership amid rapid technological change, shifting platform power, and rising political pressure on newsrooms. According to WAN-IFRA, Samuelsson will provide strategic insight and serve as a WAN-IFRA expert on media…

OpenAI has confirmed that advertising will begin appearing in ChatGPT in the US for free and Go tiers “over the coming weeks”, while paid plans such as Pro, Business and Enterprise will remain ad-free. The change converts what many treated as a laboratory for organic visibility into a commercial marketplace,…

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