Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Axel Springer has agreed to acquire Bisnow, adding the events and editorial business to a new US-focused division that will sit alongside Morning Brew. The deal underscores Axel Springer’s drive to expand its business-to-business footprint in the US, betting on events and specialist newsletters as more resilient revenue streams at a time when advertising markets remain volatile and AI is reshaping digital publishing. Bisnow will join Morning Brew Inc in the newly created Brew Media Group, led by Robert Dippell, who will remain Morning Brew’s chief executive while overseeing the combined unit. Both brands will continue to operate independently within…

News Corp’s CEO outlines a strategy combining licensing and litigation to protect journalism content The company has secured multi-million dollar deals with tech giants like Meta and OpenAI for AI training data Thomson emphasises the importance of reliable news sources for AI development and warns against unauthorised use News Corp…

Nearly half of US consumers have used TikTok as a search engine, according to a recent study by Adobe, highlighting a sharp shift in how people find information online. As audiences increasingly begin their queries inside social video apps, discovery is becoming more visual, personalised and platform-specific – challenging the…

Members of the Writers Guild of America East at HuffPost have unanimously approved a new three-year contract that pairs wage gains with detailed guardrails on artificial intelligence. The agreement comes as a number of US newsrooms negotiate collective bargaining agreements and as AI becomes a flashpoint at the table. By…

Sometimes the context around a conversation reshapes its meaning. That was evident at last Friday’s Good Leadership Breakfast when Steve Grove, CEO and publisher of the Minnesota Star Tribune, addressed a room grappling with unrest and uncertainty in local media. Grove — whose career includes senior roles at Google and…

Retrieval-Augmented Generation — or RAG — is changing how information is surfaced online. By pairing large language models with external data sources, it turns AI systems from static text predictors into tools that consult documents and databases before responding. For news publishers, that shift could redefine what it means to…

Leaders from India’s newsrooms joined international experts in Bengaluru last week for WAN-IFRA’s AI in Media forum, outlining a business-led approach to artificial intelligence that pairs operational gains with tighter editorial controls. The gathering reflects a shift in tone. Indian publishers are moving beyond pilots and proofs of concept, seeking…

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Kevin Delaney, editor in chief of The San Francisco Standard, has appointed Fleet Street veteran John Mulholland as managing editor, according to a staff memo published by Talking Biz News. Mulholland will oversee day-to-day news operations, working with section editors on breaking coverage and long-form journalism. He will report to…

Podcasting has moved from niche pastime to core media channel, reshaping how audiences consume stories and how companies reach customers. The debate now centres on scale. Forecasts vary widely, reflecting both strong momentum and the difficulty of modelling a fast-evolving market. A Vocal.Media analysis projects global revenues rising from $27.88bn…

In a fresh twist to the protracted sale of The Telegraph, German media giant Axel Springer has joined a rival bidding consortium led by Dovid Efune, aiming to hijack the agreed deal currently held by Daily Mail owner DMGT. As first reported by the Financial Times, the consortium – led…

Watching television with a phone in hand is no longer a sideshow to media consumption – it is the default setting. A new report from consultancy Flux Trends argues that simultaneous engagement across devices has become an organising principle of entertainment. For news organisations, that shift is not a behavioural…

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