Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

By 2050, consuming the news may involve screens that are not really screens, AI briefings delivered through humanlike interfaces or even, as one independent publisher put it, a chip implanted in the brain. Those possibilities emerged from a wide-ranging forecast by Columbia Journalism Review, which convened senior editors, broadcasters and independent publishers to imagine what journalism might look like a quarter-century from now. Why it matters is that the participants largely agreed on one point: the news industry is heading towards a stark divide. A small number of powerful global brands are likely to dominate at one end, while a…

A deal to restructure TikTok’s US business looks likely to head off a long-threatened ban by shifting operational control to American investors while leaving parent company ByteDance with a minority stake. The agreement was first reported by Axios. ByteDance has signed binding agreements to place TikTok’s US operations into a…

Dow Jones as hired M. Scott Havens as its chief growth officer, the company said. Havens is due to start in January. The appointment signals Dow Jones’ intent to accelerate growth across its digital and consumer businesses at a time when legacy publishers are under pressure to expand subscriptions and…

Axios CEO Jim VandeHei issued a stark warning to the media industry this week, declaring America’s information ecosystem “badly broken, deeply polluted and increasingly dangerous.” In a memo outlining the company’s strategic vision for 2026, VandeHei argued that society has officially entered a “post-news era” where traditional reporting no longer…

Meta has begun piloting an Instagram app designed for television, bringing Reels to Amazon Fire TV devices in the United States and marking a further push to expand short-form video beyond smartphones. This positions Instagram more directly in the living-room viewing battle, where YouTube has already established a strong presence…

Google is testing a more granular form of personalisation for its Discover feed that allows signed-in users to tell the service, in plain language, what they want to see and what they do not. The test signals a shift toward explicit, AI-driven control of recommendation systems, a change that could…

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The European Commission has launched a formal investigation into whether Google is breaching competition rules by using publishers’ and creators’ content to generate AI summaries in search results and on YouTube. According to the Commission, the probe will assess “to what extent the generation of AI Overviews and AI Mode…

Meta is expanding Meta AI’s news capabilities through a wave of commercial agreements that will allow the chatbot to show recent headlines, summaries and links when users ask about current events. The roster of partners includes CNN, Fox News, Fox Sports, USA Today, the People Inc portfolio, The Daily Caller,…

The European Commission has fined Elon Musk’s social media platform X €120 million for breaching transparency obligations under the Digital Services Act. Issued on 5 December, it is the EU’s first non-compliance ruling under the new regime and signals a more assertive phase of platform oversight. The case tests the…

WAN-IFRA and FIPP will merge on 1 January 2026, creating the largest and most diverse alliance of media companies worldwide. Representing more than 20,000 media brands and technology enterprises across 120 countries, the deal see representative bodies of news and magazine publishers coming together at a time of unprecedented challenges…

Julia Beizer, chief operating officer of Bloomberg Media, is leaving the company to join Microsoft in a senior role leading its AI news product. Her appointment, reporting directly to Microsoft AI chief executive Mustafa Suleyman, marks another high-profile shift of media leadership into big tech as generative tools become central…

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