Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

The Daily Mail has passed 400,000 digital subscribers for its Mail+ service, less than two years after launch , a signal that one of the world’s largest free news brands is gaining traction with a paid model. The milestone matters because it shows a tabloid publisher long associated with mass free reach can convert a meaningful slice of its audience into paying readers, strengthening the case for hybrid models that blend scale with subscription revenue. The figure was announced by Ailsa Leslie, editor of Mail+, in a post on LinkedIn. “Today we hit 400k digital Mail subs in under 2…

The Wall Street Journal is stepping up efforts to reach younger audiences on TikTok, using short-form video to extend its journalism beyond traditional platforms and funnel users towards subscriptions. For many publishers, social video is no longer just a marketing channel but a core part of audience development, particularly as…

The small German newspaper nd will stop printing weekday editions from this month moving its daily journalism online while keeping a weekly paper, a move that underlines the economic strain on print and the growing urgency of digital transition among European publishers. In the wake of Die Tagezeitung’s (taz) decision…

Jonathan Greenberger will become Politico’s editor-in-chief on May 1, marking a shift in the US political news outlet’s leadership as it looks to expand its reach across platforms and markets. Greenberger, a former television news executive, joined Politico in April 2024 as executive vice-president after nearly a decade leading ABC…

This first appeared in our weekly newsletter Editor’s picks. Sign up here I’ve been turning to existential questions in recent days. Why are we here? What are we doing? Who will miss us when we’re gone? To be clear, I’m not asking these questions about the human race – though…

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News Australia has launched a national campaign, Back Australia: It’s Good For All Of Us, urging consumers and businesses to support local products and jobs. The initiative highlights how everyday spending choices can strengthen the economy, boost sustainability and promote resilience. “The campaign comes at a time of rapid change…

The South China Morning Post (SCMP) has named editor-in-chief Tammy Tam as its new publisher, a position created to oversee both editorial and business operations. The restructuring aims to align the Hong Kong newspaper’s journalistic and commercial ambitions under a single vision. Tam, who has led the newsroom since 2016,…

When National Association of Broadcasters (NAB) president Curtis LeGeyt opened the Future of Journalism track at NAB Show New York, he posed a question that has become central to the media’s survival: “How do we preserve, trust, and strengthen local journalism as emerging technologies redefine how news is produced, distributed,…

The way users phrase their questions to AI chatbots could affect the accuracy of the answers they receive, according to new research that adds nuance to the emerging science of prompt engineering. A study entitled Mind Your Tone: Investigating How Prompt Politeness Affects LLM Accuracy tested 50 questions written in…

Artificial intelligence assistants from some of the world’s biggest tech firms are struggling to tell the truth about the news, according to a wide-ranging new study by the European Broadcasting Union (EBU) and the BBC. The research, conducted with 22 public media organisations across 18 countries and in 14 languages,…

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