Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

The Daily Mail has passed 400,000 digital subscribers for its Mail+ service, less than two years after launch , a signal that one of the world’s largest free news brands is gaining traction with a paid model. The milestone matters because it shows a tabloid publisher long associated with mass free reach can convert a meaningful slice of its audience into paying readers, strengthening the case for hybrid models that blend scale with subscription revenue. The figure was announced by Ailsa Leslie, editor of Mail+, in a post on LinkedIn. “Today we hit 400k digital Mail subs in under 2…

The Wall Street Journal is stepping up efforts to reach younger audiences on TikTok, using short-form video to extend its journalism beyond traditional platforms and funnel users towards subscriptions. For many publishers, social video is no longer just a marketing channel but a core part of audience development, particularly as…

The small German newspaper nd will stop printing weekday editions from this month moving its daily journalism online while keeping a weekly paper, a move that underlines the economic strain on print and the growing urgency of digital transition among European publishers. In the wake of Die Tagezeitung’s (taz) decision…

Jonathan Greenberger will become Politico’s editor-in-chief on May 1, marking a shift in the US political news outlet’s leadership as it looks to expand its reach across platforms and markets. Greenberger, a former television news executive, joined Politico in April 2024 as executive vice-president after nearly a decade leading ABC…

This first appeared in our weekly newsletter Editor’s picks. Sign up here I’ve been turning to existential questions in recent days. Why are we here? What are we doing? Who will miss us when we’re gone? To be clear, I’m not asking these questions about the human race – though…

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BBC News is testing dozens of artificial intelligence pilots as it looks to speed up production, repackage content and create new formats without compromising its public service remit. The work is being led by Olle Zacharison, head of News AI, who spoke about the corporation’s approach on the Newsroom Robots…

Owen Meredith will join DMG Media in May 2026 to succeed Peter Wright as its head of public policy. The handover comes as major publishers push for fair treatment from digital platforms and seek greater certainty from government on media regulation. Meredith has led the News Media Association for the…

The Irish Times Group has appointed Garry Moroney, a tech entrepreneur with global experience, as its new chief executive. Moroney will succeed interim CEO Michael Sheehan on December 1. Sheehan will return to his role as Group CFO in January. Moroney brings long experience in building and scaling tech businesses.…

The European Commission is preparing to unveil its long-awaited legislative package designed to simplify the bloc’s digital rulebook, ease regulatory burdens on businesses and help European start-ups compete in the global race to develop artificial intelligence. Branded the Digital Omnibus, the initiative seeks to streamline and harmonise multiple overlapping laws…

Vox is expanding its Membership programme through a partnership with Patreon that adds exclusive video series, live conversations and community features. The move matters because publishers are searching for ways to strengthen direct relationships with readers and secure more dependable revenue. At the centre of the new offer are two…

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