Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Julia Beizer, chief operating officer of Bloomberg Media, is leaving the company to join Microsoft in a senior role leading its AI news product. Her appointment, reporting directly to Microsoft AI chief executive Mustafa Suleyman, marks another high-profile shift of media leadership into big tech as generative tools become central to how audiences find and use information. Microsoft and other platforms are racing to build AI-driven news experiences, drawing on executives who understand both editorial priorities and product design. Their decisions will shape how journalism is distributed – and monetised – in the next wave of platform innovation. Beizer has…

Jeff Zucker, chief executive of RedBird IMI and an operating partner at RedBird Capital, used a Content London 2025 keynote to outline a blunt investment plan: back high-quality intellectual property, favour niche or deep-information news outlets and treat artificial intelligence as a production tool rather than a replacement for reporters.…

Newsweek is developing an AI-powered homepage with Google Cloud in an attempt to reverse falling traffic and shrinking search referrals. At a time when many readers bypass homepages altogether, the magazine is wagering that a personalised front page – tuned to users’ interests and local information such as weather, news…

Los Angeles Times journalists have averted a strike by ratifying a new labour contract after nearly two months since authorising strike action. Approximately 87 percent of members of the Los Angeles Times Guild, which represents around 200 newsroom staff including reporters, editors, photographers, and designers, voted to approve the deal.…

James Lamont will leave the Financial Times at the end of the year to become chief executive of Norway’s DN Media Group, closing a 25-year chapter at the FT that spanned editorial leadership, strategic partnerships and digital development. Lamont’s FT career included eight years as Managing Editor, a period in…

The NewsGuild-CWA has launched a campaign called News Not Slop, challenging how artificial intelligence is being rolled out across newsrooms. It captures a growing split in the industry: whether publishers can use automation to stem losses without undermining the human reporting that gives journalism its value. Representing 27,000 workers across…

Nine US regional newspapers have launched a sweeping copyright lawsuit against OpenAI and Microsoft, seeking damages that could exceed $10 billion. The plaintiffs include the Boston Herald, Hartford Courant, San Diego Union-Tribune, Los Angeles Daily News, New York Daily News, Chicago Tribune and Denver Post. They allege the companies trained…

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The Atlanta Journal-Constitution will publish its last print edition on December 31, closing a chapter that began in 1868 as it moves all resources into digital publishing. Publisher Andrew Morse, who joined in 2023, told The New York Times, which broke the story, that the decision was overdue. “Printing newspapers…

The growing sophistication of AI language models such as OpenAI’s GPT-5 has raised hopes that they could help verify photographs online, spotting visual clues, geolocating obscure images and even detecting fakes. But new research from the Tow Center for Digital Journalism suggests the technology is far from reliable when it…

Fivespan Partners, the activist investment firm, has taken a stake in The New York Times Company and is urging the publisher to accelerate its use of artificial intelligence. In a letter to investors obtained by Bloomberg, Fivespan described AI as a catalyst that could expand the Times’ global reach, improve…

The New York Times has unveiled a new brand campaign, It’s Your World to Understand, marking a departure from the political and journalism-centric themes of recent years in favour of a lifestyle-oriented approach. The campaign is the first from Isle of Any, the newly formed agency led by Laurie Howell…

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