Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Artificial intelligence may be transforming newsrooms, but its most valuable role is not writing articles. According to Srinivasan Ramani, deputy national editor at The Hindu, its real power lies in helping journalists process and structure data at a scale no reporting team could manage alone. Speaking at WAN-IFRA’s 2026 AI in Media Forum, Ramani described the technology as a “sophisticated intern” , a tool that can sift millions of records, generate queries and accelerate development work while reporters retain editorial judgement. For publishers grappling with how to deploy AI responsibly, the approach offers a pragmatic model: use machines to handle…

Axel Springer has agreed to acquire Bisnow, adding the events and editorial business to a new US-focused division that will sit alongside Morning Brew. The deal underscores Axel Springer’s drive to expand its business-to-business footprint in the US, betting on events and specialist newsletters as more resilient revenue streams at…

News Corp’s CEO outlines a strategy combining licensing and litigation to protect journalism content The company has secured multi-million dollar deals with tech giants like Meta and OpenAI for AI training data Thomson emphasises the importance of reliable news sources for AI development and warns against unauthorised use News Corp…

Nearly half of US consumers have used TikTok as a search engine, according to a recent study by Adobe, highlighting a sharp shift in how people find information online. As audiences increasingly begin their queries inside social video apps, discovery is becoming more visual, personalised and platform-specific – challenging the…

Members of the Writers Guild of America East at HuffPost have unanimously approved a new three-year contract that pairs wage gains with detailed guardrails on artificial intelligence. The agreement comes as a number of US newsrooms negotiate collective bargaining agreements and as AI becomes a flashpoint at the table. By…

Sometimes the context around a conversation reshapes its meaning. That was evident at last Friday’s Good Leadership Breakfast when Steve Grove, CEO and publisher of the Minnesota Star Tribune, addressed a room grappling with unrest and uncertainty in local media. Grove — whose career includes senior roles at Google and…

Retrieval-Augmented Generation — or RAG — is changing how information is surfaced online. By pairing large language models with external data sources, it turns AI systems from static text predictors into tools that consult documents and databases before responding. For news publishers, that shift could redefine what it means to…

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The Observer has introduced its first digital subscription and paywall, paired with the world’s oldest Sunday newspaper’s move to daily publishing. The move – led by new owner Tortoise Media – marks a bet that readers will pay for focused, trustworthy coverage as news fatigue grows. Subscriptions cost £16 a…

When it came to the switch from print to digital, the news media spent a long time pretending that it wasn’t really happening and carried on much as it had always done. Partly this was the result of the decline of print being slow and, for a long time, profitable.…

Goalhanger has launched a full rebrand that shifts the company from its podcasting roots into a broader media operation incorporating video, live experiences, social content and subscription memberships. The move reflects how podcast publishers are repositioning themselves to keep pace with changing audience habits and attract higher-value commercial partners. The…

Google has begun rolling out Gemini 3, its most advanced AI model, across parts of Google Search. The move brings a substantial boost to AI Overviews and AI Mode, with a model widely hailed as a match for ChatGPT’s latest generation and expected to close a long-standing quality gap in…

CNN has taken its content off Apple News, ending a distribution deal that has been in place since the app launched in 2015. The network’s feed disappeared as the two sides negotiate new terms, with neither company commenting on the talks. The shift matters because it shows how quickly relationships…

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