Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Barry Diller, chairman of IAC, has set out his vision for the future of People Inc, the media group formerly known as Dotdash Meredith. Speaking on the Invest Like The Best podcast, he said the July 2025 rebrand was more than cosmetic: it marked a strategy to confront declining traffic from platforms like Google and adapt to the rise of AI-driven discovery. Taking the name of its flagship magazine, People, the company is pitching itself as human-centric and digital-first. Diller told his creative leaders: “Don’t you have to invert your business?” He argued that fragmentation across AI platforms and direct-to-consumer…

Google’s new AI Mode is reshaping online visibility, with Quora emerging as one of its most influential sources. Quora, the community-driven platform where users ask and answer questions across every imaginable topic, now ranks as the fourth most-cited domain in Google’s AI-generated answers, behind only LinkedIn, Reddit and Google itself.…

A year into her role as editor-in-chief of Business Insider, Jamie Heller is sharpening the publication’s focus on specialised business journalism while pushing for a more collaborative newsroom culture. Heller, who took over in September 2024 after two decades at The Wall Street Journal, told LinkedIn’s Andrew Murfett that her…

Newsweek has unveiled a sweeping redesign and rebrand, described as its most comprehensive visual overhaul in decades, as it seeks to modernise its identity and strengthen its position in today’s crowded media landscape. Branded “A World Drawn Closer,” the redesign unites Newsweek’s print, digital, video and social platforms under a…

Google has pre-emptively ceased accepting political advertisements across the European Union, well in advance of the EU’s Transparency and Targeting of Political Advertising (TTPA) regulation taking effect on October 10. Under the new EU regulation, any ad deemed political must be explicitly identified, including disclosing the sponsor, relevant election or…

The London Spy, a newsletter devoted to long-form reporting on the city’s news and culture, has announced it is pausing publication after nearly two years, citing burnout and the difficulty of sustaining the workload. The independent outlet had come close to covering its costs through paid subscriptions – enough for one…

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Australia’s forthcoming ban on social media for under-16s is emerging as a defining moment for Generation Alpha, with new research showing how young people are responding to the proposed restrictions – and how complex the issue has become for regulators, parents and platforms. A global study by GWI of over 20,000…

A year ago The Defiant, a media company focused on decentralized finance (DeFi), partnered with DeepNewz to integrate AI-generated news into its editorial workflow. The collaboration has reshaped its content strategy, showing how AI can augment journalism rather than replace it, according to a recent post from The Defiant. With…

Journalists at Politico and E&E News have entered arbitration with management over claims that the company breached AI-related protections in their collective bargaining agreement. It is one of the first significant tests of enforceable AI rules within a newsroom. The PEN Guild, representing journalists at the two outlets, secured contract…

Australia’s biggest magazine publisher, Are Media, is on the market after its private equity owner Mercury Capital confirmed plans to sell the business it acquired five years ago. Are Media was created through the merger of Bauer Media and Pacific Magazines, once fierce rivals and together the dominant force in…

Newsrooms across Latin America are pioneering low-cost, high-impact AI tools to streamline editorial work and unlock new formats, as shown in the first LATAM Newsroom AI Catalyst programme run by WAN-IFRA and supported by OpenAI. Over three months, 16 newsrooms from eight countries developed AI prototypes tailored to their specific…

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