Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Axel Springer has agreed to acquire Bisnow, adding the events and editorial business to a new US-focused division that will sit alongside Morning Brew. The deal underscores Axel Springer’s drive to expand its business-to-business footprint in the US, betting on events and specialist newsletters as more resilient revenue streams at a time when advertising markets remain volatile and AI is reshaping digital publishing. Bisnow will join Morning Brew Inc in the newly created Brew Media Group, led by Robert Dippell, who will remain Morning Brew’s chief executive while overseeing the combined unit. Both brands will continue to operate independently within…

News Corp’s CEO outlines a strategy combining licensing and litigation to protect journalism content The company has secured multi-million dollar deals with tech giants like Meta and OpenAI for AI training data Thomson emphasises the importance of reliable news sources for AI development and warns against unauthorised use News Corp…

Nearly half of US consumers have used TikTok as a search engine, according to a recent study by Adobe, highlighting a sharp shift in how people find information online. As audiences increasingly begin their queries inside social video apps, discovery is becoming more visual, personalised and platform-specific – challenging the…

Members of the Writers Guild of America East at HuffPost have unanimously approved a new three-year contract that pairs wage gains with detailed guardrails on artificial intelligence. The agreement comes as a number of US newsrooms negotiate collective bargaining agreements and as AI becomes a flashpoint at the table. By…

Sometimes the context around a conversation reshapes its meaning. That was evident at last Friday’s Good Leadership Breakfast when Steve Grove, CEO and publisher of the Minnesota Star Tribune, addressed a room grappling with unrest and uncertainty in local media. Grove — whose career includes senior roles at Google and…

Retrieval-Augmented Generation — or RAG — is changing how information is surfaced online. By pairing large language models with external data sources, it turns AI systems from static text predictors into tools that consult documents and databases before responding. For news publishers, that shift could redefine what it means to…

Leaders from India’s newsrooms joined international experts in Bengaluru last week for WAN-IFRA’s AI in Media forum, outlining a business-led approach to artificial intelligence that pairs operational gains with tighter editorial controls. The gathering reflects a shift in tone. Indian publishers are moving beyond pilots and proofs of concept, seeking…

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Yahoo is widening its use of artificial intelligence in news delivery with the launch of an afternoon audio digest that personalises headlines for each listener. The move signals how major publishers are starting to treat AI-generated audio as a core distribution format rather than an experiment. The new briefing, called…

Australia’s world-first ban on social media accounts for under-16s came into force on 10 December 2025, requiring major platforms to remove existing accounts held by younger users and block new registrations. But early signs show how quickly the policy is running into technical and human obstacles. Children have been able…

UK adults are now spending more than four and a half hours online each day, a record driven by rising use of artificial intelligence and an ever more mobile-first way of living. The finding, from Ofcom’s Online Nation 2025 report, shows how quickly generative AI has shifted from novelty to…

The European Commission has launched a formal investigation into whether Google is breaching competition rules by using publishers’ and creators’ content to generate AI summaries in search results and on YouTube. According to the Commission, the probe will assess “to what extent the generation of AI Overviews and AI Mode…

Meta is expanding Meta AI’s news capabilities through a wave of commercial agreements that will allow the chatbot to show recent headlines, summaries and links when users ask about current events. The roster of partners includes CNN, Fox News, Fox Sports, USA Today, the People Inc portfolio, The Daily Caller,…

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