Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

By 2050, consuming the news may involve screens that are not really screens, AI briefings delivered through humanlike interfaces or even, as one independent publisher put it, a chip implanted in the brain. Those possibilities emerged from a wide-ranging forecast by Columbia Journalism Review, which convened senior editors, broadcasters and independent publishers to imagine what journalism might look like a quarter-century from now. Why it matters is that the participants largely agreed on one point: the news industry is heading towards a stark divide. A small number of powerful global brands are likely to dominate at one end, while a…

A deal to restructure TikTok’s US business looks likely to head off a long-threatened ban by shifting operational control to American investors while leaving parent company ByteDance with a minority stake. The agreement was first reported by Axios. ByteDance has signed binding agreements to place TikTok’s US operations into a…

Dow Jones as hired M. Scott Havens as its chief growth officer, the company said. Havens is due to start in January. The appointment signals Dow Jones’ intent to accelerate growth across its digital and consumer businesses at a time when legacy publishers are under pressure to expand subscriptions and…

Axios CEO Jim VandeHei issued a stark warning to the media industry this week, declaring America’s information ecosystem “badly broken, deeply polluted and increasingly dangerous.” In a memo outlining the company’s strategic vision for 2026, VandeHei argued that society has officially entered a “post-news era” where traditional reporting no longer…

Meta has begun piloting an Instagram app designed for television, bringing Reels to Amazon Fire TV devices in the United States and marking a further push to expand short-form video beyond smartphones. This positions Instagram more directly in the living-room viewing battle, where YouTube has already established a strong presence…

Google is testing a more granular form of personalisation for its Discover feed that allows signed-in users to tell the service, in plain language, what they want to see and what they do not. The test signals a shift toward explicit, AI-driven control of recommendation systems, a change that could…

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The South China Morning Post (SCMP) has named editor-in-chief Tammy Tam as its new publisher, a position created to oversee both editorial and business operations. The restructuring aims to align the Hong Kong newspaper’s journalistic and commercial ambitions under a single vision. Tam, who has led the newsroom since 2016,…

When National Association of Broadcasters (NAB) president Curtis LeGeyt opened the Future of Journalism track at NAB Show New York, he posed a question that has become central to the media’s survival: “How do we preserve, trust, and strengthen local journalism as emerging technologies redefine how news is produced, distributed,…

The way users phrase their questions to AI chatbots could affect the accuracy of the answers they receive, according to new research that adds nuance to the emerging science of prompt engineering. A study entitled Mind Your Tone: Investigating How Prompt Politeness Affects LLM Accuracy tested 50 questions written in…

Artificial intelligence assistants from some of the world’s biggest tech firms are struggling to tell the truth about the news, according to a wide-ranging new study by the European Broadcasting Union (EBU) and the BBC. The research, conducted with 22 public media organisations across 18 countries and in 14 languages,…

When Elon Musk acquired Twitter in 2022 and rebranded it as X, one of his earliest algorithmic priorities was to keep users on the platform. Posts containing external links — once central to Twitter’s role as a hub for news and commentary — were quietly downranked. For journalists and writers,…

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