Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Axel Springer has agreed to acquire Bisnow, adding the events and editorial business to a new US-focused division that will sit alongside Morning Brew. The deal underscores Axel Springer’s drive to expand its business-to-business footprint in the US, betting on events and specialist newsletters as more resilient revenue streams at a time when advertising markets remain volatile and AI is reshaping digital publishing. Bisnow will join Morning Brew Inc in the newly created Brew Media Group, led by Robert Dippell, who will remain Morning Brew’s chief executive while overseeing the combined unit. Both brands will continue to operate independently within…

News Corp’s CEO outlines a strategy combining licensing and litigation to protect journalism content The company has secured multi-million dollar deals with tech giants like Meta and OpenAI for AI training data Thomson emphasises the importance of reliable news sources for AI development and warns against unauthorised use News Corp…

Nearly half of US consumers have used TikTok as a search engine, according to a recent study by Adobe, highlighting a sharp shift in how people find information online. As audiences increasingly begin their queries inside social video apps, discovery is becoming more visual, personalised and platform-specific – challenging the…

Members of the Writers Guild of America East at HuffPost have unanimously approved a new three-year contract that pairs wage gains with detailed guardrails on artificial intelligence. The agreement comes as a number of US newsrooms negotiate collective bargaining agreements and as AI becomes a flashpoint at the table. By…

Sometimes the context around a conversation reshapes its meaning. That was evident at last Friday’s Good Leadership Breakfast when Steve Grove, CEO and publisher of the Minnesota Star Tribune, addressed a room grappling with unrest and uncertainty in local media. Grove — whose career includes senior roles at Google and…

Retrieval-Augmented Generation — or RAG — is changing how information is surfaced online. By pairing large language models with external data sources, it turns AI systems from static text predictors into tools that consult documents and databases before responding. For news publishers, that shift could redefine what it means to…

Leaders from India’s newsrooms joined international experts in Bengaluru last week for WAN-IFRA’s AI in Media forum, outlining a business-led approach to artificial intelligence that pairs operational gains with tighter editorial controls. The gathering reflects a shift in tone. Indian publishers are moving beyond pilots and proofs of concept, seeking…

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Adam Mosseri, head of Instagram, has declared that the era when photographs or video could be taken at face value is over, arguing that advances in artificial intelligence have broken the basic visual trust that once underpinned social media. The warning comes from the executive in charge of one of…

Linda Henry, chief executive of Boston Globe Media, has used a full-page year-end message in the print edition of The Boston Globe to outline priorities for 2026, pledging deeper neighbourhood reporting and broader reach across New England. The letter sets a public agenda for how one of the country’s most…

A deal to restructure TikTok’s US business looks likely to head off a long-threatened ban by shifting operational control to American investors while leaving parent company ByteDance with a minority stake. The agreement was first reported by Axios. ByteDance has signed binding agreements to place TikTok’s US operations into a…

Dow Jones as hired M. Scott Havens as its chief growth officer, the company said. Havens is due to start in January. The appointment signals Dow Jones’ intent to accelerate growth across its digital and consumer businesses at a time when legacy publishers are under pressure to expand subscriptions and…

Axios CEO Jim VandeHei issued a stark warning to the media industry this week, declaring America’s information ecosystem “badly broken, deeply polluted and increasingly dangerous.” In a memo outlining the company’s strategic vision for 2026, VandeHei argued that society has officially entered a “post-news era” where traditional reporting no longer…

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