Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Steve Huffman wants companies to stop overlooking recent graduates — and start hiring them for their fluency with artificial intelligence. The Reddit chief executive argues that a cohort raised alongside large language models offers a competitive advantage, at a time when companies are reworking products and workflows around AI. His view reflects a wider shift in Silicon Valley, where leaders are weighing short-term automation gains against the long-term need to develop talent. “The kids coming out of college right now learned how to program with AI,” Huffman said on the Sourcery with Molly O’Shea podcast. “They’re really good at it,…

Deutsche Presse-Agentur has launched a programme to connect traditional newsrooms with digital-first creators, aiming to test new formats and reinforce fact-based reporting on social platforms. The initiative — Creator x News, supported by Google — was announced at a Berlin conference and will bring media organisations and journalistic creators into…

Axios is accelerating its use of artificial intelligence as it seeks to expand its reach and output, with executives making clear the technology will also reshape staffing and workflows across the company. In a memo to staff, chief executive Jim VandeHei described AI as central to a “moonshot” ambition to…

This first appeared in our weekly newsletter Editor’s picks. Sign up here I have long believed that op-ed columnists should be given five years in the job and then be sent out to pasture or other assignments. My experience is that after that long in the job – and to…

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Leading Danish publishers are showing how audience-centric strategies and organisational innovation can help newsrooms stay relevant and financially healthy in a turbulent digital media era, according to a report from WAN-IFRA on their recent study tour in the country late last year. The findings distil five key lessons from three…

About 60 journalists on The Washington Post’s foreign desk have appealed directly to the newspaper’s owner, Jeff Bezos, urging him to protect international reporting as management weighs a new round of cost cuts that staff fear could be extensive but remain unconfirmed. In a letter sent on Sunday, foreign staff…

Elizabeth Hughes, the publisher and CEO of The Philadelphia Inquirer, this week shared a rare piece of good news in the beleaguered world of American local journalism: for the first time in more than two decades, the 197-year-old newspaper has achieved year-over-year revenue growth and returned to operating profitability. Writing…

The Chernin Group (TCG), the US investment firm led by veteran media executive Peter Chernin, has acquired a minority stake in Goalhanger, the podcasting powerhouse co-founded by Gary Lineker. The deal, announced this week, marks the first time Goalhanger has accepted external funding since its inception in 2014, signalling a…

India’s mainstream publishers are increasingly turning editorial expertise into commerce, betting that guiding readers through purchase decisions can offset slowing growth in display advertising, which is affecting this huge market as much as those in the West. Hindustan Times is among the most advanced adopters of the model, using specialised…

The BBC will this year begin producing content made expressly for YouTube, marking a significant shift in how Britain’s public service broadcaster approaches online audiences and younger viewers. The UK public broadcaster said the first output would be aimed at the younger BBC Three audience and is expected to roll…

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