Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Barry Diller, chairman of IAC, has set out his vision for the future of People Inc, the media group formerly known as Dotdash Meredith. Speaking on the Invest Like The Best podcast, he said the July 2025 rebrand was more than cosmetic: it marked a strategy to confront declining traffic from platforms like Google and adapt to the rise of AI-driven discovery. Taking the name of its flagship magazine, People, the company is pitching itself as human-centric and digital-first. Diller told his creative leaders: “Don’t you have to invert your business?” He argued that fragmentation across AI platforms and direct-to-consumer…

Google’s new AI Mode is reshaping online visibility, with Quora emerging as one of its most influential sources. Quora, the community-driven platform where users ask and answer questions across every imaginable topic, now ranks as the fourth most-cited domain in Google’s AI-generated answers, behind only LinkedIn, Reddit and Google itself.…

A year into her role as editor-in-chief of Business Insider, Jamie Heller is sharpening the publication’s focus on specialised business journalism while pushing for a more collaborative newsroom culture. Heller, who took over in September 2024 after two decades at The Wall Street Journal, told LinkedIn’s Andrew Murfett that her…

Newsweek has unveiled a sweeping redesign and rebrand, described as its most comprehensive visual overhaul in decades, as it seeks to modernise its identity and strengthen its position in today’s crowded media landscape. Branded “A World Drawn Closer,” the redesign unites Newsweek’s print, digital, video and social platforms under a…

Google has pre-emptively ceased accepting political advertisements across the European Union, well in advance of the EU’s Transparency and Targeting of Political Advertising (TTPA) regulation taking effect on October 10. Under the new EU regulation, any ad deemed political must be explicitly identified, including disclosing the sponsor, relevant election or…

The London Spy, a newsletter devoted to long-form reporting on the city’s news and culture, has announced it is pausing publication after nearly two years, citing burnout and the difficulty of sustaining the workload. The independent outlet had come close to covering its costs through paid subscriptions – enough for one…

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Nearly a decade ago I sat in a hotel meeting room in Bermondsey, a newly revived neighbourhood of south London, with a number of colleagues from all departments of The Times and The Sunday Times. The papers were themselves newly revived, having recently returned to profit on the back of…

Thomson Reuters reported stronger second-quarter earnings, supported by continued investment in artificial intelligence across its core legal, tax and accounting services. The Reuters News division saw 5% organic growth, with gains in both its agency and professionals business, alongside contractual pricing adjustments with the London Stock Exchange. Total revenue rose…

Dow Jones, led by The Wall Street Journal, reported stellar profits of $588m on annual revenues of $2.33 billion for the year that ended on June 30, cementing its position as the standout performer within News Corporation’s portfolio.  While the Journal has seen to be revived journalistically under the leadership…

Reach plc has appointed Neil McIntosh as editor-in-chief, Scotland, and named Gary Rogers as its first director of newsroom transformation, as the publisher continues to reshape its editorial strategy around digital innovation and AI. McIntosh will join later this month to oversee Reach’s Scottish titles, including the Daily Record, Sunday…

SmartNews, the AI-driven news aggregator, has launched a new app that aims to give readers a more thoughtful and less polarised way to follow the news. Called NewsArc, the app uses AI to surface long-form journalism and in-depth reporting on complex topics in a deliberate counter to the fast-paced content…

News Corp will launch a new daily newspaper in Los Angeles in early 2026, expanding its New York Post brand to the West Coast for the first time. The move, first reported by Axios, marks a bold bet on print and digital journalism in a region where local newsrooms have…

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