Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Axel Springer has agreed to acquire Bisnow, adding the events and editorial business to a new US-focused division that will sit alongside Morning Brew. The deal underscores Axel Springer’s drive to expand its business-to-business footprint in the US, betting on events and specialist newsletters as more resilient revenue streams at a time when advertising markets remain volatile and AI is reshaping digital publishing. Bisnow will join Morning Brew Inc in the newly created Brew Media Group, led by Robert Dippell, who will remain Morning Brew’s chief executive while overseeing the combined unit. Both brands will continue to operate independently within…

News Corp’s CEO outlines a strategy combining licensing and litigation to protect journalism content The company has secured multi-million dollar deals with tech giants like Meta and OpenAI for AI training data Thomson emphasises the importance of reliable news sources for AI development and warns against unauthorised use News Corp…

Nearly half of US consumers have used TikTok as a search engine, according to a recent study by Adobe, highlighting a sharp shift in how people find information online. As audiences increasingly begin their queries inside social video apps, discovery is becoming more visual, personalised and platform-specific – challenging the…

Members of the Writers Guild of America East at HuffPost have unanimously approved a new three-year contract that pairs wage gains with detailed guardrails on artificial intelligence. The agreement comes as a number of US newsrooms negotiate collective bargaining agreements and as AI becomes a flashpoint at the table. By…

Sometimes the context around a conversation reshapes its meaning. That was evident at last Friday’s Good Leadership Breakfast when Steve Grove, CEO and publisher of the Minnesota Star Tribune, addressed a room grappling with unrest and uncertainty in local media. Grove — whose career includes senior roles at Google and…

Retrieval-Augmented Generation — or RAG — is changing how information is surfaced online. By pairing large language models with external data sources, it turns AI systems from static text predictors into tools that consult documents and databases before responding. For news publishers, that shift could redefine what it means to…

Leaders from India’s newsrooms joined international experts in Bengaluru last week for WAN-IFRA’s AI in Media forum, outlining a business-led approach to artificial intelligence that pairs operational gains with tighter editorial controls. The gathering reflects a shift in tone. Indian publishers are moving beyond pilots and proofs of concept, seeking…

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Goalhanger has made three senior appointments as it moves to scale beyond podcasts and accelerate international growth following a record year. The hires signal Goalhanger’s shift from a hit-driven podcast network to a broader media business, with new emphasis on operational scale, financial discipline and expansion into written formats. The…

The decision by Block Communications to close the Pittsburgh Post-Gazette, effective May 3, 2026, will bring to an end a title founded in 1786 that long served as western Pennsylvania’s paper of record. The closure is one of the most significant metropolitan newspaper shutdowns in a decade and a stark…

Polymarket has struck an exclusive data partnership with Dow Jones that will surface real-time market-implied probabilities across the publisher’s US financial properties, including The Wall Street Journal, Barron’s, MarketWatch and Investor’s Business Daily. Under the agreement announced this week, Dow Jones will display Polymarket’s live prediction market feeds through dedicated…

Beehiiv, the newsletter platform, is expanding its in-house advertising operation as it looks to scale a fast-growing revenue stream for both the company and creators on its platform. As growth in paid newsletters slows and competition intensifies, platforms like Beehiiv are under pressure to offer creators more robust monetisation options…

Semafor has closed a $30 million financing round, valuing the digital media startup at $330 million after recording its first profitable year. The US-based company told investors the funds will be used to accelerate global expansion and to strengthen its live journalism events, as it broadens coverage across Washington, Wall…

WAN-IFRA is entering 2026 with an explicit reset: a tighter focus on impact, heavier investment in artificial intelligence and audience development, and a push to convert its expanded scale into tangible value for members as a new chief executive begins his tenure. With publishers facing accelerating technological change and sustained…

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