Barry Diller, chairman of IAC, has set out his vision for the future of People Inc, the media group formerly known as Dotdash Meredith. Speaking on the Invest Like The Best podcast, he said the July 2025 rebrand was more than cosmetic: it marked a strategy to confront declining traffic from platforms like Google and adapt to the rise of AI-driven discovery. Taking the name of its flagship magazine, People, the company is pitching itself as human-centric and digital-first. Diller told his creative leaders: “Don’t you have to invert your business?” He argued that fragmentation across AI platforms and direct-to-consumer…
Client Brief
Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.
Publishing News
Google’s new AI Mode is reshaping online visibility, with Quora emerging as one of its most influential sources. Quora, the community-driven platform where users ask and answer questions across every imaginable topic, now ranks as the fourth most-cited domain in Google’s AI-generated answers, behind only LinkedIn, Reddit and Google itself.…
A year into her role as editor-in-chief of Business Insider, Jamie Heller is sharpening the publication’s focus on specialised business journalism while pushing for a more collaborative newsroom culture. Heller, who took over in September 2024 after two decades at The Wall Street Journal, told LinkedIn’s Andrew Murfett that her…
Newsweek has unveiled a sweeping redesign and rebrand, described as its most comprehensive visual overhaul in decades, as it seeks to modernise its identity and strengthen its position in today’s crowded media landscape. Branded “A World Drawn Closer,” the redesign unites Newsweek’s print, digital, video and social platforms under a…
Google has pre-emptively ceased accepting political advertisements across the European Union, well in advance of the EU’s Transparency and Targeting of Political Advertising (TTPA) regulation taking effect on October 10. Under the new EU regulation, any ad deemed political must be explicitly identified, including disclosing the sponsor, relevant election or…
The London Spy, a newsletter devoted to long-form reporting on the city’s news and culture, has announced it is pausing publication after nearly two years, citing burnout and the difficulty of sustaining the workload. The independent outlet had come close to covering its costs through paid subscriptions – enough for one…
Future has launched a new initiative, Collab, designed to bring together the influence of digital creators with the authority of its established media brands. The programme pairs creators with titles such as Marie Claire, Who What Wear, Ideal Home and Homes & Gardens to produce content that speaks authentically to…
Supercharge Your Content Strategy
Feel free to test this content on your social media sites to see whether it works for your community. Discover how AI-powered content can elevate your brand across social media and digital platforms. Try it risk-free and see the impact on your audience engagement.
Google has introduced a “Preferred Sources” feature in Search, allowing users to boost the visibility of news outlets they trust in the Top Stories carousel. The tool, now in Search Labs testing, adds a star icon beside the Top Stories header, enabling users to search for and add any number…
Vanity Fair is shutting down several long-running verticals, including The Hive and Hollywood Daily, as part of a wider editorial overhaul under new global editorial director Mark Guiducci. The changes, which include new creative hires but also staff cuts, mark a shift away from news aggregation, reviews and trade coverage…
Japan’s largest newspaper is suing Perplexity, accusing the AI search startup of copying more than 119,000 articles to train and power its chatbot. Yomiuri Shimbun Holdings said it filed the claim on August 7 in Tokyo District Court, seeking about ¥2.17bn ($15m) in damages and an injunction to stop Perplexity…
Politico’s management told an arbitrator this summer that experimental AI products built by engineering teams sit “outside the newsroom,” while the union argues contract protections and human review were bypassed. The PEN Guild took Politico to arbitration in July 2025, claiming two gen AI features were deployed without the notice…
Podcasts have moved firmly into the mainstream, with 71% of UK adults aged 16-plus having tried one, 51% listening in the past month and 33% in the past week, according to Edison Research’s UK Podcast Consumer 2025. Presenting the study, senior director of research Gabriel Soto said the figures show…
The New York Times added 1.08 million digital-only subscribers over the past year, bringing its total to 11.3 million, according to second-quarter results released this week. Including print, the Times has 11.9 million subscribers. More than 6 million subscribers now fall into the bundle or multi-product category, with another 3.6…
Get in Touch
Looking for tailored content like this?
Whether you’re targeting a local audience or scaling content production with AI, our team can deliver high-quality, automated news and articles designed to match your goals. Get in touch to explore how we can help.