Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Steve Huffman wants companies to stop overlooking recent graduates — and start hiring them for their fluency with artificial intelligence. The Reddit chief executive argues that a cohort raised alongside large language models offers a competitive advantage, at a time when companies are reworking products and workflows around AI. His view reflects a wider shift in Silicon Valley, where leaders are weighing short-term automation gains against the long-term need to develop talent. “The kids coming out of college right now learned how to program with AI,” Huffman said on the Sourcery with Molly O’Shea podcast. “They’re really good at it,…

Deutsche Presse-Agentur has launched a programme to connect traditional newsrooms with digital-first creators, aiming to test new formats and reinforce fact-based reporting on social platforms. The initiative — Creator x News, supported by Google — was announced at a Berlin conference and will bring media organisations and journalistic creators into…

Axios is accelerating its use of artificial intelligence as it seeks to expand its reach and output, with executives making clear the technology will also reshape staffing and workflows across the company. In a memo to staff, chief executive Jim VandeHei described AI as central to a “moonshot” ambition to…

This first appeared in our weekly newsletter Editor’s picks. Sign up here I have long believed that op-ed columnists should be given five years in the job and then be sent out to pasture or other assignments. My experience is that after that long in the job – and to…

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Deutsche Presse-Agentur has launched a programme to connect traditional newsrooms with digital-first creators, aiming to test new formats and reinforce fact-based reporting on social platforms. The initiative — Creator x News, supported by Google — was announced at a Berlin conference and will bring media organisations and journalistic creators into…

Axios is accelerating its use of artificial intelligence as it seeks to expand its reach and output, with executives making clear the technology will also reshape staffing and workflows across the company. In a memo to staff, chief executive Jim VandeHei described AI as central to a “moonshot” ambition to…

This first appeared in our weekly newsletter Editor’s picks. Sign up here I have long believed that op-ed columnists should be given five years in the job and then be sent out to pasture or other assignments. My experience is that after that long in the job – and to…

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