Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Publishers and AI developers are moving away from upfront training fees toward ongoing, usage-based licensing tied to live access and attribution. The Digiday explainer on grounding and RAG signals a sector-wide shift in monetisation, with high-profile licensing deals showing real-time sourcing as the new revenue driver while flagging ongoing IP questions for rights holders. Publishers and AI developers are reshaping the economics of content in real time, moving away from one-off training payments toward ongoing, usage-based models that tie money to live access and attribution. The Digiday explainer on grounding, RAG and related terms frames a sector-wide shift in how…

This summer’s plunge in news traffic was not just about Google’s AI Overviews redefining how people find information. It was a perfect storm: Google cutting clicks at the front end, and publishers, through Cloudflare’s default bot blocking, cutting off the back-end pathways that help stories “grow legs”. It is the…

Australian Associated Press (AAP) will provide its newswire content to Google’s Gemini AI chatbot under a new partnership aimed at improving the timeliness and reliability of the tool’s responses for Australian users. AAP, which celebrates its 90th anniversary this year, is positioning the agreement as part of its digital transformation…

WAN-IFRA has appointed Stig Ørskov as its next chief executive, succeeding Vincent Peyrègne, who is stepping down after more than a decade leading the global association of news publishers. Ørskov, currently CEO of JP/Politiken Media Group in Denmark and vice-president of WAN-IFRA, will take over in early 2026. Peyrègne, who…

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This summer’s plunge in news traffic was not just about Google’s AI Overviews redefining how people find information. It was a perfect storm: Google cutting clicks at the front end, and publishers, through Cloudflare’s default bot blocking, cutting off the back-end pathways that help stories “grow legs”. It is the…

Australian Associated Press (AAP) will provide its newswire content to Google’s Gemini AI chatbot under a new partnership aimed at improving the timeliness and reliability of the tool’s responses for Australian users. AAP, which celebrates its 90th anniversary this year, is positioning the agreement as part of its digital transformation…

WAN-IFRA has appointed Stig Ørskov as its next chief executive, succeeding Vincent Peyrègne, who is stepping down after more than a decade leading the global association of news publishers. Ørskov, currently CEO of JP/Politiken Media Group in Denmark and vice-president of WAN-IFRA, will take over in early 2026. Peyrègne, who…

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