Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

A year into her role as editor-in-chief of Business Insider, Jamie Heller is sharpening the publication’s focus on specialised business journalism while pushing for a more collaborative newsroom culture. Heller, who took over in September 2024 after two decades at The Wall Street Journal, told LinkedIn’s Andrew Murfett that her priority is to move away from siloed content production and towards a unified editorial identity. “People did their thing,” she said of the earlier approach, which she described as collegial but fragmented. Her strategy is to build “distinguishing content” in targeted areas rather than chasing broad trending stories. Reporters have…

Newsweek has unveiled a sweeping redesign and rebrand, described as its most comprehensive visual overhaul in decades, as it seeks to modernise its identity and strengthen its position in today’s crowded media landscape. Branded “A World Drawn Closer,” the redesign unites Newsweek’s print, digital, video and social platforms under a…

Google has pre-emptively ceased accepting political advertisements across the European Union, well in advance of the EU’s Transparency and Targeting of Political Advertising (TTPA) regulation taking effect on October 10. Under the new EU regulation, any ad deemed political must be explicitly identified, including disclosing the sponsor, relevant election or…

The London Spy, a newsletter devoted to long-form reporting on the city’s news and culture, has announced it is pausing publication after nearly two years, citing burnout and the difficulty of sustaining the workload. The independent outlet had come close to covering its costs through paid subscriptions – enough for one…

Microsoft is preparing to launch a new platform that could reshape how publishers are compensated for their journalism in the age of AI. The Publisher Content Marketplace (PCM) will integrate with Microsoft’s Copilot assistant and pay publishers based on how their content is used within AI applications, signalling a shift…

A coalition of 11 leading economists, including Nobel laureates Joseph Stiglitz and Daron Acemoğlu, has issued a stark warning that the collapse of independent journalism poses a direct threat to global economic prosperity. Their new report, The Economic Imperative of Investing in Public Interest Media, published by the High-Level Panel…

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Newsweek has unveiled a sweeping redesign and rebrand, described as its most comprehensive visual overhaul in decades, as it seeks to modernise its identity and strengthen its position in today’s crowded media landscape. Branded “A World Drawn Closer,” the redesign unites Newsweek’s print, digital, video and social platforms under a…

Google has pre-emptively ceased accepting political advertisements across the European Union, well in advance of the EU’s Transparency and Targeting of Political Advertising (TTPA) regulation taking effect on October 10. Under the new EU regulation, any ad deemed political must be explicitly identified, including disclosing the sponsor, relevant election or…

The London Spy, a newsletter devoted to long-form reporting on the city’s news and culture, has announced it is pausing publication after nearly two years, citing burnout and the difficulty of sustaining the workload. The independent outlet had come close to covering its costs through paid subscriptions – enough for one…

Microsoft is preparing to launch a new platform that could reshape how publishers are compensated for their journalism in the age of AI. The Publisher Content Marketplace (PCM) will integrate with Microsoft’s Copilot assistant and pay publishers based on how their content is used within AI applications, signalling a shift…

A coalition of 11 leading economists, including Nobel laureates Joseph Stiglitz and Daron Acemoğlu, has issued a stark warning that the collapse of independent journalism poses a direct threat to global economic prosperity. Their new report, The Economic Imperative of Investing in Public Interest Media, published by the High-Level Panel…

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