10 Greatest URL Shorteners (Free & Paid)

A URL shortener (often known as a Hyperlink shortener) permits you to create brief URLs and monitor their efficiency. Quick URLs look nicer and are simpler to share.

We reviewed a number of the hottest URL Shortener suppliers available on the market right now, to convey you an inventory of spectacular, reasonably priced, and feature-rich instruments.

Methods to Select a URL Shortener?

When selecting a URL shortener service on your small enterprise, it’s best to use the next standards:

  • The variety of hyperlinks per 30 days – what number of hyperlinks you may shorten per 30 days.
  • Hyperlink analytics retention interval – how lengthy they hold the hyperlink analytics knowledge.
  • QR Code assist – Some providers will let you create a QR code together with your hyperlinks and that is nice.
  • Customized area identify assist – the flexibility to create brief hyperlinks primarily based by yourself area.

As you may see within the comparability desk beneath, the most affordable service just isn’t at all times the very best. It is dependent upon the options you get with every paid plan.

The desk beneath compares the very best URL shorteners.
URL Shortener Free Plan (Hyperlinks Per Month) Paid Plan Value Paid Plan (Hyperlinks Per Month) QR Code Help
Bitly 50 $35/mo 1500 Sure
TinyURL 600 $12.99/mo 10,000 No 1000 $20/mo Limitless Sure
Rebrandly 5000 $ 25,000 Sure
Blink 0 $48/mo 10,000 No
T2M 0 $89/mo 5,000 Sure
Sniply 500 $29/mo 5,000 No
Cuttly Limitless $25/mo Limitless Sure
ClickMeter 0 $29/mo 25,000 No
TinyCC 0 $5/mo 1,000 No

URL Shorteners Opinions

1. Bitly


One of the vital well-liked hyperlink shorteners available on the market right now, Bitly is a business-grade answer for customizing your hyperlinks. The answer has its personal QR generator, that can assist you share your URLs with a wider choice of prospects. Plus, there are numerous instruments for monitoring your hyperlinks and understanding buyer acquisition paths too.

Greatest Hyperlink Shortener Options

The most effective issues about Bitly is its simplicity. You don’t want an account to get began. As a substitute, you merely paste a protracted URL right into a field on the web site, and click on “Shorten”. If you wish to entry extra superior options, the premium service comes with a complete dashboard the place you may monitor details about the placement of your guests, and natural shares.

Digital Marketing Training

Bitly’s complete analytics and knowledge insights are wonderful for growing a greater understanding of your audience. You possibly can even monitor what sorts of gadgets prospects use to go to your web site. There’s additionally a variety of integrations and API entry so as to add Bitly to your different instruments.

Each hyperlink is encrypted with HTTPS, and you’ll customise your URL to spice up your model presence. There are instruments for UTM monitoring and link-in-bio creation for social media channels like Instagram. It’s even attainable to trace a whole historical past of all of the hyperlinks you’ve shared.


  • Customized-branded hyperlinks with SSL encryption
  • API entry and integrations
  • Hyperlink redirects and customized back-halves
  • Information exportation and customized reporting
  • In-depth demographics monitoring
  • QR codes for simpler sharing


  • Restricted free plan performance
  • May be fairly costly to entry in-depth analytics


Bitly does have a free account obtainable, however your whole hyperlinks will probably be Bitly branded, so it’s exhausting to develop your model identification. The free model does include a QR code and reporting, nevertheless.

Paid packages begin at $8 per 30 days, for extra entry to hyperlink redirects, link-in-bio instruments, and knowledge exportation. You’ll want at the least the $29 per 30 days bundle to customise your hyperlinks with your personal model, nevertheless. The extra superior packages, like “Premium” at $199 per 30 days include superior analytics and insights.

Our Verdict

Bitly is a wonderful instrument for newbies getting began with their very own URL shortener. The instrument is straightforward to make use of, and brimming with helpful options, like superior monitoring and reporting.

Strive Bitly

2. TinyURL


With greater than 20 years within the URL shortener market, TinyURL is a well-respected and invaluable instrument. You possibly can create a free account to shortly convert your URLs into one thing extra manageable, and you’ll monitor your hyperlink historical past too. The service may be very simple to make use of and provides premium plans for creating extremely personalized URLs.

Greatest Hyperlink Shortener Options

TinyURL is a handy link-shortening answer, with full-scale hyperlink administration built-in. You possibly can create and handle 1000’s of URLs in a single house, and use the handy dashboard to gather helpful info, like which hyperlinks ship essentially the most site visitors.

You possibly can customise both the tip of your shortened URLs or use your personal branded area with costlier packages. There’s even a instrument for creating your personal customized domains straight throughout the software program. Marketing campaign monitoring and analytical instruments offer you a behind-the-scenes have a look at your audience and their interactions together with your model.

You possibly can monitor hyperlinks individually, or phase them into teams to see what sort of URLs drive essentially the most clicks. The dashboard is nice for monitoring your whole aggregated info in a single handy place. You possibly can even monitor info on a time-based chart.


  • Extremely customizable branded hyperlinks
  • Create domains straight throughout the TinyURL dashboard
  • Observe info on an all-in-one dashboard
  • API entry and integrations
  • Handy free plan
  • Limitless click on knowledge


  • The free plan doesn’t permit for branded domains
  • Redirect info is more durable to trace


The free plan provides you primary ad-supported hyperlink shortening for particular person customers, however you gained’t be capable of use your personal customized area. There are additionally limitations on how a lot API entry you get. If you happen to improve to the most affordable “Premium” plan at $9.99 per 30 days, you’ll get much more performance, together with branded and customised hyperlinks. You additionally get extra detailed insights and analytics.

There are additionally “Bulk” plans obtainable for businesses and corporations seeking to convert numerous URLs directly.

Our Verdict

TinyURL is nice for capturing helpful details about your URLs, together with insights into which of your hyperlinks carry out finest. The dashboard is straightforward to make use of, and you’ll even create customized domains.

Strive TinyURL

3. processes greater than 20 million redirects each day for companies throughout the globe. The easy instrument is nice for getting extra out of each hyperlink you share, with in depth customization on your URLs, and a bunch of highly effective instruments for gathering detailed insights into clicks. You may as well handle a number of customized domains in the identical dashboard.

Greatest Hyperlink Shortener Options has quite a lot of nice options to probe for a contemporary URL shortener. You possibly can monitor clicks in real-time from each URL you share, and design staff environments the place your whole staff can entry your library of customized URLs in a single place. There are instruments for creating customized cell hyperlinks, and even setting your hyperlinks to run out after a sure time. additionally provides superior options like hyperlink cloaking, so your prospects solely see your shortened hyperlink. Plus, geo-targeting options will let you ship prospects particularly to the URL most related to them, primarily based on their area or nation.

Different options embody in-depth password safety for defending non-public hyperlinks, and QR code technology if you wish to give your prospects extra methods to seek out your content material. There are 303 redirects, app integrations and API entry, and single sign-on assist too.


  • Wonderful privateness and security measures for hyperlinks
  • Hyperlink expiration and hyperlink cloaking
  • Observe clicks in actual time and accumulate invaluable insights
  • Hyperlink importing and exporting supported
  • SSL protection for your whole hyperlinks
  • App integrations and API entry


  • Various options to get used to for newbies
  • Essentially the most superior options do require a paid plan


The free plan from solely permits for a single consumer and as much as 5 customized domains. You possibly can create 1,000 branded hyperlinks, nevertheless, and also you additionally get limitless redirects. The “Private” plan for $19 per 30 days comes with nation concentrating on, limitless branded hyperlinks, hyperlink expiration, and a variety of different superior options, like password safety.

If you happen to’re working with a staff, you’ll want at the least the “Workforce” bundle at $49 per 30 days to permit for limitless customers to trace and entry the identical hyperlinks.

Our Verdict is superb for groups and businesses utilizing branded hyperlinks. There are tons of staff administration options and a variety of nice instruments for safeguarding your hyperlinks and privateness.


4. Rebrandly


The most effective URL shortener instruments available on the market, Rebrandly is an industry-leading instrument constructed for rising companies. You possibly can create, share, and monitor shorter URLs with a customized area identify, and entry a complete dashboard for managing insights. The corporate already tracks round 2 billion clicks per 30 days for numerous main manufacturers.

Greatest Hyperlink Shortener Options

Rebrandly is a extremely versatile instrument for right now’s enterprise leaders, with greater than 100+ integrations to main options like Twitter, and LinkedIn. There are instruments for monitoring the recognition of every hyperlink you share, in addition to insights into who may be clicking in your hyperlinks. You possibly can handle a number of domains in a single house too, and create customized studies from scratch.

Rebrandly’s options embody in depth hyperlink administration, with customized URL slugs, hyperlink expiration, UTM pre-sets, and QR codes. You may as well create workspaces for staff members, with a number of entry ranges, single sign-on, and two-factor authentication.

Different options embody GDPR privateness settings, branded studies, and cell deep linking. For newbies within the URL shortener world, Rebrandly additionally has a implausible coaching and assist atmosphere, with video tutorials, account administration steerage, and onboarding instruments.


  • Numerous in-depth analytics and customized studies
  • Highly effective collaboration instruments for groups
  • In depth hyperlink administration with editable redirects
  • Site visitors routing expertise with open graph management
  • Area identify administration with SSL
  • Coaching and assist for newbies
  • Integrations with main instruments


  • Small studying curve for newbies
  • Hyperlinks expire on the free plan


There’s a free choice for Rebrandly, although it’s not marketed on the pricing web page. This lets you create as much as 500 hyperlinks and monitor 5,000 clicks per 30 days. Sadly, your hyperlinks will expire over time.

The most affordable free plan (bought on an annual foundation) is the “Starter” bundle for $24 per 30 days, with limitless redirects, and 25,000 clicks tracked per 30 days. This bundle additionally comes with 5 customized domains and 5,000 branded hyperlinks. Costlier plans can be found for superior analytics and staff assist.

Our Verdict

Rebrandly is nice in the event you’re trying for lots of in-depth options for managing and customizing your hyperlinks. The studies are implausible, and you’ll even create branded studies.

Strive Rebrandly


Promising enterprise high quality hyperlink administration, is a robust instrument for managing, monitoring, and measuring your hyperlinks. The service has easy integrations with a variety of social media instruments, in addition to connections to fashionable messaging instruments like WhatsApp. With an easy-to-use ecosystem, it’s additionally good for newbies who haven’t used a hyperlink shortener earlier than.

Greatest Hyperlink Shortener Options is filled with helpful options that can assist you optimize your URLs. The hyperlink administration dashboard ensures you may preserve full management over your whole branded hyperlinks in a single handy house. There’s additionally the choice to dynamically route hyperlinks by location, language, gadget, or time.

In-depth analytics are additionally included with, so you may monitor helpful details about your viewers, which hyperlinks are driving essentially the most clicks, and extra. You may as well combine the service with main analytical instruments from Adobe and Google. permits companies to buy customized brief domains, customise the again half of their hyperlink, and create mobile-deep hyperlinks. There are answers for UTM campaigns, monitoring for your whole clicks, and real-time metrics too. All hyperlinks are additionally privateness defend and GDPR compliant.


  • Versatile pay-as-you-go plans which scale with what you are promoting
  • Wonderful reporting and analytics options
  • Superior dynamic routing on your URLs
  • Compliance and privateness controls
  • In depth service and assist from the staff
  • Integrations with a variety of frequent instruments


  • No free plan is accessible
  • May be fairly costly, even for the most affordable plan


There’s a 21-day free trial obtainable from to check all of the options earlier than you join a premium plan. Nevertheless, there’s no endlessly free choice like you will get from different URL shorteners. The most affordable plan begins at $489 per 30 days, for limitless redirects, 10,000 lively hyperlinks, and monitoring for 7,500 clicks. You may as well handle as much as 15 domains.

Costs prolong all the best way to a “customized” bundle for enterprises, the place you may select precisely what number of hyperlinks you need to monitor. All packages embody GDPR compliance.

Our Verdict is nice for enterprise-level hyperlink monitoring and customization. Each bundle comes with limitless redirects and GDPR compliance, in addition to the choice to create your personal URLs with customized domains. Nevertheless, the extra superior packages could be fairly costly.

Strive Blink

6. T2M


In any other case referred to as T2Mio, T2M is an easy-to-use hyperlink shortener with loads of nice options. You possibly can remodel prolonged hyperlinks in a few clicks, and monitor in depth details about your guests. The all-in-one atmosphere additionally comes with a implausible dashboard for URL administration, with lifelong entry to your whole URLs and printable QR codes.

Greatest Hyperlink Shortener Options

Function-rich and handy, T2M makes managing your hyperlinks as handy and fast as attainable. The dashboard permits you to entry your whole hyperlinks in a single house, with one-click social shares and password safety obtainable. You may as well regulate your routing necessities primarily based on the placement of your audience, and add URL expiration dates.

T2M permits customers to handle a number of domains, entry branded self-importance URLs, and guarantee all of their hyperlinks are safe with SSL encryption. There’s additionally API entry, so you may hyperlink your URL shortener to the instruments you’re already utilizing. The analytics part is nice too, with a timeline chart, non-public and public studies, and superior analytical charts for gadget sort and nation.

T2M has its personal UTM builder, and the choice to categorize URLs with tags and marketing campaign info. You possibly can entry a devoted uptime assure of 99.9%, and even relaxation assured you’ll have GDPR compliance with all hyperlinks.


  • In depth URL administration with expirations and password protections
  • One-click social sharing and QR codes
  • Branding assist for customized domains and URLs
  • Detailed analytics with customized studies
  • Bulk marketing campaign administration and UTM builder
  • Devoted load balancer and IP handle
  • On-demand add-ons for teammates and white labeling


  • No free plan is accessible
  • Is usually a small studying curve for newbies


There’s no free bundle obtainable from T2M, however you may check the options obtainable for 15 days to make sure the service is best for you. The most affordable bundle begins at $5 per 30 days, for Limitless URLs, and monitoring for five,000 clicks. Your URLs and click on knowledge may even solely final for 1 yr.

The subsequent plan at $9.99 per 30 days provides you extra freedom to experiment with lifetime-accessible hyperlinks and dynamic QR codes.

Our Verdict

T2M is a feature-rich answer with numerous added extras for newbies. There’s an uptime assure for peace of thoughts and plenty of methods to customise your hyperlinks. Nevertheless, it’s possible you’ll must dedicate some further time to get used to all of the options.

Strive T2M

7. Sniply


Sniply is a singular URL shortener dedicated to serving to you drive extra site visitors to your web site. You possibly can add a call-to-action to each shortened hyperlink your share. As an illustration, in the event you had been including a hyperlink to a third-party web site, you may embody a button to push prospects again to your web site. There are even devoted packages for manufacturers and businesses.

Greatest Hyperlink Shortener Options

Sniply is a robust URL shortener that enables corporations to customise their hyperlinks and increase their possibilities of getting extra clicks. The customized URL shortener permits you to add a call-to-action to each web page you share, in addition to monitor the outcomes of each marketing campaign.

The hyperlink administration options on Sniply’s dashboard are handy and straightforward to make use of. You possibly can monitor how your readers work together with customized shortened URLs and assess helpful info like how lengthy your prospects spend on every web page. There’s additionally a variety of integrations obtainable for the present instruments your groups use, and API connections can be found too.

Conversion optimization instruments present behind-the-scenes insights into how one can increase your possibilities of success with each hyperlink. Plus, Sniply has devoted writer instruments for businesses and advertising corporations.


  • Superior hyperlink customization with CTAs
  • Monitoring for clicks, time spent on a web page, and extra
  • API connections and integrations
  • Simple-to-use dashboard with numerous helpful options
  • Workforce assist for businesses and companies
  • Conversion optimization instruments built-in


  • Restricted free bundle with solely 20 hyperlinks per 30 days
  • A/B testing solely obtainable on the “Professional” plan


Sniply’s free bundle provides you entry to as much as 20 hyperlinks per 30 days, 1 model profile, and monitoring for as much as 500 clicks. In order for you extra superior performance and freedom, the $29 per 30 days primary bundle tracks as much as 5,000 clicks per 30 days and permits you to create as much as 1,000 hyperlinks.

The costlier the bundle, the extra options you get. The “Professional” plan for $79 per 30 days permits you to A/B check hyperlinks, whereas the “Enterprise” bundle for $149 per 30 days removes the Sniply emblem.

Our Verdict

Sniply is a implausible instrument for driving extra guests again to your web site, with customized CTAs included as a part of your hyperlink customization options. Nevertheless, it does price quite a bit to take away the Sniply branding utterly.

Strive Sniply

8. Cuttly


An all-in-one atmosphere the place you may create, handle, and share customized hyperlinks, Cuttly is an intensive hyperlink shortener and URL creation system. The answer may be very simple to make use of, with a free customized URL shortener with hyperlinks that by no means expire. There are additionally loads of instruments for groups, so you may convey extra of your employees collectively on the identical promotional campaigns.

Greatest Hyperlink Shortener Options

Cuttly’s hyperlink administration platform comes with the whole lot you’ll want to shorten and customise your hyperlinks in a single handy place. The dashboard ensures you may regulate your hyperlink nevertheless you want, share libraries of URLs together with your staff, and develop in-depth insights by means of analytics.

The analytics system may be very helpful for studying extra concerning the habits and preferences of your viewers. You possibly can edit the entire components of your hyperlink shortly, and create brief hyperlinks in customized domains. There’s a UTM code generator for Google analytics, in addition to the choice to password-protect a few of your extra non-public hyperlinks.

Cuttly has its personal QR code generator too, so you might have a number of methods to share entry to your branded pages. There are hyperlinks for cell gadgets, editable hyperlink locations, and expiration choices on your hyperlinks too. You possibly can even add pixels to shortened hyperlinks.


  • Break up testing for hyperlink analytics
  • Pixel monitoring and UTM marketing campaign creation
  • Expiration and passwords for customized hyperlinks
  • QR code generator
  • In-depth hyperlink analytics with insights into consumer location and gadget
  • Priceless staff collaboration instruments


  • Packages are somewhat costly in comparison with different instruments
  • SSO is barely obtainable on the most costly bundle


The free plan from Cuttly helps as much as 3 branded domains and limitless branded hyperlinks. You’ll even have 30 days of hyperlink analytics historical past and a few primary analytics. Nevertheless, the options are fairly restricted on the free bundle. Upgrading to the $26 per 30 days bundle offers you entry to five branded domains, 1 yr of hyperlink analytics historical past, and aggregated hyperlink analytics.

The extra superior packages, like “Workforce month-to-month” and “Workforce Enterprise Month-to-month” include collaboration instruments on your groups, branded root web page redirects, and extra in-depth analytics.

Our Verdict

Cuttly is superb for optimizing and understanding your strongest hyperlinks. There are instruments for A/B testing and a variety of implausible analytics. Nevertheless, the packages could be fairly costly for groups.

Strive Cuttly

9. ClickMeter


ClickMeter is an all-in-one instrument for URL shortening, affiliate click on monitoring, and monitoring. At present utilized by greater than 100,000 companies worldwide, the easy-to-use instrument is implausible for getting essentially the most from each hyperlink. You possibly can even monitor your system for damaged hyperlinks, which reduces the possibilities of your organization lacking out on engagement.

Greatest Hyperlink Shortener Options

Extra than simply an URL shortener, ClickMeter permits you to customise your hyperlinks, goal particular folks with completely different URLs, and a lot extra. You need to use the handy dashboard to trace damaged hyperlinks, click on fraud, blacklists, and latency. There are additionally in depth monitoring options to get a greater understanding of your views, clicks, and conversions.

The implausible ecosystem comes with highly effective instruments for sharing URL libraries together with your purchasers, companions, and colleagues, and there’s API entry, so you may join the options of your hyperlink shortener to different instruments. ClickMeter additionally comes with implausible knowledge storage options, affiliate internet marketing instruments, and excel studies built-in.

The most effective options of ClickMeter is its A/B testing performance, which is included even on the most affordable plan. There are instruments for remarketing and retargeting, and staff options with subaccounts on your employees members.


  • Wonderful affiliate internet marketing and monitoring instruments
  • A/B check rotator included with all packages
  • Totally customizable studies and insights
  • Monitoring for conversions and income
  • Remarketing and retargeting options included
  • Click on fraud safety and damaged hyperlink monitoring


  • May be fairly costly for essentially the most superior options
  • Some complexity for newbies


There’s no free bundle obtainable from ClickMeter, however there are 30-day money-back ensures on the entire plans. Essentially the most reasonably priced bundle is the $29 per 30 days “Medium” plan, which helps monitoring for as much as 25,000 clicks per 30 days, and 1 yr of knowledge storage. You additionally get assist for 1 branded area and conversion monitoring.

The mid-level bundle is $99 per 30 days with extra affiliate internet marketing instruments, 10 sub-accounts, click on fraud safety, in addition to further occasion monitoring.

Our Verdict

In case your fundamental focus on your URL shortener is to boost your affiliate internet marketing campaigns, ClickMeter is more likely to be the very best instrument for you. There are implausible instruments for managing groups, and loads of knowledge storage capabilities included.

Strive ClickMeter

10. TinyCC


A premium model of a free URL shortener, TinyCC guarantees a fast and efficient option to improve your URLs and hold your branding on monitor. The answer serves lots of of 1000’s of manufacturers around the globe and comes with invaluable instruments for managing associates, advertisers, and gross sales. You possibly can even create good hyperlinks to retarget viewers members primarily based on language choice.

Greatest Hyperlink Shortener Options provides a complicated link-shortening expertise, with numerous instruments to spice up your possibilities of conversions. You possibly can add retargeting pixels to your hyperlinks to trace curiosity in particular merchandise and pages. There are additionally implausible analytical instruments for understanding which of your advertisements and advertising channels are probably to ship ROI.

You possibly can immediately and shortly edit hyperlinks to shift prospects to new touchdown pages in seconds. There are additionally customized domains for reinforcing deliverability inside e mail campaigns. The handy dashboard makes it simpler to arrange your whole digital assets in a single place, and you’ll entry numerous instruments for retargeting and social media advertising.

TinyCC additionally comes with a hyperlink well being dashboard, the place you may see whether or not sure hyperlinks aren’t performing as they need to, and monitor click on errors.


  • Simple-to-use dashboard for hyperlink customization and enhancing
  • Handle hyperlinks utilizing campaigns and tags
  • Create good hyperlink redirects by geolocation
  • Generate distinctive QR codes on your campaigns
  • Monitor damaged hyperlinks and customary click on issues
  • Add retargeting pixels and UTM campaigns
  • Pay-as-you go packages


  • No free plan obtainable for newbies
  • Restricted buyer assist on cheaper plans


There’s no free plan obtainable for TinyCC, however you may entry a free trial to check the performance earlier than you get began. The premium plans begin at $5 per 30 days for 1 customized area, 2 customers, and monitoring for as much as 1,000 clicks per day.

The extra superior packages begin at $25 per 30 days and include assist for 3 customized domains, 10 customers, 5,000 clicks per day, and 10,000 hyperlinks. There’s additionally entry to bonus options like social media site visitors alerts, and remarketing pixels.

Our Verdict

TinyCC is an easy-to-use and environment friendly instrument for hyperlink administration, with pay-as-you-go plans you may change at any time. There’s additionally some implausible performance for monitoring the well being of your hyperlinks and monitoring clicking errors.

Strive TinyCC


That will help you discover the very best URL Shortener service, we’ve checked out the preferred hyperlink shorteners out there. The platforms that made it to the highest 10 record have all of the options you’ll want to efficiently shorten your hyperlinks at an reasonably priced worth. We included within the record instruments that supply QR Code assist, customized domains, and extra nice options.

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